Shopping Centres & Retail Market Challenges

Clive Woodger & Anna Poberezhna
June 2015
Shopping Centre & Retail Market Challenges
Ideas...Trends...Issues...

Shopping Centre & Retail Market Challenges
Market trends. Empowered Consumer
Retailer trends. Digitial & Physical Synergies
Marketing - Campaigns...Activities
Delivering the Promise

Strategy – Branding – Retail Design – Graphic Design – Visual Identity
Digital Concepts – Project Implementation – Point of Sale – Merchandising
Architecture – Design Realization
We create destination brands...

• Wide ranging international portfolio of work
• London based, established over 20 years
• Working in Russia since 1998
• Over 100 Russian/CIS clients
...and great customer experience
36.6 Pioneering success
In 1998 we created a unique Russian
retail brand for health, beauty and
pharmacy products
We created every aspect of the brand:
name, identity, marketing communications,
packaging elements and total retail
design concept
Open plan store format creates an
informative, high quality and
pleasurable shopping experience
Distinctive, memorable name - the ideal
body temperature for adults and children
Reflects the company ethos– helping
people to live long, healthy lives
Achieved strong leadership status with
number one brand recognition nationwide
Further development projects included brand
communication, departmental development
and product and services development.
Pharmacy
FLO
Footwear
sa Kaleidoscope Mixed Use Development In
Moscow, Russia
• GBA 119,000 sqm (Retail 41,000 sqm,
offices 8,300 sqm)
• GLA 41,000 sqm
• Underground parking for 932 slots
• Brand inspired by concept of a
multi-coloured Kaleidoscope - ‘Always
different, always yours’
• Venue for all occasions, bringing retail,
entertainment and business together
in one place
Our Role:
Brand name, strategy and positioning,
brand identity and communications,
signage, centre design (interior/exterior),
website, marketing.
Food
Our Services: Design ConceptMoskommertsbank Repositioning
and transformation
We played a major role in repositioning
MosKB from a lending organisation to a
self-sufficient bank
• Programme of qualitative and quantitative
research/analysis
• Strategy based on openness & transparency
• Reflected in O symbol and branch design
• New brandmark has individuality
and freshness
• Keeps relationship with
parent Kazkommertsbank
• Service oriented environment
• Friendly, warm ambience
• Retains traditional values of stability
and authority
• Multi-channel roll out for the new brand
and branch design.
Banks
Shopping Centres
Fora Convenience
Fashion
Unisfera
Drugstores
Depstor New con
fashion
The brief w
original, fa
affordable
The offer inc
brands aime
Brand name
feel is dot co
Brand strate
Ukrainian cu
have found t
Strapline ‘yo
ethos of the
Deliberately
treatments c
styles, mater
Diagonal zon
female world
Lounge spac
Wi-fi, web-c
create oppor
in-store prom
Húsasmidjan
JewelleryValtera DIY
Yuterra
Home & Gifts Fanstore
Commerc
Our brief wa
new retail c
history and
and its amb
Working with N
ensured brand
store concept
Assisted with
assortment inc
casual/training
items and VIP
High impact gr
emotive, inspir
of St. Petersbu
Feature display
The design of t
for flexibility
Stores can be fi
locations and t
categories to m
Concept rolled
around St. Pete
Zenit F.C.

SCG LONDON SERVICES AND EXPERIENCE | REAL ESTATE BRANDING | PAGE 6
Our Include
SCG LONDON SERVICES AND EXPERIENCE | REAL ESTATE BRANDING | PAGE 6
Example 1: The latin logotype in horizontal format reversed white-out of background colour

