20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic
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Discover high growth SEO and Content Marketing tactics. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain. What you will learn: - SEO and Content Marketing tips for all budget levels to assist with growing traffic. - Examples of past campaigns which have worked well in the Australian market. - Effective content promotion tactics. - Content outreach tactics. - How to leverage internal business assets to assist your content marketing efforts. You can also watch video version of the presentation here: www.semrush.com/webinars/20-proven-seo-content-marketing-tactics-to-grow-organic-traffic/
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20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic
- 1. 20 Proven SEO & Content Marketing tactics to grow organic traffic.
- 2. @connections8 - ProsperityMedia.com.au James Norquay – 10 years SEO & Online Marketing in Australia
- 3. @connections8 - ProsperityMedia.com.au 1. Do not neglect Bing WebmasterTools and Bing for Traffic in Australia/ US
- 4. @connections8 - ProsperityMedia.com.au http://www.bing.com/toolbox/webmaster We drove 193,000 organic visitors to a clients site from Bing in the Australian market last year so if you are not investing a small amount of time into Bing Optimisation you are missing traffic and revenue!
- 5. @connections8 - ProsperityMedia.com.au 2. Interview GREAT people on your blog/ webinar.
- 6. @connections8 - ProsperityMedia.com.au http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ Interview someone REALLY interesting
- 7. @connections8 - ProsperityMedia.com.au Seed content via “creators”
- 8. @connections8 - ProsperityMedia.com.au Interviews can yield HUGE shares and links
- 9. @connections8 - ProsperityMedia.com.au TENTHOUSAND +Visitors to the Interview
- 10. @connections8 - ProsperityMedia.com.au 3. Use your social media community members to build out your content marketing efforts. Also leverage the community to promote content.
- 11. @connections8 - ProsperityMedia.com.au Get your Facebook Fans to help make your content and then get them to share it!!!
- 12. @connections8 - ProsperityMedia.com.au 4. Create high quality content and seed it via Pinterest.
- 13. @connections8 - ProsperityMedia.com.au 200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest
- 14. @connections8 - ProsperityMedia.com.au 5. SeedTech content via Reddit – Needs to be unique/ interesting and great!
- 15. @connections8 - ProsperityMedia.com.au 14,000 +Visitors from Reddit in 24 hours! Content needs to be of a technical nature.
- 16. @connections8 - ProsperityMedia.com.au 6. EGO BaitTop lists
- 17. @connections8 - ProsperityMedia.com.au EGO Bait in the finance niche viaTwitter Remember: Followerwonk or BuzzSumo to target mid-tier users.
- 18. @connections8 - ProsperityMedia.com.au 7. If you are working in eCommerce or have offers be sure to promote them all on deals websites!
- 19. @connections8 - ProsperityMedia.com.au DealsWebsite to promote all business offers = Winning
- 20. @connections8 - ProsperityMedia.com.au 8. Share high quality image content via sites such as Polyvore and ImgFave if you are in fashion easy way to generate traffic.
- 21. @connections8 - ProsperityMedia.com.au Emerging Image Sharing Sites Polyvore.com ImgFave.com
- 22. @connections8 - ProsperityMedia.com.au 9. Do not neglect old school forums and sites like Quora.com for traffic generation!
- 23. @connections8 - ProsperityMedia.com.au Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!! Search term “Buy Sunglasses Online”
- 24. @connections8 - ProsperityMedia.com.au 10. Check if your content is marked up for Social Media using SMO - KnowEm
- 25. @connections8 - ProsperityMedia.com.au smo.knowem.com Check them all on this fantastic tool
- 26. @connections8 - ProsperityMedia.com.au 11. Do not be scared to ask influencers to share your content, all it takes is one email!
- 27. @connections8 - ProsperityMedia.com.au Email influencers and ask them to SHARE content
- 28. @connections8 - ProsperityMedia.com.au 12. Share all your content on slideshare.net its is a great way to drive leads and traffic!
- 29. @connections8 - ProsperityMedia.com.au Slide ShareYour Best Content Assets and Presentations well over 30,000 views
- 30. @connections8 - ProsperityMedia.com.au 13. Using Direct mail to influence your content marketing campaigns.
- 31. @connections8 - ProsperityMedia.com.au Giving out gifts and getting links and social traffic
- 32. @connections8 - ProsperityMedia.com.au Creators are important!
- 33. @connections8 - ProsperityMedia.com.au Creators are important!
- 34. @connections8 - ProsperityMedia.com.au How to Find Creators = Buzzsumo.com & Followerwonk.com
- 35. @connections8 - ProsperityMedia.com.au 14. Use other bloggers email lists to promote your own content marketing efforts.
- 37. @connections8 - ProsperityMedia.com.au 15. Leverage your internal social media assets to assist your link building.
- 39. @connections8 - ProsperityMedia.com.au http://blogchicks.com.au/ 16. Be sure you are using Screaming Frog to crawl your site weekly for issues. Also be sure to use Google Search Console for issues!
- 41. @connections8 - ProsperityMedia.com.au http://blogchicks.com.au/ 17. Use the Site:website.com command to pick out authority pages on your site for internal links. Use Search Console and Ahrefs.com data to pick out most linked to pages for internal links.
- 43. @connections8 - ProsperityMedia.com.au http://blogchicks.com.au/ 18. Review all your link acquisition efforts or your agencies efforts Quarterly/ yearly to track the DA, Social Metrics of all placements they do!
- 45. @connections8 - ProsperityMedia.com.au http://blogchicks.com.au/ 19. Always look at SEM Rush to see how you can push specific keywords higher for terms or add more content/ links to pages to increase rankings.
- 47. @connections8 - ProsperityMedia.com.au http://blogchicks.com.au/ 20.With SEO & Content Focus on Quality and invest in quality agencies low quality work will cost your business!
- 49. @connections8 - ProsperityMedia.com.au http://blogchicks.com.au/ This is not a current client
- 50. @connections8 - ProsperityMedia.com.au http://blogchicks.com.au/ Thank you for attending!