Guy St. Clair and Barrie Levy propose a new approach called "knowledge services" for managing organizations in the 21st century. Knowledge services converges information management, knowledge management, and strategic learning into a single operational function to ensure the highest levels of knowledge sharing. The knowledge strategist is responsible for defining the knowledge culture and leading the organization as a knowledge culture. Critical success factors for knowledge services include conducting a knowledge audit to evaluate how well knowledge is shared, leading change instead of managing it, and facilitating collaboration across the organization.