How many people really listen? The best marketers and salespeople have active listening in their skill set. And although broadcasting is huge these days, marketing is always a dialogue. Media monitoring and social listening are now two active processes in the daily life of any successful marketer. In this presentation Olga, our own Head of Social Media, shares her tips on: -How to measure your brand awareness - How to predict trends & listen to your audience without spending hours searching for information - When and what templates to use when you don't have much time - How to handle negative feedback and crisis situations We also have a webinar recording ready for you with a special treat! Doyle Buehler has joined Olga as a celebrity guest expert to add even more invaluable tips :) Check them out here -> www.semrush.com/webinars/brand-monitoring-fundamentals-for-busy-marketers/

1. How Brand
Monitoring
Impacts Your
Online Reputation
#SEMrushlive

2. The ability to listen
lies beneath any
successful
conversation.
#SEMrushlive

3. Although broadcasting
is huge now, marketing
is always a dialogue.
#SEMrushlive

4. How to measure
your brand
awareness
data based on #semrushchat
#SEMrushlive

5. Brand awareness metrics

6. % of new visits to the website
Google Analytics -> Aquisition -> Channels
#SEMrushlive

7. Audience growth
#SEMrushlive

8. Increase in branded search traffic
Amazon.com.au for AU database in SEMrush (Feb 2016)
#SEMrushlive

9. How mentions can
impact your
online reputation
#SEMrushlive

10. Benefits of brand monitoring
new testimonials and
reviews
Closer connection to your
audience and potential
brand advocates
new content ideas and
guest posting opportunities
better understanding of your
targeted audience, and how
they perceive your brand
more trust and respect by
promptly reacting to
negative feedback
new link building
opportunities
#SEMrushlive

11. Track misspellings,
abbreviations, synonyms,
colloquial words and
main spokespeople
#SEMrushlive

12. 1. Talkwalker Alerts
2. BuzzSumo
3. Mention
4. Branded24.net
5. Brandwatch
6. NEW: SEMrush Brand Monitoring tool
Brand
Monitoring
Tools
#SEMrushlive

13. #SEMrushlive

14. SEMrush Brand Monitoring Tool: New addition to Projects
#SEMrushlive

15. SEMrush Brand Monitoring Tool
#SEMrushlive

16. How we structure
mentions
1. Title
2. Author
3. Domain authority
4. Mention/Link
5. Context/topic
6. Country
● Key topics/advantages
● Geo-targeting
● How influential the authors are
● Backlink potential
Our takeaways
#SEMrushlive

17. TweetBinder: Hashtag, keyword and @mention analysis
#SEMrushlive

18. Which tools do
you use now?
POLL!
#SEMrushlive

19. Person who listens
makes the speaker
feel important
#SEMrushlive

20. “Thank you” templates it was so awesome
of you to mention
@brandname in
your recent post
about _________!
love your recent
post on _________!
thanks for
mentioning
@brandname!
thank you for
mentioning
@brandname in
your article about
____! Honored to be
included!
#SEMrushlive

21. Positive feedback is your time to shine
#SEMrushlive

22. Be timely with your
response!
#SEMrush

23. With information
overload and too
much buzz people
don’t believe they can
make a difference
#SEMrushlive

24. How to handle
negative feedback
1. never delete negative comments
(exception - curse words)
2. be as quick as possible
3. apologise and thank the user
4. always be polite
5. be honest, acknowledge the
mistake if the brand made it
6. use negative feedback to tackle
common issues
#SEMrushlive

25. How to reply to negative comments
Our apologies. We expect
the issue to resolve in a
few hours. Reliability is
our top priority!
We appreciate all
your patience &
support while we
deal with the issue.
Thank you for
helping us
improve!
#SEMrushlive

26. People who post
negative comments
want you to solve
issues, so it's all about
how you respond.
#SEMrushlive

27. Go beyond your
branded searches
#SEMrushlive

28. #SEMrushlive
Target new audiences based on topics

29. Track relevant queries:
Hilton Suggests Case
#SEMrushlive

30. Thank you for
listening!
Questions?
#SEMrushlive