Ukraine Experience
Simpatic
Сири
Сири
Сири
Молок
о
Молоко
Молоко
Сервисные сообщения - доска объяв
доска объявлений
Текстура для использования на фасаде
8-23
8-23
Закрытый фасад
вариант 1 - стандартный логотип
вариант 2 - логотип с текстурой
Design Study: Entrance area
Elevations
Entrance View
Coloured wall with trolley signage
Promo AreaChillers
Lockers
Poster Sites
Poste
3 Bays News & mags Baskets
Cafe ATM services
Simpatic New convenience
concept
Our client, Eko Marke
105 discount superma
created a new concep
different sector of the
retail market.
Everyday shopping for high
some non-foods)
Long opening hours and go
Urban and neighbourhood
First 2,253m2 store is in C
Name has positive associa
Brand colours of bright gre
emphasise values of qualit
High colour contrast create
Strong, simple ‘c’ monogra
Signature elements create
interior branded presence
Timber ceiling features and
key areas
Chilled counters around th
level product display on wa
Departmental colours and
further interest
Lighting features enhance
Modular system enables ro
adaptation to different loca
Кафе - цветовая палитра
c 50
m 100
y 100
k 10
c 25
m 100
y 100
k 10Pantone 7511 Pantone 7511 Pantone 7511Pantone 731Pantone 7511Pantone 490
AN INTRODUCTION TO SCG LONDON | PAGE 36
Depstor MTR - Brand Identity and Store Environment Design Casestudy
Beauty
starts here
40% o
all skincare*
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beauty
Beauty
starts here
40% o
all skincare*
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are
different
you are differen
t
you are different
Simpatic
Сири
Сири
Сири
Сири
Десертимолочні
Сервис
Уго
Сервисные сообщения - доска объявлений
Завідувач вашого магазину
Ваші оголошення
Приєднуйтесь до нашого колективу
Lorem ipsum
meta dolor sit
amet
consecteteur
adipiscing
Ми постійно шукаємо
найкращих людей. Не
забувайте перевіряти
дошку оголошень, у нас
незабаром з'являться
цікаві вакансії
Шкодуємо, що листівки
закінчилися. Будь-ласка,
зверніться до працівника
магазину для подальшої
інформації.
Шкодуємо, що листівки
закінчилися. Будь-ласка,
зверніться до працівника
магазину для подальшої
інформації.
доска объявлений
ОБЪЯВЛЕНИЕ О ПРИЕМЕ
НА РАБОТУ - формат A4.
В случае если объявление
не вывешивается, на доске,
за пластиковым конвертом,
заранее печатается сообщение.
Объявление вставляется в
прозрачный пластиковый
конверт.
ЛИСТОВКИ - формат DL
В случае если листовки
заканчиваются, на доске,
за пластиковым конвертом,
заранее печатается сообщение
Листовки размещаются в прозрачных
пластиковых конвертах
ФОТОГРАФИЯ ЗАВЕДУЮЩЕГО
МАГАЗИНОМ - формат А5 с коротким
сообщением от заведующего
Фотография заведующего вставляется
в пластиковый конверт
85 x 50mm Визитные карточки с
местными услугами
Вставляются в пластиковые
конверты на панели для
объявлений
Текстура для использования на фасаде
8-23
8-23
Закрытый фасад
вариант 1 - стандартный логотип
вариант 2 - логотип с текстурой
Design Study: Entrance area The customer journey follows passed the lockers, poster offers, set
down counter and cash machine. News and magazines are placed
on the left hand wall with the cafe bar to the right. A paper and
coffee can be paid for here. Customers can pick up a basket or
trolley from the accessible bay without blocking the flow of
customers leaving the store. The cash desk has been removed.
A “Managers Special” promo area is clearly visible.
PlanElevations
Entrance View
Coloured wall with trolley signage
Promo Area
Basket Trolley Bay
Promo Area
PromoBasket TrolleysCafeATMSeating
Chillers
Lockers
Poster Sites
Poster Sites
3 Bays News & mags Baskets
BasketsNews & MagsLockers
Cafe ATM services
We’re nearly
complete!
www
.kalei
dosco
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Всегда разный, Всегда твой
: Kvadrat
Presentation title: Date - Page 53
Eva Articles and Conferences
Relevant Experience
More Ukranian Experience
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family
Get 20% off selected
homeware this weekend*
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ipsum
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Beauty
starts here
40% off
all skincare*
on selected cosmetics*
HALF PRICE
OFFERS
In viverra libero sit amet tellus ultrices ultrices.
Nunc in augue consequat dictum.
New store
at Kreshatyk
opening
soon...
March 2010*
We’re nearly
complete!
www
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dosco
pe-ce
nter.r
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Всегда разный, Всегда твой
Relevant Experience
Ukranian Experience: Kvadrat
Данило Поліщук
Менеджер
Компанія 21 століттям. Київ, 01001, Українавул. Грушевського,3
Т +38044 200 04 57F +380 44 200 04 58E AOvchar@21.com.ua
www.21.com.ua
crea
diffe
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some
Long
Urba
First
Nam
Bran
emp
High
Stron
Signa
inter
Timb
key a
Chill
level
Depa
furth
Light
Mod
adap
c 50
m 100
y 100
k 10
c 25
m 100
y 100
k 10Pantone 7511 Pantone 7511 Pantone 7511Pantone 731Pantone 7511Pantone 490
Eva Articles and C
Relevant Experience
Something
for all the
family
*Lorem ipsum
dolor
sit amet, conse
ctetur elit.
In viverr
a libero
sit amet
tellus.
BUY1
GET 1
FREE*
on all skincare
products
*Lore
m ipsum
dolor sit amet
consectet
ur elit. In viverra libero
sit amet
tellus
.
New store
at Kreshatyk
opening
soon...
March 2010*
Nunc in augu
e consequat dictum.
Beauty
starts here
40% off
all skincare*
HALF PRICE
OFFERS
Eva Articles and Conferences
Relevant Experience
Something
for all the
family
BUY1
GET 1
FREE*
on all skincare
products
*Lorem ipsum dolor sit amet
consectetur elit. In viverra libero
sit amet tellus.
New store
at Kreshatyk
opening
soon...
March 2010*
Beauty
starts here
40% off
all skincare*
HALF PRICE
OFFERS
New store
at Kreshatyk
opening
soon...
March 2010*

Shopping centres are destination brands
To achieve a synergy of branding and marketing
Positive Differentation... Delivering the Promise... Optimising Resources
Brand Equity = Image and Reputation = Capital Value
Your brand is an asset... that needs to nurtured and managed
The Challenge:

Shopping Centres... Place brands
Destinations where people meet,
eat, relax, indulge, work, rest,
play... & shop...
A community venue to promote
wellbeing & lifestyle activities
A place where people want to be!
Zorlu Center, Istambul

- Create added value experiences for visitors & shoppers
- Optimise tenant sales performance
- Achieve highest rental yields & max commercial income
- Enhance capital value and ‘sellability’ potential’
Definitions
As a destination brand a shopping centre must...
Known for attributes…?
- Sustainability…
- Maintaining a WOW Factor - visit after visit...
https://www.youtube.com/watch?v=mxbkMDBKWMQ

word of mouth
sms
advertising
direct marketing
website
social media
promotional publicity
posters
street signs
customer journey
anticipation
moments of truth
layout
environment
products
staff
facilities
exit experience
collateral
bags
cards
leaﬂets
assurance
memories reminders
triggers
after service
Brand Touchpoints
Rethinking opportunities...Reinventing experiencesRebranding:
Brand Synergy
Awareness... Promise Customer Visit... Journey Afterglow... Satisfaction

‘Building a great
experience is everyone’s
responsibility and
nobody’s job’
“A brand is the sum of all
conversations happening around
the brand”
Source: http://economist.redwiredesignlim.netdna-cdn.com/leanback/wp-content/uploads/2014/04/

41
Delivering the promise - Centre management challenge
Page 43SCG London Page 16
A renewed management culture? - Less landlord facilities manager
More retailer partner
Centre Management Team
PA & Network
Administrator
Centre
Director
Fire Oﬃcer
Environmental
C0-ordinator
Retail LiaisonClerk of Works
Bldg. Ops
Commercialisation
Marketing
System &
Administration
System &
Administration
System &
Administration
System &
Administration
System &
Administration
System &
Administration
SecurityHousekeepingMaintenance
MarketingAsst Centre
Director
Operations
Bldge. Srvs
New shared visions... aspirations
Changing mindsets... “our people make the diﬀerence”
Creating the brand experience
“our people make
the difference”
Shared visions... aspirations

Market was developer led - developers provided
retailers incentives to be in centres
Market now consumer led - omnichannel means
retailers need less shops / less centres
New challenge for developers
- retailers need less but bigger shops that
complement internet oﬀer
- consumers want unique experiences not just
shopping - more leisure, entertainment, culture
Centres must embrace internet activities -
be integrated virtual and physical oﬀer
‘app’s are the new high street’
Current Skill Gap - Market IntelligenceChanging Market Dynamics

