There’s a big difference between selling website design and selling SEO or PPC. The beauty of selling web design is everyone needs it, but how do you close clients? In this Partner Bootcamp Webinar, William Kramer and Timothy Bienvenida will give you the touch points to developing an expert game plan for selling web design. Find out more about our Web Design services: https://www.seoreseller.com/outsource-web-design

2. WILLIAM KRAMER
William has been working for 8 years as
a web professional to growing online
businesses. As lead of Business
Development, he’s helped 24 of our top
partners reach 6-digit monthly revenues.
/william@seoreseller.com
/williamkramerjr
TIM BIENVENIDA
Tim has dedicated half a decade to being a
top-notch digital marketer, salesman, and
relationship builder. He has launched and
retained more than 500 projects, including
those of key partners.
/tim@seoreseller.com
/timbienvenida
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3. RECAP OF SUCCESS WITH KEYWORDS:
HOW TO DO EFFECTIVE KEYWORD RESEARCH
In the previous webinar, we talked about how you can win at
keyword research to drive more business and value for your clients.
• Understanding Your Keywords
• User Intent Classification of Keywords
• Determining the Ideal Keywords
• Keyword Density and Grouping
• Challenges in Keyword Selection (and How to Overcome Them)
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4. Customer Management Dashboard (CRM) and Call Tracker
Customer Management
Dashboard (CRM)
Find out where leads are coming
from your marketing campaigns
and show them to your clients
with our built-in Customer
Management Dashboard.
Call Tracker
All calls from all of your digital
marketing campaigns, tracked
under one elegant dashboard.
Contact our Project Managers to
join the Beta test.
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5. Our expert game plan for selling web design:
• Finding Your Web Design Clients
• Developing Your Web Design Sales Pitch
• Using SEOReseller's Mockup Builder and Proposal Creator
• Selling Our Core Web Design Packages
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6. Feel free to send your questions to us via chat and our panelists
will answer them during the Q&A portion.
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7. 1. Check Yellow Pages for local businesses without a website.
Do a search query and type
in the following search
operators.
site:yellowpages.com/*mip
intitle:auto repair –”website”
You’ll see all the businesses
on the listing site that don’t
have a website.
Where do you start your search for web design clients?
Niche
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8. 2. Look for WordPress websites with a specific niche and location in mind.
Do a search query.
Example:
“Powered by WordPress”
Dentist New York
This will give you a list of
businesses with WordPress
websites for a specific niche
and location.
Niche Location
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9. 3. Install a plugin that allows you to check the site’s mobile-responsiveness.
Example:
Responsive Web Design Tester
• Chrome extension that reflects both
the size and the browser of the mobile
device.
• Get a quick preview of how the website
will appear on different devices.
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10. Feel free to send your questions to us via chat and our panelists
will answer them during the Q&A portion.
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11. You’re not just selling a product - you’re selling a solution. To develop your web design pitch, you need to:
1. Spend time and effort on
the right prospect
2. Show clients the value of
web design
3. Demonstrate your
expertise
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12. Focus on a niche Figure out what clients
you’re selling to
Go Local
Spend your time, efforts and
resources on a niche in your
area.
Look for easy-to-sell niches. Focus on clients with a local
website.
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13. Google is prioritizing mobile
indexes.
What does this mean for your
clients?
• More important than ever to
make your client’s website
mobile-responsive.
• Optimizing for speed and
integrating AMP technology in
web design are a must.
To make our results more useful, we’ve begun experiments to
make our index mobile-first. Although our search index will
continue to be a single index of websites and apps, our
algorithms will eventually primarily use the mobile version of
a site’s content to rank pages from that site, to understand
structured data, and to show snippets from those pages in our
results.
- Google Webmaster Central Blog, November 04, 2016
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14. 66% of consumers
prefer viewing
beautifully designed
content to something
plain.
37% of B2B clients
say poor web
design causes
them to leave the
site.
Mobile phone
search users to
increase up to
215.8 million by
2019.
48% of organic
searches are
done on
mobile devices.
72% of searchers use
smartphones when
looking for information
on-the-go.
Smartphone users
accessing mobile search
information to increase
up to 98% by 2019
Source: Statista and Adobe (2015-2016)
Pro-Tip: If you’re having a hard time convincing clients, throw a few stats their way.
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15. Be the provider. Your expertise matters to differentiate yourself from other providers.
Deal with objections: How you handle client objections can say a lot about the value of your service.
“We can’t afford a website
at the moment.”
“I’m already satisfied with
how my site looks.”
“I’ve had my website for x no. of
years and spent a lot of money, I
don’t need another website!”
Provide them with options, the site
will just need the bare essentials and
can be broken down into separate
project builds.
Ask more questions, is the site
mobile responsive? Is the design
geared towards user experience?
If they’re not, ready your stats and
show them the opportunities
they’re missing.
