SIGMA Marketing ChannelSMART is the tool you need to bridge the gap in marketing for the financial, banking and credit vertical markets. Whether you struggle with credit card acquisition, customer retention, mortgage programs, and more - SIGMA's ChannelSMART can help.

1. ChannelSMARTSMMultichannel Messaging Hub + Technology + Strategy Analytics March 2010 Making it work.

2. SIGMA Marketing Group, LLC 9/16/2010 Page 2 + Technology + Strategy Analytics Making it work. Making it work — to engage your customers and prospects. Confidential © SIGMA Marketing Group 2010

3. Multi-Channel Marketing Requires Complexity & Costs 3 Customer/Prospect Customer/Prospect email call center RSS WEB SMS print print email WEB call center SMS RSS Fulfillment House ChannelSMARTTM TM Firms Print Vendor Mobile Delivery Vendor Email Service Provider Creative Agency Website Team Account Team Specialized Client Teams/ Account Teams ChannelSMART Delivers One Process – One System Hundreds of Processes, Dozens of Relationships

4. SIGMA’s ChannelSMARTTM Features A powerful, Web-based messaging hub for campaign creation, execution and measurement Increased marketing productivity with multichannel messaging through a single tool Consistent and consolidated tracking of your campaigns across all channels SIGMA’s team of campaign-management experts to support your team from end to end 25 years of data-management experience to help you clean, consolidate and improve your data for maximum marketing results. Market Miner Analytics to deliver true multi-segment messaging and improve your marketing results by 3-4X 4

5. What Is the Output from ChannelSMARTSM… Print on Demand(POD) Data output though an integrated Pageflex engine creates postscript files or PDFs to drive personalized POD Call Center, Fulfillment, Print An output file that provides the data and instructions required to drive a VoiceXML process, or populate a fulfillment order Email The fully-formed and valid SMTP message that is transmitted server-to-server for delivery to a recipient’s inbox RSS The content item published as XML to an individually unique RSS feed hosted by the Channel*SMART platform Web (Microsites & PURLs) Dynamic generation of personalized URL and web landing page for the purposes of capturing response activity Mobile (SMS) Personalized mobile messages delivered to a gateway which delivers the message to a mobile phone Share to Mobile Embedded links to popular mobile sites encourage sharing and are tracked with the other touchpoints 9/16/2010 5 Confidential © SIGMA Marketing Group 2010 5

6. Highly Graphical Dashboards & Reporting Multichannel responses consolidated to single reports Campaign summary reporting to Dashboard format Ability to share reports with those that do not have access to the system 6

7. ChannelSMARTSM Benefits Summary Simplicity: a single portal for all channels, plus SIGMA’s support to make campaign management easier. Multichannel management: consistent and relevant messaging to your customer segments. Automated processes: save time and resources. Build campaigns once, use them over and over. Reporting:consolidated from all channels to one location, to help you track your ROI. Targeting:data cleansing and integration plus expert analytics for the best results. 7 9/16/2010 7 Confidential © SIGMA Marketing Group 2010

8. CONTACT US TODAY SIGMA Marketing Group ONE Cambridge Place 1850 Winton Rd South Rochester, NY 14618 Toll Free: 888-277-9837 Email: SIGMAinfo@sigmamarketing.com On the web: www.sigmamarketing.com Our Marketing Analytics Blog: www.fifthgearanalytics.com 9/16/2010 8 Confidential © SIGMA Marketing Group 2010