Audiences
Page 8
Creating a WOW factor for centre target audiences
Shoppers
Visitors
Tenants
Investors
Owners
The Community
Stakeholders
Politicians
Interest
Groups
The Media
Staff, Partners
Suppliers
Page 8
Shoppers
Visitors
Tenants
Investors
Owners
The Community
Stakeholders
Politicians
Interest
Groups
The Media
Staff, Partners
Suppliers
Page 8
Shoppers
Visitors
Tenants
Investors
Owners
The Community
Stakeholders
Politicians
Interest
Groups
The Media
Staff, Partners
Suppliers
Page 8
Creating a WOW factor for
Tenants
Investors
Owners
The C
Interest
Groups
The Media
Staff, Pa
Supplier
Page 8
Shoppers
Visitors
Tenants
Investors
Owners
The Community
Stakeholders
Politicians
Interest
Groups
The Media
Staff, Partners
Suppliers
ting a WOW factor for centre target audiences
Shoppers
Visitors
enants
nvestors
Owners
The Community
Stakeholders
Politicians
erest
Groups
e Media
Staff, Partners
Suppliers
Page 8
Shoppers
Visitors
Tenants
Investors
Owners
The Community
Stakeholders
Politicians
Interest
Groups
The Media
Staff, Partners
Suppliers
Source: http://blog.sweetiq.com/wp-content/uploads/2014/02/4.jpg

Traditional Shopping: the future (US market)
8
Consumers want knowledgeable help: Nearly 90% of survey
respondents are more likely to buy when helped by a
knowledgeable associate.
Consumers today do much research online prior to going into
the store and approach the in-store experience as the final buying
decision: Nearly 90% of consumers are more likely to buy when
helped by a knowledgeable associate.
Consumers seek associates with expertise: 50% of respondents
report what they value most in a sales associate while shopping
is smart recommendations.
Consumers shop based on superior customer experience: 63% of
respondents report that if an item is the exact same price at four
different retailers, they will decide where to shop based on the
overall customer experience they have in the store.
Knowledgeable help creates customer satisfaction: If a
knowledgeable sales associate recommends items a customer
may need or based on what the store knows about them, 64% of
respondents report they will leave the store much more satisfied.
2.1 Key Findings (cont.)
50%
64%
2.1 Key Findings
Retail stores are still relevant: 87% of respondents to the
TimeTrade survey plan to shop in stores at least as often as
they did in 2014.
Consumers prefer to shop in-store: More than half (65%) of survey
respondents report that if an item they want is available online or
in a nearby store, they prefer to shop in the store.
Drivers for shopping in-store: An overwhelming majority of
consumers (85%) report they like to shop in the store because
they like to ‘touch and feel’ products before they decide what
they want to buy.
Once consumers are in the store, they are willing to spend: Nearly
60% of consumers prefer to shop in store when spending as little as
$50 and as much as $200. And, 82% of all consumers surveyed will
buy more than they originally planned to.
Mobile Shopping is slow to grow: More than 42% of consumers
have never purchased something on their mobile devices and when
consumers are looking to buy something, only 13% will make a
purchase from their mobile device.
87%
85%
42%
.1 Key Findings
Retail stores are still relevant: 87% of respondents to the
TimeTrade survey plan to shop in stores at least as often as
they did in 2014.
Consumers prefer to shop in-store: More than half (65%) of survey
respondents report that if an item they want is available online or
in a nearby store, they prefer to shop in the store.
Drivers for shopping in-store: An overwhelming majority of
consumers (85%) report they like to shop in the store because
they like to ‘touch and feel’ products before they decide what
they want to buy.
Once consumers are in the store, they are willing to spend: Nearly
60% of consumers prefer to shop in store when spending as little as
$50 and as much as $200. And, 82% of all consumers surveyed will
buy more than they originally planned to.
Mobile Shopping is slow to grow: More than 42% of consumers
have never purchased something on their mobile devices and when
consumers are looking to buy something, only 13% will make a
purchase from their mobile device.
87%
85%
42%
8
Consumers want knowledgeable help: Nearly 90% of survey
respondents are more likely to buy when helped by a
knowledgeable associate.
Consumers today do much research online prior to going into
the store and approach the in-store experience as the final buying
decision: Nearly 90% of consumers are more likely to buy when
helped by a knowledgeable associate.
Consumers seek associates with expertise: 50% of respondents
report what they value most in a sales associate while shopping
is smart recommendations.
Consumers shop based on superior customer experience: 63% of
respondents report that if an item is the exact same price at four
different retailers, they will decide where to shop based on the
overall customer experience they have in the store.
Knowledgeable help creates customer satisfaction: If a
knowledgeable sales associate recommends items a customer
may need or based on what the store knows about them, 64% of
respondents report they will leave the store much more satisfied.
2.1 Key Findings (cont.)
50%
64%
Source:: 2015 by TimeTrade Systems, Inc.
Physical Digital Synergies?...

• Changing the ways consumers
communicate and behave
• Opening up new aspirations and
opportunities
• Enabling shared sensations...
emotions....memories
• Creating new experiences -
both real and virtual
• Encouraging consumers to invent
different personalities for multiple
networks
The impact of digital technology:
Changing consumer
mindsets and behaviour

An age of constant connectivity and instant gratification.
Changing consumer mindsets and behaviour

The balance of power has shifted to consumers - they are
setting the agenda for retailers to follow”
• Tech savvy - moves seamlessly &
interchangeably between devices
• Well informed - shopping as a mission
• Relies on online referrals, reviews, price
comparison and recommendations
• Requires loyalty to be rewarded - otherwise
it will be short lived
• Grasps new concepts quickly - gets bored
easily
• Seeks stimulation and enjoys change
• Highly conscious of time and value
The empowered consumer...

