How to find new topics and quality keywords? What steps should you take when writing a content to rank higher? When there’s a million things in your to-do list, you need the help of online services. They save your time and provide you with an enormous amount of new ideas!

1. How to create amazing content
in 5 minutes
Elizabeth Lavrienko
Support Specialist
e.lavrienko@semrush.com
Olga Andrienko
Social Media Manager
o.andrienko@semrush.com

2. Content
Marketing SEO +

3. Topics we’ll discuss:
- 3 quick and easy post types
- Useful content marketing
tips
- Content Curation Tools:
where to find the best
content online
- The importance of a
headline

4. We still need backlinks!

5. No cheating!

6. Forget link building. It is time for link
earning and the content that attracts links

7. What type of content can I publish?
(and where to get it)

8. 3 quick and easy types of content
Experts’ opinion: Roundups
Lists: Top 10 or 100+ facts about …
Old content, New life
Repurpose your content

9. Free Tools To Find The Influencers

10. Klout.com – Influencer score
10 influencers per topic

11. Circlecount.com – Google+
Choose country and gender

12. Topsy.com - Twitter

13. Buzzsumo.com – best domains
Search for influencers
in a specific niche

14. Questions to ask influencers for your
Roundup posts
Tips and Tricks
Predictions
Mistakes to avoid
Tools they use

15. Example: SEO tips and tricks for small business
18 experts
shared advice

16. Repurpose content
We divided
tips from the
experts, used
nice
template
and shared
daily

17. Long or short content?
Up to 500 words
2000+ words

18. Pros and Cons
Long
+ Increases
engagement
+ Gains more trust
- Hard to keep
attention
- Narrowly targeted
audience
Short
+ Gets shared more
+ Attracts more people
- Too shallow
- Not enough info

19. User Experience
Look Feel
Harmony Joy of use
Functionality
Usability

20. SEMrush.com - Find the right keywords
SEMrush Domain vs. Domain Tool

21. Right choice is easy to make!
SEMrush Domain vs. Domain Tool

22. Choose less competitive keywords
SEMrush Keyword Difficulty Tool

23. Let people share your content!
…but remember – less is more!

24. Use unique meta description tags
SEMrush Site Audit Tool

25. Optimize images
SEMrush Site AuditTool

27. Buzzsumo.com – top content
Social Signals

28. Content Curation Tools

29. Many free tools on the market right now!
feedly.com
scoop.it
list.ly
storify.com
rebelmouse.com

30. Headlines matter!
Portent’s Content Idea Generator

31. Handy Tips for Writing Good Headlines
1. Up to 70 characters (good for search results and
easy to read)
2. Use numbers! (it doubles the engagement)
3. Use popular search queries such as how-to,
what is.
4. Use catchy adjectives! (helps people to take action)

32. Headlines: examples
1. _______ Money/Time Saving Tips for _______
2. Everything You Need to Know About _______
3. Top _______ Tips for _______
4. _______ Ways to Boost Your _______
5. How to _______ in _______ Seconds
6. _______ Facts and Myths
7. The Real Truth About _______
8. The Secret of Successful _______
9. _______ Facts You Need to Know
10. Little Known Ways to _______
11. All You Need to Know About _______
12. Top World Cheapest/Best/Worst _______
13. 100 Useful _______
14. How to _______ Like a Pro/Boss
15. _______ Creative Ways to _______
16. _______ Expert _______ Tips
17. _______ Reasons You Should _______
18. What Everyone Ought to Know About _______
19. _______ Do's and Don'ts
20. _______ Like An Expert in _______ Easy Steps

33. Contact us via email or on social media! 
e.lavrienko@semrush.co
m
mail@semrush.com
twitter.com/semrush
facebook.com/semrush
google.com/+semrush

34. Thank you for your attention! 