1.
Second
session
Practice IN
FLUX

2.
Practice IN
FLUX
Panel: The evolving nature of how we communicate
and sell Service Design to organizations
Panelists:
Jonathan Veale, Civic Innovation YYC / City of Calgary
Joelle Stemp, Yu Centrik
Tamsin Smith, Harmonesse Service Design
Richard Z'Graggen, LVL Studio
Moderator:
Josh Greenhut, Bridgeable

3.
Practice IN
FLUX
Tweet your questions at
#SellingSD

4.
Practice IN
FLUX
Tamsin Smith,
Harmonesse

5.
Tamsin Smith: Service Design Consultant and Coach
As a Service Design Consultant, I bring 15 years
experience working across a range of industries in the
public and private sector.
I partner with Executives on Service Design programmes
that address critical business problems with strategic
multi-channel design opportunities. I believe in
championing the needs of users and providers of
services to generate ideas that can be prototyped.
I also coach new Service Designers, entrepreneurs or
teams growing an internal programme.

6.
Selling Service Design
Questions to ask your clients in order to engage at the right level:
1. Are you solving the right problem?
2. Are to open to hear what users really think?
3. Can you act upon design opportunities across different channels?
4. Are you ready to be coached?
5. Is your team open to organizational change?
6. Is there buy-in from the top?

7.
Selling Service Design
My Service Design expertise:
1. Process-led case studies
2. Professional consulting skills
3. Experience and credentials
4. A business case
5. An approach
6. A way of measuring value

8.
Practice IN
FLUX
Joelle Stemp,
Yu Centrik

9.
Practice IN
FLUX
Tweet your questions at
#SellingSD
www.yucentrik.ca
@yucentrik

10.
Practice IN
FLUX
Tweet your questions at
#SellingSD

11.
Practice IN
FLUX
Jonathan Veale,
Civic Innovation YYC Lab / City of Calgary

12.
Practice IN
FLUX
Jonathan Veale,
Calgary Civic Innovation YYC Lab

13.
Practice IN
FLUX
Jonathan Veale,
Calgary Civic Innovation YYC Lab

14.
Practice IN
FLUX
Jonathan Veale,
Calgary Civic Innovation YYC Lab

15.
Practice IN
FLUX
Richard Z’Graggen,
LVL Studio

16.
Practice IN
FLUX
Richard Z’Graggen,
LVL Studio

17.
Practice IN
FLUX
Richard Z’Graggen,
LVL Studio

18.
Practice IN
FLUX
Richard Z’Graggen,
LVL Studio