REPUTATION
Respect me: Listen to customers. Actively
participate in and respond to conversations and
feedback on your business and brand.
Focus on consumers, not on devices -
create a personalised experience
KNOWLEDGE
Know me: Consumers are willing to share
information - but data needs to be used carefully
to maintain trust.
UNDERSTANDING
Recognise me: Take into account demographics,
preferences and context when building a profile
database.
ENGAGEMENT
Interest me: Cut through the crowded
marketplace - respond to customers’ needs,
behaviours, intentions, desires and aspirations.
Appealing to the empowered consumer mindset

Changes in consumer shopping preferences & buying
behavior (UPS & comScore, Inc.), 2015
93% consumers shop at small retailers:
61% shopped at these locations because they offer unique products
49% couldn't find what they needed from traditional stores
40% wanted to support the small business community
Shopping Small and Local

“In a world where screens are woven into our lives, there are
more consumer-initiated touch points.”
Google
Capturing the opportunity

Create a connected experience
that combines the best of the
physical and digital.
Build strategy around digital/
physical fusion as a competitive
edge.
Strengthen linkages in the
customer experience.
The aim should be to achieve a more immersive, more
personal and more seamless experience for the customer.
The Digital/Physical connection:
The challenge for retail brands

Omnichannel Synergy...
The Digital Customer Experience

• 46% of Argos sales now start
online.
• 25% of total sales are from phones
and tablets.
• Investment in digital – website,
mobile/tablet and app.
• Tablets to browse, see videos, read
reviews, order and purchase.
• Concessions in supermarkets and
DIY stores
• Click & drop and Click & collect
agreements with Ebay in all 650
stores
Argos...from catalogue showroom to multi-channel retailer

H&M
Using a technology called
geofencing, H&M can know
when a customer is near one of
their stores and give them
incentives to go inside.
Homebase UK
New app features include GPS for
finding nearest store, browsing
entire product range, stock/
location check, fast checkout
and flexible fulfilment options,
from Reserve & Collect to home
delivery Expected to drive 50%
of future traffic.

Lord & Taylor (USA)
Using wireless devices called beacons,
department store Lord & Taylor can
automatically deliver branded content and
personalised offers to in-store shoppers
through their own smartphones at different
locations throughout their stores.
House of Fraser (UK)
Using wireless devices called beacons, department
store, House of Fraser know which displays customers
are looking at. Using the retailer’s app, mannequins
send notifications to shoppers with details of the
products they are wearing.

Audi City (London)
Digital showroom with only 4
cars allows customers to explore
and tailor the full Audi range.
Large interactive touchscreens
are informative and exciting. Sales
increased 60% compared with
previous traditional showroom.
North Face (International)
Testing how virtual-reality technology
can add excitement to the instore
shopping experience.

Nike (International)
A digital retail experience to
introduce the Fuelband - a health
and fitness tracking device.
Informative displays, interactive
experiences and personalised
product demonstrations.
Sony (International)
This digital storefront enables shoppers to
browse by touching the glass, and buy via
their mobile. Once purchased, they can opt
for delivery or pickup from a nearby store.

Dyson (UK)
Experiential pop-up store in a
shopping centre to showcase new
range. Visitors encouraged to share
their experience on social media
via an Instagram printer and iPad
station.

RENT A POP UP SPACE...@ STOREFRONT

House of Fraser (UK)
New small store formats support online ‘Buy
and Collect’ service. Fit into smaller retail
spaces to increase availability at convenient
locations. Products are available for delivery to
the customer’s home, or to the store for future
collection.
IKEA (International)
IKEA’s planned micro-store concept will be local
showrooms that allow customers to explore products
digitally. Designed to be a relaxed retail environment
with a café, supported by expert staff.

Customers want choice to be in
control... speed... flexibility...
convenience
• UK is the biggest user of click and collect - expected to double within
3 years
• Government is promoting use of Click & collect for high street stores
Shift from centralised to localised fulfilment – especially for high volume
selling goods
• Next (UK fashion retailer)- 45% of sales were click-and-collect in 2014.
• Launch of Doddle - new railway station-based collection point service for
online orders.
Click & Collect

Growing Online Payments. World & Ukraine.
Source: http://forbes.ua/business/1394517-infografika-rynok-platezhnyh-kart-v-ukraine

Marketing strategies for Shopping Centres
...Creating Seamless Touchpoints
19
Photosharing
Social Networking
Video Campaigns
Forums
Blogging
Social Bookmarks
informed decisions
Consumers exerting positive
Website
“A brand is the sum of all conversations
happening around the brand “
Customer &
Market Insight
Advocacy
Viral Leverage
Conversation &
Community
Create Awareness
Leverage Feedback
Develop Loyalty
Achieve a ‘virtuous circle’Talking... Engaging... Responding
‘New’ media...

18
Media:
fully responsive websites... search engine optimisation... blogs... social networking...
forums... photo sharing... video campaigns... social bookmarks... banner ads...
pay-per-click advertising... email marketing...
‘New’ media - Interactive marketing
18
Media:
fully responsive websites... search engine optimisation... blogs... so
forums... photo sharing... video campaigns... social bookmarks... ba
pay-per-click advertising... email marketing...
‘New’ media - Interactive marketing
Media:
ully responsive websites... search engine optimisation... blogs... social networking...
orums... photo sharing... video campaigns... social bookmarks... banner ads...
ay-per-click advertising... email marketing...
New’ media - Interactive marketing

‘New’ media - interactive marketing
Problems:
Much more demanding on internal resources
Content input and customer response
Internally driven not just externally sourced

Traditional Media vs. Digital Media. Ukraine.

22
Focused Messages
Centre
Brand
Photosharing
Social networking Video campaigns
Forums
Blogging Social bookmarks
Online MediaTraditional Media
Push & Pull
‘New’ media - interactive marketing

Leading Social Networks Worldwide (March, 2015)
active users (in millions)
Source: http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ Source: http://www.gemius.com.ua/archives/instagram-stanovitsja-populjarnee.html
UKRAINE
Twitter
9% in 2013 -> 13% in 2014
Facebook
30% in 2013 -> 33% in 2014
Instagram
4% in 2013 -> 7% in 2014

Targeted, Branded, Proﬁtable
Ladies’ Night’ Evening
homepage
Total Budget: £26,000 (ROI 9:1)
St Davids, Cardiff, Wales
Successful tactical campaign

3
OVERVIEW
The Mall Cockpit system is already running on over 4500 media players across
several market sectors. The figures below are for German shopping centres.
Mall cockpit is a fully integrated information and marketing solution.
LAYOUT AND DESIGN
4
Flexible designs for software layout – landscape and portrait. Touch units in
horizontal and vertical mode with split screen options. Multi-lingual versions.
FUNCTIONALITY - MAPS
• 2D maps easily created from existing plans
• 3D map options include: Perspective maps, auto-rotate
based on location and full first person 3D
ROUTING OPTIONS
• Flashing or blinking locator
• Route drawn through the centre
IBEACON
15
The installation and configuration of mobile
apps to work with iBeacons in the centre can
also be part of the offer. iBeacons provide
accurate routing and navigation around the
centre regardless of mobile reception and
WiFi. They also allow for the mobile app to
pick up location based offers, news and
information.
UNIT DESIGN
18
Custom-built units in portrait, landscape or
multi-user formats can be designed.
Software can also be supplied for existing
hardware.