Talk about the differences between
a website from before and now and
what’s needed to compete against
your competitors today.
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16. Simplify the process: Minimize the back and forth; leverage the available technology and resources.
Experts Resources Dashboard
• Dedicated Project Managers
• SEO Specialists
• Service Level Agreement
• Client brief
• Sales guide
• Whitepapers
• Pitch decks
• Mockup Builder
• Proposal Creator
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17. Feel free to send your questions to us via chat and our panelist will
answer them during the Q&A portion.
TOLL-FREE 1-800-250-6106 | US (415) 625-9700
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18. Selling web design has never been easier with the Mockup Builder and Proposal Creator.
Mockup Builder and Proposal Creator
Mock up Builder
• Allows you to design a website straight from your
Dashboard.
• Provides several mockups for various types of businesses
and industries.
Proposal Creator
• Allows you to generate a branded proposal document
that you can attach with your mockups.
• Allows you to attach supplementary documents
(Example: Service Level Agreement, Frequently Asked
Questions, and Client Questionnaire).
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19. Start designing with
these steps:
1. Sign up to SEOReseller to
get access to our
dashboard.
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20. Start designing with
these steps:
2. On the dashboard, go to
Proposals and click
“Create New Mockup”.
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21. Start designing with
these steps:
3. Choose your client’s
industry and select the
design.
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22. Start designing with
these steps:
4. Select the site sections
and customize.
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23. Start designing with
these steps:
5. Click “Save Mockup” once
you’re done customizing.
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24. Create proposals
the easy way:
1. Review your business
information and edit
details as needed.
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25. Create proposals
the easy way:
2. Add your client’s
information.
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26. Create proposals
the easy way:
3. Set your product prices.
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27. Create proposals
the easy way:
4. Review the proposal and
attach the supplementary
documents.
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28. Create proposals
the easy way:
5. Click “Generate” once
done. Your proposal will
be ready in an instant.
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29. Feel free to send your questions to us via chat and our panelists will
answer them during the Q&A portion.
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30. Impress your clients with fast, SEO-ready websites at a competitive price.
Local Web Design Web Design Starter Advanced Web Design WordPress Mobile
Optimization Package
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31. Good, Fast, and Competitively Priced—the no
compromise web design solution.
What’s the catch?
• Get Premium WordPress websites deployed in
record time at an unbeatable price
Who can you pitch it to?
• Local SMBs looking to increase their online
presence
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32. Premium, SEO-friendly websites built specifically for
businesses.
What’s the catch?
• Get full website development with content and logo
creation.
Who can you pitch it to?
• Small to medium businesses looking to increase their
presence online
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33. A premium, built-for-SEO Web Design Solution executed
by a team of experts.
What’s the catch?
• Showcase a high-end, SEO-friendly web design
solution with our expert developers to back you up.
Who can you pitch it to?
• For larger businesses, e-commerce, or clients with
more complex website needs
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34. WordPress websites optimized to improve mobile-
friendliness and performance
What’s the catch?
• Provide clients with a value-added solution to
increase the mobile-friendliness of their website.
Who can you pitch it to?
• Clients with a WordPress website
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35. Feel free to send your questions to us via chat and our panelist
will answer them during the Q&A portion.
TOLL-FREE 1-800-250-6106 | US (415) 625-9700
UK (44) 203-769-7710 | AU (02) 8484-1116
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36. On-demand web development or graphic design for
WordPress websites
What’s the catch?
• Get additional hours for web development or graphic
design.
• A great starter pack to get your feet wet with working
with the client.
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37. Hands-off, SEO-friendly hosting for WordPress websites
What’s the catch?
• Supercharged value with premium, secured, and
built-for-SEO hosting to match your web design services.
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38. • Online listings are a gold mine for potential web design
clients.
• When developing your sales pitch, remember these:
• Spend time and effort on the right prospect.
• Show the value of your web design business.
• Demonstrate your expertise.
• Leverage the available technology: SEOReseller’s
Mockup Builder and Proposal Creator.
• Know the web design products you’re selling by heart -
SEOReseller’s core Web Design Packages.
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39. Web Design Pitch Kit
 Local Web Design Pitch Deck
 Local Web Design White Paper
 Local Web Design Sales Guide
 The Expert Game Plan for Selling
Web Design Training Guide
 Client Prospecting Sheet
Sign up or log-in to the Resource
Center to download this free Pitch Kit.
https://account.seoreseller.com/signup
SPECIAL
OFFER
Buy web design for your site, and
we'll give it to you for free once you
sign your first client.
- Local Web Design Package
- Applicable to SEO, Web Design and
Local Bundles for your clients.
- Valid for the first 3 months
How does a
FREE
optimized local
website sound?

40. Schedule a Call
Feel free to call us at any time for questions.
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US (415) 625-9700
info@seoreseller.com
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