Retail store for kids first time launch in Pune, Business plan for launching the store, Digital marketing, Budgeting, Layout, Product pricing and promotion

1. Retail Management
Business model for Kids Wear and Toys Store
(Assignment – 3)Submitted By:
Gaurav Dixit E15
Sabaa Maini E46
Amandeep Singh F06
Saurabh Solanki F23
Subhadra Pant F26

2. MISSION&VISION
Introduction
Toonz is the
new shopping
destination
for kids wear
and toys in
Pune
Mission
Give unique
experience to kids
To become world’s
favorite
destination for
kids Apparels
Style the kids for
tomorrow
Vision
Be the most
memorable
& magical
destination
for kids

3. INTERIOR DESIGNING

4. Store Location and Size
Hinjewadi MG road Aundh
Size of store would be 2100 sq. feet, ground floor
only, having retail hybrid layout, Glass frontage 20 to
25 feet.With standard double store doors, store room,
washroom, fire equipment, changing room etc.
Store
Layout

6. Kids wearand toys categories:
Traditional Wear
Functional Wear
Casual Wear
Superhero
Wear
Fun Games Technical Games
Sports Games
Intellectual Games
Kitchen Games
Product /Service
Categories
×Stationary, Colors, Copy, Slates board
×Kids story books drawing books, Tablet games
×Sports: Painting, Music, Puzzle, Block games,
Cradle, Trolley, Walker
×Clothes, Comic Books, Cartoon promotion aids

8. Different Strategy for Kids Wear & Toys
Pricing strategy
Toys & Stationary Kids Wear
 Psychological
pricing
 Product
bundling
 Stationary: Penetration
 Skimming with global
price in High Price Toys
like ride-ons, Puzzle
games
 At Par price for the
Board games,
 category killers for toys

9. PRINT
ADS

10. PRINT
ADVERTISEMENT
Footfall of
families
Targeting Kids
Schools Tie ups
OOH banner
Banner at Market
Places & malls having
heavy
Inserts
Pamphlet insert
newspaper
Tie Ups
With Radio, theme
parks, & adventure
places

11. Store branding
strategy
Brand Personality: Exciting
 Creating a great window that tells story about Wear and Toys
giving Amazing experience to family and tells it well.
 Window acting as an invitation to the passerby encouraging
impulse sales and peaks a customer’s curiosity.
 Being Locally Relevant: Staff, Manager, Store Music sync with
nerves of localities.
 Portray as Unique caring Fun trustworthy and innovative
 Motto: We want to position us as no compromise with Quality
and care
 Washable, hygienic, robust, long lasting and value for money.
 Target audience oriented, Periodical reviews & exclusivity

12. • Toys made of fabric:
flame resistant or flame
retardant.
• Stuffed toys easily
washable.
• Painted toys covered
with lead-free paint.
• Art materials: Non-toxic.
• Crayons and paints
having ASTM D-4236 standards
USPofToys

13. Value added services
 Mascot
 Playing arena for kids
 Music and cartoons on displays
screen
 Wall stickers
 Free Wifi
 offering free or next-day delivery
options or in-store pickup service
 a signed copy of a book

14. CRM PROGRAM
 Loyalty card (Purchasing behavior, data analytics using Big data to provide
best deals)
 Comicon Parties ticket to loyal customers & lucky new customer based on
contest
 First refusal on new products before they are made available for the public
to buy, through organizing special shopping events in-store or giving
shoppers exclusive access to special products or deals online.

15. Business Expansion
Strategy – Next 2 years
 Opening exclusive stores in
Vadodara, Ahmedabad, Kurla and
Bengaluru
 Expand in Uttar Pradesh, Karnataka,
Tamil Nadu and Rajasthan
( Chain in states)

16. Assumptions: P&L Statement
Assumptions
Revenue expected to increase @ 17%
Cost of goods sold to increase @10%
Price of goods sold increased @ 12%
Units purchased increased @ 17%
Avg. cost of unit increased @ 5% per annum
Rent increased @ 10% per annum
Salary increased @ 5% per annum
Marketing Expenses incresed @ 20%
Admin expenses increased @ 8%
Other expenses increased @ 6%
No of Employees 6
Salary per emp. 10,000
Electricity Costs
Units Consumed 500
Cost of Unit 12

17. PER MONTH PER YEAR Estimated Forecasted
2016-17 2017-18: E 2018-19: F
Units Sold per month 600 7200 8424 9856
Avg. price of unit ₹ 650 ₹ 650 ₹ 728 ₹ 815
CAGR 17%
Revenue ₹ 3,90,000 ₹ 46,80,000 ₹ 61,32,672 ₹ 80,36,253
Other Income ₹ 10,000 ₹ 1,20,000 ₹ 1,20,000 ₹ 1,20,000
Total Income ₹ 4,00,000 ₹ 48,00,000 ₹ 62,52,672 ₹ 81,56,253
Units purchased 700 8400 9828 11499
Avg. cost of unit ₹ 350 ₹ 350 ₹ 368 ₹ 386
Cost of goods sold ₹ 2,45,000 ₹ 29,40,000 ₹ 36,11,790 ₹ 44,37,084
Rent ₹ 30,000 ₹ 3,60,000 ₹ 3,96,000 ₹ 4,35,600
Salary ₹ 60,000 ₹ 7,20,000 ₹ 7,56,000 ₹ 7,93,800
Electricity ₹ 6,000 ₹ 72,000 ₹ 72,000 ₹ 72,000
General & Admin Expenses ₹ 8,000 ₹ 96,000 ₹ 1,03,680 ₹ 1,11,974
Marketing Expenses ₹ 5,000 ₹ 60,000 ₹ 72,000 ₹ 86,400
Promotional Expenses ₹ 10,000 ₹ 1,20,000 ₹ 1,20,000 ₹ 1,20,000
Other Expenses ₹ 6,000 ₹ 72,000 ₹ 76,320 ₹ 80,899
Total Expenses ₹ 3,70,000 ₹ 44,40,000 ₹ 52,07,790 ₹ 61,37,758
Profit ₹ 30,000 ₹ 3,60,000 ₹ 10,44,882 ₹ 20,18,496
Growth 190.25% 93.18%

18. ×Theme layout

19. THANKS!