IBEACON
15
The installation and configuration of mobile
apps to work with iBeacons in the centre can
also be part of the offer. iBeacons provide
accurate routing and navigation around the
centre regardless of mobile reception and
WiFi. They also allow for the mobile app to
pick up location based offers, news and
information.

Delivering the Promise
Yuterra
Metquarter
Boulevard
Esentai
Festival
OZ
Kaleidoscope

Yuterra
СКОРО ОТКРЫТИЕ
Общайтесь с нами Общайтесь с намиОбщайтесь с нами
Twitter VKontakteFacebook
Existing brandmark
Brandmark typestyle should be more bold to
add extra impact especially on fascias etc.
Brandmark icons and typestyle don’t fit together stylistically
the brush is the only icon that bleeds out the
top of the square which makes it stand out
contemporary and sophisticated typestyle
suggested heavier weight
colourful icons are playful and fun
• There are two different graphic styles
that don’t quite fit together.
The typestyle is contemporary, clean
and sophisticated, yet the icons
although friendly are slightly
childish with the teddybear and
bright primary colours being the most
identifiable features.
Existing brandmark
Existing brandmark
Brandmark typestyle should be more bold to
add extra impact especially on fascias etc.
Brandmark icons and typestyle don’t fit together stylistically
the brush is the only icon that bleeds out the
top of the square which makes it stand out
contemporary and sophisticated typestyle
suggested heavier weight
colourful icons are playful and fun
• There are two different graphic styles
that don’t quite fit together.
The typestyle is contemporary, clean
and sophisticated, yet the icons
although friendly are slightly
childish with the teddybear and
bright primary colours being the most
identifiable features.
BEFORE
AFTER
Yuterra
2 этаж
Подарки Предметы интерьера Текстиль Декор Посуда
Yuterra
2 этаж
Подарки Предметы интерьера Текстиль Декор Посуда
Yuterra
г. Химки, Ленинградское шоссе, вл. 5, ТЦ"Лига"
Уголок потребителя
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Yuterra
г. Химки, Ленинградское шоссе, вл. 5, ТЦ "Лига"
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С НО
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ЦЕНА
СУПЕР
13800.99
НОВАЯ
КОЛЛЕКЦИЯ
13800.
99
Александр
10800.
99
ЦЕНА
СУПЕР
13800.99
НОВАЯ
КОЛЛЕКЦИЯ
13800.
99
AFTER
Yuterra
СКСКОРО ОТКРЫТИЕ
мини
мини
16 ИЮНЯ
ОТКРЫТИЕ
ТЦ Комсомолл, ул. им. Землячки, д. 110Б
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
О компании Каталог товаров Магазины Клубные карты Подарочные карты Оптовик
ДОБРО
ПОЖАЛОВАТЬ НА
ТЕРРИТОРИЮ УЮТА!
LOREM IPSUM META УЮТЕРРА РЕКОМЕНДУЕТ
Территория, где в
комфортной и уютной
атмосфере, Вы всегда
сможете выбрать подарок
для своего дома или дома
Ваших близких. Спальня,
кухня и прихожая, текстиль,
посуда и аксессуары – мы
гарантируем, Вы не уйдете
с пустыми руками.
LOREM IPSUM
DOLOR SIT AMET
CONSECTETUR
ADIPISCING ELIT
0 товар
Корзи
Мы вам позвоним
8 800 100 71 71
Ваш город: Москва Поиск по названию, бренду, коду товара
НОВАЯ
КОЛЛЕКЦИЯЦЕНА
СУПЕР
26.
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Уютерра в социальных сетяхДоставка заказа
Возврат товара
Территория уюта
Товарный гид
Видеоканал
О компании
Каталог
Подарочные карты
Личный кабинет
Как сделать заказ
Оплата заказа
© 2013 Уютерра
Yuterra
СКОРО ОТКР
Общайтесь с нами ОбщайОбщайтесь с нами
Twitter VKoFacebook
мини
мини
16 ИЮ
ОТКРЫТ
ТЦ Комсомолл, ул. им. Земля
16 ИЮ
ОТКРЫТ
16 ИЮ
ОТКРЫТ
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
Yuterra

