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Getting stakeholders to think in customer centric manner is relatively straightforward, yet often yields little in terms of actual change. This requires more than stakeholder support - it requires commitment, trust, and active participation in a process that can be unfamiliar or even frightening in a corporate environment. Workshops provide an opportunity to challenge the worldview of your stakeholders and expose them to the truths of customer behaviour. It’s an opportunity to transform them from supporters to believers by creating an environment where they can experience the magic of a user-centred collaborative process.
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