Good service design moves with people. That means that the research to inform the design also needs to keep up with people as they go through the rhythms of daily life. This talk unpacks the benefits of using digital cultural probes to track activities in real-time and document gaps between what people say and do — all while making it less burdensome and more natural for people to share their experiences with us.

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Meeting people
where they’re at…
A tools + methods presentation
Sarah Reid + Janice Wong

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Cultural probes

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Digital cultural probes don’t
have to be time consuming.
In fact, we argue they are
time savers!

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3 key benefits
of digital cultural
probes

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#1
Understand
what people
say & do

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#2
Adapt the
research
approach in
real-time

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#3
Make it easy
for people
to share

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#3
Make it easy
for people
to share

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In sum…
Thank you!
Questions?
Next time you’re trying
to understand users across
time and place, meet the
people where they’re at and
use a digital cultural probe!
Hit us up:
Sarah sareid@deloitte.ca
Janice janicewong@deloitte.ca