Yuterra
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10800.
99
ЦЕНА
СУПЕР
13800.99
НОВАЯ
КОЛЛЕКЦИЯ
13800.
99
Yuterra
Этот товар
для Вас мы
доставим
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подарки с
Еще больше
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yuterra.ru
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подарки с
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товаров на
yuterra.ru
АКЦИЯ
29.
99
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10800.
99
ЦЕНА
СУПЕР
13800.99
НОВАЯ
КОЛЛЕКЦИЯ
13800.
99
Yuterra Inspirational ideas and
solutions
The largest homewares retail chain
in Russia with over 110 stores across
39 regions. The stores retail a wide
range of items including table and
kitchenware, home textiles, cleaning
and storage products, gift, decorative
and interior products.
We strengthened the brand and updated the
identity
Communication of clear differentiation with
good value
Redesigned store layout provides distinctive
departmental zones and an easy to shop Retail
environment with clear visibility throughout
store.
Enhanced merchandise presentation for each
department with themed displays, focal points
and roomset style photography
POS provides information and guidance as well
as inspiration
Promotional zones throughout for seasonal
displays and special offers.
Kit of furniture elements provides high level of
flexibility across different product groups.
мини
мини
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
16 ИЮНЯ
ОТКРЫТИЕ
О компании Каталог товаров Магазины Клубные карты Подарочные карты Оптовикам
ДОБРО
ПОЖАЛОВАТЬ НА
ТЕРРИТОРИЮ УЮТА!
LOREM IPSUM META УЮТЕРРА РЕКОМЕНДУЕТ
Территория, где в
комфортной и уютной
атмосфере, Вы всегда
сможете выбрать подарок
для своего дома или дома
Ваших близких. Спальня,
кухня и прихожая, текстиль,
посуда и аксессуары – мы
гарантируем, Вы не уйдете
с пустыми руками.
LOREM IPSUM
DOLOR SIT AMET
CONSECTETUR
ADIPISCING ELIT
0 товаров
Корзина
Мы вам позвоним
8 800 100 71 71
Ваш город: Москва Поиск по названию, бренду, коду товара
НОВАЯ
КОЛЛЕКЦИЯЦЕНА
СУПЕР
26.
99
26.
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26.
99
26.
99
26.
99
26.
99
26.
99
26.
99
Уютерра в социальных сетях:Доставка заказа
Возврат товара
Территория уюта
Товарный гид
Видеоканал
О компании
Каталог
Подарочные карты
Личный кабинет
Как сделать заказ
Оплата заказа
© 2013 Уютерра
Yuterra
Этот товар
для Вас мы
доставим
бесплатно
подарки с
Еще больше
товаров на
yuterra.ru
Этот товар
для Вас мы
доставим
бесплатно
подарки с
Еще больше
товаров на
yuterra.ru
АКЦИЯ
29.
99
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13800.99
НОВАЯ
КОЛЛЕКЦИЯ
13800.
99
Александр
10800.
99
ЦЕНА
СУПЕР
13800.99
НОВАЯ
КОЛЛЕКЦИЯ
13800.
99
Yuterra
Этот товар
для Вас мы
доставим
бесплатно
подарки с
Еще больше
товаров на
yuterra.ru
Этот товар
для Вас мы
доставим
бесплатно
подарки с
Еще больше
товаров на
yuterra.ru
Этот товар
для Вас мы
доставим
бесплатно
подарки с
Еще больше
товаров на
yuterra.ru
Этот товар
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Metquarter
Page 61
Option 2, View 2
Page 53
Exterior Visuals Whitechapel
Luxury Shopping Centre in
Liverpool, UK
• GLA 12,635 sqm
• Scheme occupies the centrally located 2 acre
site of the grand former Post Office and
retains original façade
• Opened in 2006 as a luxury mall, now
competing against Liverpool ONE (the largest
open air shopping centre in the UK and the
10th largest overall)
• Upmarket retail and leisure mix
• Tenants include Hugo Boss, Armani
Exchange, M.A.C, Timberland, Jack Wills,
Gieves & Hawkes, All Saints, Daniel, Diesel,
Fossil, Kurt Geiger, LK Bennett, Links,
Mococo, Urban Calm, TM Lewin, Tommy
Hilfiger. Patisserie Valerie, Costa, Carluccio’s,
Caffe Novecento
Our Role:
website, marketing.
Page 33
WELCOME
WELCOME
TOILETS
ESCALATOR
LIFT
CINEMA
MOTHER &
CHILD
RESTAURANT
Eli sent. Actamdit, notius.
Upecri pultorede occhuitra pordiendena, con vir
missa molutuius obse nica non senatus vis nonvo
Totem

Metquarter
#WINTERWONDERFUL
Turning Followers, Likers and Instagrammers into shoppers
INCREASE IN YEAR-ON-YEAR DECEMBER SALES
+35%
+4%
+94%
+2%
+10%
MQ
FLOWERS
+9%
+4%
+29%+9%
RESULTS
+96%
+94%
857,988
22,693
+121%
+23%
LIKES INCREASED
TOTAL REACH
TOTAL SHARES
FOLLOWERS INCREASED
FOLLOWERS INCREASED
INCREASE IN TOTAL
SOCIAL MEDIA FOLLOWERS =
Digital Marketing Campaign

Luxury fashion shopping
centre, located on stylish Kings
Road in Jeddah, Saudi Arabia
• 10,000 m2 open-air mall tenanted by top
international fashion brands
• Premium, exclusive fashion destination for
wealthy, elite target market - both men
and women
• Graphic development to make identity more
elegant, create monogram and dynamic
brand textures
• Transformation of existing building shell
structures through adding key features and
design elements
• Rooftop ‘designer’ cafe/restaurants, water
features, screens, balustrades, seating,
canopies and terraces
Our Role:
Identity development, signage and wayfinding,
brand strategy and social media marketing
campaign, shopfront guidelines, lighting,
landscaping and design treatments throughout.
Before
After
Boulevard

Brand Concept & Digital Marketing
Boulevard Fashion Blog

Esentai Mall Shopping Mall In
Almaty, Kazakhstan
• Part of Esentai Park, a new mixed-use
development which includes luxury
residential, commercial towers and
five-star hotel
• GBA – 52,000 sqm
• GLA – 45,000 sqm
• Opening 4Q 2012
Our Role:
Branding and communications design,
navigation, website.
Level 1
1
2 3 4 5
6
7
8
9 10 11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
303132333435
1 Latemporit
2 Dolorenimus
3 Delibus
4 Officaborem
5 Remposa
6 Exernamus
7 Inveliae
8 Latemporit
9 Dolorenimus
10 Delibus
11 Officaborem
12 Remposa
13 Exernamus
14 Inveliae
15 Latemporit
16 Dolorenimus
17 Delibus
18 Officaborem
19 Remposa
20 Exernamus
21 Latemporit
22 Dolorenimus
23 Delibus
24 Officaborem
25 Remposa
26 Exernamus
27 Inveliae
28 Latemporit
29 Dolorenimus
30 Delibus
31 Officaborem
32 Remposa
33 Exernamus
34 Inveliae
35 Latemporit
Visual Transformational

