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MADE BY
DESIGN HELPS™
A mindset for
ethical service design
Chris Langenskiöld, @christoff3r
MADE BY
Ethical design
“System of moral principles that defines
what is perceived as good and evil”
– Trine Falbe, Author of White Hat UX
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
Different levels
one can do ethical service design
1. Financial contribution
2. Code of conduct
3. Focus on those who need it the most
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
This is proposal for a mind shift
to practice service design
to help the underprivileged groups.
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
Taina
MADE BY
Work Welfare Research
MADE BY
Travelled
across India
MADE BY
Travelled
across India
MADE BY
Travelled
across India
MADE BY
2 dominant factors:
MADE BY
MADE BY
Employment
MADE BY
and
MADE BY
Locality
MADE BY
Locality
MADE BY
Locality
MADE BY
Locality
MADE BY
How can she help?!
Trade + Aid
DESIGN HELPS! A mindset for ethical service design | @christoff3r
Training + Employment
DESIGN HELPS! A mindset for ethical service design | @christoff3r
Design + Handicraft
DESIGN HELPS! A mindset for ethical service design | @christoff3r
= Empowerment
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
FORM FOLLOWS FUNCTION
DESIGN HELPS! A mindset for ethical service design | @christoff3r
FORM FOLLOWS NEEDS
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
DESIGN FOR DEVELOPMENT
DESIGN PROCESS BASED ON NEEDS
AID
AID
TRADE
TRADE
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
SERVICE DESIGN FOR THOSE WHO NEED IT THE MOST
SERVICE DESIGN DRIVEN BY NEEDS
BETTER EATING
FOR DIABETES
SAFER URBAN AREAS
FOR YOUNG WOMEN
WORKING FROM HOME
FOR LONG-DISTANCE WORKERS
INTEGRATION
FOR IMMIGRANTS
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
Mindfulness break
MADE BY
YOUR LAST STAKEHOLDER MAPPING
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
NON-HUMAN STAKEHOLDERS?
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
WHO HAD PROBLEMS
WITH THEIR BASIC NEEDS?
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
NOW ASK YOURSELF:
HOW COULD WE INVOLVE THEM?
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
Back to the village…
MADE BY
…in the middle of nowhere…
MADE BY
• How easy is it to go there?
• How tempting is it?
• How can we use Service Design to
reach underprivileged?
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
You might not realize,
but the other 99% make up
quite large volumes.
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
E.g. Refugees
Source: http://www.unhcr.org/figures-at-a-glance.html
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
Some $$$ opportunities
DESIGN HELPS! A mindset for ethical service design | @christoff3r
So, ask yourself…
DESIGN HELPS! A mindset for ethical service design | @christoff3r
Are you designing for
the right needs?
DESIGN HELPS! A mindset for ethical service design | @christoff3r
Think twice before
taking the path of least
resistance.
DESIGN HELPS! A mindset for ethical service design | @christoff3r
Maybe you can turn
real life-struggles
into history.
DESIGN HELPS! A mindset for ethical service design | @christoff3r
MADE BY
The take-away
Stretch beyond the usual suspects,
involve or design for those
who need it the most.
DESIGN HELPS! A mindset for ethical service design | @christoff3r
for a mindset for ethical service design
MADE BY
Learn about about Tikau & the Design Helps™ Ideology at
https://tikau.com/pages/design-helps
MADE BY
Thank you
Chris Langenskiöld, Service Design Lead
@christoff3r
Mirum Agency
MADE BY
Thank you
http://bit.ly/hiringservicedesigner

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Chris Langenskiöld // Design Helps! A mindset for ethical service design