SDN Finland and DNA jointly hosted an event with the topic 'Doing Good In Design'. We were excited to get Jethro Sercombe join us as a guest speaker all the way from Australia to share his insights on ethical design. Miko Laakso gave inspiring opening words and you can find his presentation here as well. We have also included an article about the Future Wheel tool which was used during the event by the participants.

1. Jethro Sercombe
@jethrosercombe
linkedin/jethrosercombe
Doing good
in design

5. Designing for an Independent
Future/Job Hive

6. Homestretch

8. www.homefornow.org.au

9. Headspace Pilbara

10. The Pilbara

24. How do you turn up?

25. Coercive
Forced through threat of harm –
physical but also, financial, or
social rejection
Reward
If you do x you will get y
(also I can withhold y)
Legitimate
Power from a role – boss, king,
policeman. But also social
norms.
Referent
Charisma – people like you
or want to be like you
Informational
The information available
for decision making
Expert
Knowledge and skills that
someone else needs
POWER
French and Raven
(1960, 2008)

26. Does a fish know it is wet?

29. MoreParticipantPower
Facilitator
MoreDesignerPower
Translator
Curator Activist
Advocate
Power over the design outcome

30. Where can designers do good?
Louise Sergeant, TODAY, 2018

32. Ethical Design Hierarchy Ind.ie (2017) https://2017.ind.ie/

33. The
Uber
of…
The
Airbnb
of…
Insurance Healthcare Childcare

35. Your
Idea
First order effect
Second order effect
Implications
Futures Wheel

36. It’s the edge cases at
scale that decide if
you are the good guy
or the bad guy

37. Be a fish that knows it is
saturated.

38. Jethro Sercombe
@jethrosercombe
linkedin/jethrosercombe
T. Hanks