Esentai Mall
Digital Concept & Design

Shopping Mall, Russia
• GBA – 62,000 sqm
• GLA – 31,000 sqm
• 109 Retailers
• 3 levels
• Average daily shoppers visits 40,000
• Investment - USD 80 mln
• Brand inspired by ideas of celebration
• Nominated for MIPIM/MAPIC Award
• Awarded ‘Best Large Shopping
Centre’ at the Moscow Real
Estate Awards
Our Role:
Brand name, strategy and positioning, identity
and communications, signage, centre design
(interior/ exterior), website, marketing. Centre
refurbishment and new food court.
hopping Centre - Moscow
g Memorable Signatures
Shopping Mall, Ru
• GBA – 62,000 sqm
• GLA – 31,000 sqm
• 109 Retailers
• 3 levels
• Average daily shoppers v
• Investment - USD 80 m
• Brand inspired by ideas o
• Nominated for MIPIM/M
• Awarded ‘Best Large Sho
Centre’ at the Moscow R
Estate Awards
Our Role:
Brand name, strategy and p
and communications, signa
(interior/ exterior), website
refurbishment and new foo
Festival Shopping Centre - Moscow
ival, Moscow 2005
Creating Memorable Signatures
Shopping Mall, Russia
• GBA – 62,000 sqm
• GLA – 31,000 sqm
• 109 Retailers
• 3 levels
• Average daily shoppers visits 40,000
• Investment - USD 80 mln
• Brand inspired by ideas of celebration
• Nominated for MIPIM/MAPIC Award
• Awarded ‘Best Large Shopping
Centre’ at the Moscow Real
Estate Awards
Our Role:
Brand name, strategy and positioning, identity
and communications, signage, centre design
(interior/ exterior), website, marketing. Centre
refurbishment and new food court.
stival, Moscow 2005
Festival Shopping Centre, Moscow
Festival Shopping Centre
Marketing
Festival, Moscow 2005
Marketing
Marketing
Marketing
Marketing
Marketing
2012
2005
Before
ncept Reconception
enge
mass market city center
ly’. - differentiating
er centres in Moscow.
g a mediocre building
t in progress to an
l standart retail venue.
2012
2011-2012
Refreshing
existing brand
concept
up-to-date.

ng Centre
Festival: Shopping centre
– Festival
FESTIVAL BRAND REFRESHMENT 2010
Графический пакет - Навигация
Food Court
Customer Information
Toilets
Food Court
Toilets
Food Court
Toilets
Toilets
Marketing
SCG London Page 42
About SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding
Real Estate: Festival: Shopping centre
Real Estate – Festival
Food Court
Toilets
Food Court
Toilets
Food Court
Toilets
Toilets
Marketing
SCG London Page 42
Графический пакет - Навига
Food Court
Toilets
Food Court
Toilets
Toilets
Marketing
Festival, Mos
ping Centre
on Page 42
out SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding
Estate: Festival: Shopping centre
al Estate – Festival
Подвесные вывески
Подвесные вывески созд
систему навигации по це
включает с себя элемент
позволяет создать визуал
“течения” в пространстве
Конструкция из алюмини
графика - пленка 3М
Спецификация 3М:
100-22 Matte Black или (7
IJ180-10 White цифровая
Food Court
Toilets
500mm
Food Court
Toilets
1500mm
1500mm
Toilets
400mm
Food Court
Toilets
Food Court
Toilets
Toilets
Marketing
SCG London Page 42
ng Centre
Retail | Financial Services | Real Estate | Corporate and Employer Branding
Festival: Shopping centre
– Festival
Food Court
Toilets
Food Court
Toilets
Food Court
Toilets
Toilets
Marketing

Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Marketing
Festival, Mosc
Marketing
Marketing
Marketing
Marketing
Festival, Mos

OZ Shopping Centre, Krasnodar Shopping & Entertainment
Centre, Russia
• Destination development on 45
hectares of land
• GBA 227,000m2, GLA 164,000m2
• 3 levels
• Value - EUR200m
• Dynamic brand and the
architectural concept
• Flagship project of a planned programme
of combined retail and leisure centres
across Russia.
• 7 anchor stores, 1 hypermarket, 21
MSUs and a further 201 retail units.
Leisure concessions include multiplex
cinema, 24 food outlets, kids centre
and games zone.
Our Role:
Creation of name and brand identity to appeal
to all audiences – customers, tenants, staff and
investors. Integration of brand into exterior
architecture
entre - Krasnodar
Shopping & Entertainment
Centre, Russia
hectares of land
• GBA 227,000m2, GLA 164,000m2
• 3 levels
• Value - EUR200m
• Flagship project of a planned programm
across Russia.
and games zone.
Our Role:
Creation of name and brand identity to ap
to all audiences – customers, tenants, staff
investors. Integration of brand into exterio
architecture
Oz Shopping Centre - Krasnodar
Centre, Russia
hectares of land
• GBA 227,000m2, GLA 164,000m2
• 3 levels
• Value - EUR200m
across Russia.
and games zone.
Our Role:
architecture
Oz Shopping Centre - Krasnodar
Centre, Russia
hectares of land
• GBA 227,000m2, GLA 164,000m2
• 3 levels
• Value - EUR200m
across Russia.
and games zone.
Our Role:
architecture
Shopping Centre - Krasnodar
Centre, Russia
hectares of land
• GBA 227,000m2, GLA 164,000m2
• 3 levels
• Value - EUR200m
across Russia.
and games zone.
Our Role:
architecture
Krasnodar
Centre, Russia
hectares of land
• GBA 227,000m2, GLA 164,000m2
• 3 levels
• Value - EUR200m
across Russia.
and games zone.
Our Role:
architecture

Kaleidoscope Shopping Centre
Before
After
Kaleidoscope Shopping & Business Centre - Moscow Mixed Use Development.
offices 8,300 sqm)
• GLA 41,000 sqm
in one place
Our Role:
website, marketing.
Before we started...
A vision to turn a sterile site into a first choice place to be...
До начала работ ...Before we started...
A vision to turn a sterile site into a first choice place to be...
До начала работ ...
Kaleidoscope Shopping & Business Centre - Moscow Mixed Use Development.
offices 8,300 sqm)
• GLA 41,000 sqm
in one place
Our Role:
website, marketing.
ope Shopping & Business Centre - Moscow Mixed Use Development.
offices 8,300 sqm)
• GLA 41,000 sqm
in one place
Our Role:
website, marketing.
The final logo and message “Always Different, Always Yours”

