Nearly half of American consumers embrace technology. From ordering food to downloading coupons, technology helps consumers connect with brands. Marketers can utilize technology to reach their consumers from before dining out to after the meal. For more information visit http://www.shsfoodthink.com

1. 35%
Coupons and Specials
49%
Restaurants Online
33%
Restaurant Reviews
42%
Menus
16%
Reservations
30%
27% 27%
16%
Don’t Have to Wait, It’s Ready
Access to Nutritional
Information
Can Easily Reorder My
Favorite/Customized meal
Can Prepay with
a Credit Card
Easy to Order
Order Accuracy
Don’t Have to
Talk to Anyone
Free Wifi Reserved Parking
for Online ordering
Text Notifications
for Reservations
Digital
Menu Boards
Charging
Stations
Ordering From a
Digital Device
at Your Table
Scanned a
QR Code in
a Restaurant
Follow a
Restaurant on
Social Media
Share Their
Experience on
Social Media
Strongly
Agree
Somewhat
Agree
Neither Somewhat
Disagree
Strongly
Disagree
Food Topics People
Search For Online
18%
71% 68%68%
56%61% 54% 34%
DIGITAL AMENITIES
THAT ARE
APPEALING
TO CONSUMERS.
Digital Coupons
or Offers
59% 51% 50% 45%
38%39%43%
37%
of parents
ordered
online in the
past year
of Millennials ordered
online in the past year35%
45%
of consumers
will order online
next year
26%
of consumers
ordered online
in the past year
Digital Ordering
Kiosks
34%
14%14% 6%
NEARLY HALF OF
AMERICAN CONSUMERS
EMBRACE TECHNOLOGY
TO HELP WITH
FOOD DECISIONS.
HOW DIGITAL IS INFLUENCING
CONSUMER DINING DECISIONS
Online Food Ordering
Benefits of Ordering Food Online
Infographic created by:
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All data sourced from “Feeding a Digital World,” Sullivan Higdon & Sink FoodThink,
2014. The study was built on research from nearly 2,004 U.S. Consumers.
BEFORE
DINING OUT
DURING
THEIR MEAL
AFTER
DINING OUT