2. DHL COMPANY OVERVIEW DHL is the global market leader in international express, overland transport and air freight It is also the world’s NO 1 in ocean freight and contract logistics DHL’s international network link almost 220 countries and territories worldwide Around 28,500 employees are dedicated to providing fast and reliable services that exceed customer’s expectations in 120,000 destinations in all continents.
3. mission statements To be the first choice world wide Enhances the business of their customers by offering highest quality express and logistics solutions Attracts, develops and retains exceptional people by creating a truly global working environment Responsible corporate citizen in all countries in which they operate, taking into account the social and environmental needs of the employees, local communities and the public.
4. Vision statement Vision “Customers trust DHL as the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share.”
5. Strategic management of DHL DHL corporate strategies: 6 interconnected components To intensify customer focus To delivery consistent service excellence To extend capabilities (creating local strength and driving practical innovation) To attract, develop and retain talent To relentlessly drive efficiency To be proactive in social
6. SWOT ANALYSIS STRENGTHS Strong brand image Globalism eServices and technology OPPORTUNIES Expansion globally Increase in the number of manufactured goods WEAKNESS High prices Weak Visibility THREATS Restrictions Fuel prices can go up
7. Competitive advantages Service as a competitive advantages ‘Competition. Great for you. Bad for them’ Faster, better, more attractive reputation for international air delivery (the first to bring air express to the Eastern Bloc countries)
8. Competitive advantages Target customers in the US is today at 60 percent, according to BtoBOnline.com DHL that won “the Great Package Race” of 2007. The “race” was held on April 13, 2007 and the companies were not aware they were competing. According to the Institute, DHL was able to deliver three out of the five packages successfully (including the package to country Apia). FedEx and UPS each successfully delivered one of the five packages.
9. Internal capabilities International supply chain consultancy and solution design Control tower services, managing the operation and providing supply chain visibility Origin management including consolidation, vendor management and value added services Freight management across all modes: Road, sea, air, rail, sea air and carrier neutral Destination management: De-consolidation, port to destination center, and destination center by-pass services.
10. INTERNAL CAPABILITIES Getting Materials to Production Lines on Time Getting the right quantity of parts delivered at the right time is key to your success. DHL provides the preparation, organization, and oversight you need to manage your inbound activities and respond quickly to fluctuating supply and demand
11. External relationship British Airways World Cargo joins DHL Strategic Air Cargo Security Partnership DHL and China Development Institute to develop innovative logistics solutions for China DHL trials world's first in hybrid technology for trucks in distribution
15. Recommendations Decrease their price by cutting costs and increase their market share Create some promotion in Malaysia like making discounts in the bigger orders Enhance the Smart Truck project to decrease the threat of fuel price can go up