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GROUND LEVEL
LEVEL B
Touch screen to begin
WELCOME!
LEVEL 3
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ESCALATOR
ELEVATOR
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LEVEL A
GROUND LEVEL
LEVEL B
LEVEL 3
TENANT NAME TENANT
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TENANT
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TENANT N
TENANT NAME TENANT
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TENANT
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CINEMA
ICE RINK
TENANT NAME TENANT
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LEVEL 2
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TOILETS
ESCALATOR
ELEVATOR
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TENANT NAME TENANT
TENANT NAME TENANT
TENANT NAME TENANT
TENANT NAME TENANT
LEVEL A
GROUND LEVEL
LEVEL B
Touch screen to begin
WELCOME!
LEVEL 3
TENANT NAME TENANT
TENANT NAME TENANT
TENANT
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TENANT N
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ICE RINK
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ESCALATOR
ELEVATOR
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LEVEL A
GROUND LEVEL
LEVEL B
LEVEL 3
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ICE RINK
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Kaleidoscope, December 2008 5
Вход в метро
Центральный тотем
Рекламный тотем
Пространство для проведения
мероприятий
Обзор местности
Site Overview
Creating a community destinЦентр для местного сооб
EntranceTo the shops
EntrancePay Station
Please Pay Here.
Car ParkTarif:
upto 2 hours Free.-
2-3 hours 75.-
3-4 hours 150.-
4-6 hours 500.-
6+ hours 750.-
Please pay for parking
at Pay Stations before
exiting the Centre
ELEVATED SECTION A-A
Plan Legend - Car Park Level 1 A
A
B B
A
B B
Thank You.
Парковка
Car Park Section, Plan and Entrance Principles
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
C
ZONE
C
Длинная Секция
Long Section
A
Парковка
Car Park Section, Plan and Entra
Creating effective zoningЭффективное зонирование
EntrancePay Station
Please Pay Here.
Car ParkTarif:
upto 2 hours Free.-
2-3 hours 75.-
3-4 hours 150.-
4-6 hours 500.-
6+ hours 750.-
exiting the Centre
A
B B
A
B B
Thank You.
Парковка
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
C
Long Section
A
Парковка
Car Park Section, Plan and
Creating effective zoningЭффективное зонирован
bus stops
stage
seating
raised viewing
levels
tenant totem
tenant totem
retail units
metro
SCG LONDON
8 Plato Place
72-74 St Dionis Road
London SW6 4TU
t +44 (0) 20 7371 7522
www.scglondon.com
SITE LAYOUT PLAN
Client: Status: INFORMATION
Drawn by: Authorised by: Project No:
Drawing:
Contract:
For information only
Dimensions to be verified on site
All measurements are in millimeters
Notes:-
Specification:-This drawing is the copyright of SCG London.
Figured dimensions to be taken in preference to those scaled. All
dimensions to be checked on site before any work proceeds. The
contractor is to provide full size setting out drawings based on the
information contained in this drawing for the designers approval
prior to commencing manufacture. The drawing is issued on the
condition that it is not reproduced, retained or disclosed to any
unauthourised person either wholly or in part without the consent in
writing of
Drawing No:Date: Revision Comment Date Auth.Revision Comment Date Auth.Issue:Scale: Print size: A3
NOTE: DRAWING PROVIDED
FOR INFORMATION ONLY
A3=1:500
AND
KALEIDESCOPE
RRHRRH
17-02-09 548 A0-01
548
A5-03
01
A5-05
01
A5-02
01
A5-02
01
A5-01
01
INFO
EntrancePay Station
Please Pay Here.
Car ParkTarif:
upto 2 hours Free.-
2-3 hours 75.-
3-4 hours 150.-
4-6 hours 500.-
6+ hours 750.-
exiting the Centre
A
B B
A
B B
Thank You.
Парковка
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
C
ZONE
C
ZONE
C
Long Section
A
B B
A
B B
Парковка
bus stops
stage
seating
raised viewing
levels
tenant totem
tenant totem
retail units
metro
SCG LONDON
8 Plato Place
72-74 St Dionis Road
London SW6 4TU
t +44 (0) 20 7371 7522
www.scglondon.com
SITE LAYOUT PLAN
Drawing:
Contract:
For information only
Dimensions to be verified on site
All measurements are in millimeters
Notes:-
Specification:-This drawing is the copyright of SCG London.
Figured dimensions to be taken in preference to those scaled. All
dimensions to be checked on site before any work proceeds. The
contractor is to provide full size setting out drawings based on the
information contained in this drawing for the designers approval
prior to commencing manufacture. The drawing is issued on the
condition that it is not reproduced, retained or disclosed to any
unauthourised person either wholly or in part without the consent in
writing of
Drawing No:Date: Revision Comment Date Auth.Revision Comment Date Auth.Issue:Scale: Print size: A3
A3=1:500
AND
KALEIDESCOPE
RRHRRH
17-02-09 548 A0-01
548
A5-03
01
A5-05
01
A5-02
01
A5-02
01
A5-01
01
INFO
EntrancePay Station
Please Pay Here.
Car ParkTarif:
upto 2 hours Free.-
2-3 hours 75.-
3-4 hours 150.-
4-6 hours 500.-
6+ hours 750.-
exiting the Centre
A
B B
A
B B
Thank You.
Парковка
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
C
ZONE
C
ZONE
C
Long Section
Entra
EntrancePay Station
Please Pay Here.
Car ParkTarif:
upto 2 hours Free.-
2-3 hours 75.-
3-4 hours 150.-
4-6 hours 500.-
6+ hours 750.-
exiting the Centre
A
B B
A
B B
Thank You.
Парковка
metro
SITE LAYOUT PLAN
Drawing:
Contract:
This drawing is the copyright of S
Figured dimensions to be taken i
dimensions to be checked on site
contractor is to provide full size s
information contained in this draw
prior to commencing manufacture
condition that it is not reproduced
unauthourised person either who
writing of
Drawing No:Date: Scale: Pri
A3=1:500
AND
KALEIDESCOPE
RRHRRH
17-02-09 548 A0-01
548
2-3 hours 75.-
3-4 hours 150.-
4-6 hours 500.-
6+ hours 750.-
exiting the Centre
Plan Legend - Car Park Level 1 A Plan Legend - Car Park Level 2 A
Thank You.
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
C
ZONE
C
ZONE
C
Long Section

Shopping Centres & Retail Market Challenges

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