Establishing Efficicent IR Communication Platform

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Presentation by Alexander Tolkach, Director for External Affairs DTEK, at FormulaS master-classs

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ESTABLISHING EFFICIENT IR COMMUNICATION PLATFORM Alexander Tolkach Director for External Affairs DTEK

ESTABLISHING EFFICIENT IR COMMUNICATION PLATFORM ALEXANDER TOLKACH DIRECTOR FOR EXTERNAL AFFAIRS October 11

TO WHOM IT MAY CONCERN ,[object Object],[object Object],[object Object],[object Object],But what IR can not do The company won’t get in money terms

HOW INVESTORS MAKE DECISIONS? They rely heavily on information inflows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Financial Dynamics US Investment Community Survey

WHAT DO INVESTORS WANT FROM A FOREIGN COMPANY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Financial Dynamics US Investment Community Survey

BEFORE STARTING COMMUNICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key message A public company must send clear and commonly accepted messages Which believes in itself! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Limitations in self-advertising ,[object Object],[object Object],[object Object],There are many examples If the can, they will punish you

Teach everyone in the company ,[object Object],[object Object],[object Object],[object Object],[object Object],Everything, even heard privately, by one journalist, analyst or banker can impact the market!

Communication system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information availability Information should be available without necessity to contact you ,[object Object],[object Object],[object Object],[object Object]

Be F arsighted If the question was asked and you immediately give the page number with an answer – you’ve won! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IPO AND IF THERE IS IR-LIFE AFTERWARDS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Whom they really want to see IR officer Theoretically knows everything, but from others … Least wanted When proposing a meeting, good analyst want to see the one, who really manages the money CFO He knows what is going on, he rules the money flows … And he is really expected CEO He rules the strategy and they all want him … But his time is presious

WHY BUY-SIDE IS THE MOST IMPORTANT CHALLENGE OF IR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ESSAY TO CLASSIFY PEOPLE AT THE MEETING In general, IR is always a balance of mathematics, analysis, and psychology. But that balance is always different. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VARIANTS TO ORGANIZE MEETINGS - PASSIVE AND ACTIVE ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONDUCTING A MEETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HARD WORK AHEAD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IR TEAM COMPOSITION ,[object Object],[object Object],[object Object],[object Object],[object Object]

Do they know you? ,[object Object],[object Object],[object Object],[object Object],[object Object],Congratulations, you have right IR team!

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Establishing Efficicent IR Communication Platform

1. ESTABLISHING EFFICIENT IR COMMUNICATION PLATFORM Alexander Tolkach Director for External Affairs DTEK

2. ESTABLISHING EFFICIENT IR COMMUNICATION PLATFORM ALEXANDER TOLKACH DIRECTOR FOR EXTERNAL AFFAIRS October 11

7. MAKE A POSITIVE FACE OF THE COMPANY First impression analysts and investors form based on your public information Positive image of the company Media WEB Site Brand recognition Rumors within the society Unblured vision and consistency

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Establishing Efficicent IR Communication Platform

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