1. Diving into the cloud with
Search Based Applications
Jean-Marc Lazard – Head of Innovation Labs
" Making Information sounds like Innovation "

2. Single users facing the cloud (the web scale challenge)
Performance & agility challenge
Information volume, real time, distributed data
Usability challenge
Conversational, contextual

3. Applications typology
Search & navigate Get the directions
• Keywords • Semantics
• Categorization • Clustering
• Analytics Explore Discover • Co-relations
• Mashup 360° (business intelligence) (market intelligence)
• Trusted queries
Control
(competitive intelligence)
Connect the dots & Engage
• Trends & pace
• Scoring & buzz
• Key Opinion Leaders
• Maps (geo, graphs)
3

4. Everyone needs a cockpit …
For search & discovery
Extended access to data
Qualified data
Consistent information
Senses-centric
Immersive
Interactive
Intuitive

5. … adressing all digital issues
Don’t presuppose how people will reach
the target & get the information
Customization
Socialization
Simplification
Help people getting their ways
through semantic interactions
(Data sense & Immersive Virtuality)

6. Connect the dots with Search Based Applications
Deconstruct - Collect raw content (in-house or outside)
Molecular approach - Retrieve relevant data (from business items’ perspective)
Repurpose - Publish value-added information

7. Cloud challenges : Big data computing
Seman<cs
Processing
at
web
scale
Analyze
Transform
Retrieve
Document
Content
Data
Informa<on

Shots

Images

detec5on

colors

tagging

faces,
text
XML

…

…

Audio

Speech

Words

speech

languages

keywords

tones

words

topics
•
Crawling

…

…

…
•
Scrapping

8. The Semantic Factory
Set
of
Documents
Cluster
Document
Classify
Extract
Text
Normalize
Language
Detect
Rules
Match
Processing
En55es
Index
Meta
Data

9. Web as a database – Restminer/Exatrack demo

10. Enrich navigation context – Wikifier demo

11. Multimedia example: video handling
 Rich media (audio, images)
 Rich content (audio, image, links, text, time-coded content)
 Rich applications (multimedia repurposing)

12. Video – Voxalead demo

13. Hypermedia application – France24 experience

14. Images – exalead.images / Chromatik demo

15. Music – MuMa demo

16. Link the data – Sourcier/Constellations/C-Track

17. Search Based Innovation
 Usability (context-based navigation, content recomendation)
 Agillity (noSQL, cloud-native technologies)
 Performance (scalability – business compliant cost model)