5 Ways to Use Text Giving this Year End (Webinar)
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Are you ready for the giving season? Donations on mobile are up 205%, and your donors want options on how to support you. 90% of the population has the ability to send and receive text messages, and most are read within 3 seconds of receiving – making text messages the most convenient way of connecting with your donors. Make sure you’re prepared for the year-end giving season with a multi-channel approach including Text Giving. This presentation by Jordan Stewart of iDonate will help you learn how.
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5 Ways to Use Text Giving this Year End (Webinar)
- 1. #sm4np Powering Social Change through Social Media
- 2. #sm4np @ritusharma1 www.sm4np.org/blog Educational Programs We build digital media capacity through our educational programs in thirteen cities in three countries. Our programs include: • One-day Conferences • Leadership Salons • Free Webinars (1st and 3rd Wednesdays) • Tweetchats (2nd and 4th Fridays)
- 3. #sm4np @ritusharma1 www.sm4np.org/blog Consulting Solutions Monthly Content Creation and Curation Community Building and Management Event Marketing Strategy & Event Storming Social Fundraising Campaigns Measurement We craft newsletters, blogposts, tweets, posts, graphics We grow the size of your digital community We help promote and capture the event with live-tweeting, blogging, and visual content We provide a simple strategy and associated collateral We set you up with an analytics dashboard
- 4. @iDonate #SM4NP 5 Ways to Use Text Giving This Year-End
- 5. @iDonate #SM4NP As VP of Sales at iDonate, Jordan Stewart leads a high energy sales organization looking to change the world for the better. @iDonate #SM4NP Jordan Stewart VP of Sales iDonate Jstewart@iDonate.com @Jordan_iDonate
- 6. @iDonate #SM4NP Agenda • Text giving statistics • Carrier vs. Non-Carrier • 5 ways to leverage text giving this year-end • Q&A
- 7. @iDonate #SM4NP Text Giving Stats • 64% of Americans own a smartphone • 90% of Americans can send and receive texts • 90% of texts are read within 3 seconds • The percentage of donations made from mobile devices in the last year has grown 205% • Texting is the most widely-used feature or app on a smartphone
- 8. @iDonate #SM4NP Text Giving Overview 2 Fundamental Types • Carrier Based Text Giving • Non-Carrier Based Text Giving
- 9. @iDonate #SM4NP Up to 120 days Carrier Based Text Giving • $10 maximum • Donation is billed to donors phone bill • Donor data is often not captured • One time gifts only • No ability to schedule recurring gifts • Extremely high fees for system ($500/month+ in some cases) • Extremely high fees for donations (up to 50%) • Up to 120 days for charity to receive funds • Minimum one year contracts with “Campaign set up fees” Donor Texts gift Donor Pays phone bill Carrier passes donation to MASP MASP passes gift to Charity MASP: Mobile Application Service Providers charge fees of $.45 - $.70 per gift Source: Charitywatch.org
- 10. @iDonate #SM4NP Carrier Based Text Giving Example • January 2010 Haiti earthquake, as individual donors contributed an estimated $43 million to the assistance and reconstruction efforts using the text messaging feature on their cell phones
- 11. @iDonate #SM4NP Donor texts gift Charity receives funds Merchant processor process donation Non-Carrier Based TEXT • NO maximum • Recurring gift capability • All donor data captured and passed on to customer • Low monthly fees • Zero transaction fees • Funds passed to charity within 3 days • No set up fees 3 days
- 12. @iDonate #SM4NP Average Non-Carrier Based text gift $80 - $120! Text Giving Stats
- 13. @iDonate #SM4NP Text Giving Great way to engage with your donors Gives your donors options to give the way they want Easy Way to Reach donors on-the-go Be where your donors are, whether they’re on a desktop or on-the-move Easily allow for recurring donations Capture gifts easily and securly through text
- 14. @iDonate #SM4NP 5 Ways to Use TEXT GIVING This Year-End
- 15. @iDonate #SM4NP Year- End Events and Marketing
- 16. @iDonate #SM4NP The Difference Between For-Profit and Non-Profit
- 17. @iDonate #SM4NP Status Quo Interest Involvement Investment Interrupter Moment of Decision No Yes Conversion Horizon Emotional Climax Abandonment Engagement Point Sparkline of a Donation
- 18. @iDonate #SM4NP How Are You Capturing Gifts in the Moment?
- 21. @iDonate #SM4NP Hurry home to make your gift!
- 23. @iDonate #SM4NP Status Quo Interest Involvement Investment Interrupter Moment of Decision No Yes Conversion Horizon Emotional Climax Abandonment Engagement Point Sparkline of a Donation
- 24. @iDonate #SM4NP #1 In-event with real-time Goal Meter
- 25. @iDonate #SM4NP In-event with real-time Goal Meter Partners In Action
- 26. @iDonate #SM4NP #2 Add Text to Direct Mail
- 27. @iDonate #SM4NP #2 Add Text to Direct Mail
- 28. @iDonate #SM4NP #2 Add Text to Direct Mail
- 29. @iDonate #SM4NP #3 Marketing Text Through Social
- 30. @iDonate #SM4NP #3 Marketing Text Through Social
- 31. @iDonate #SM4NP #4 Cell Phone Number/Donor Aquisition
- 32. @iDonate #SM4NP Your Donors Are Mobile 60% of All web traffic is on a mobile device!
- 33. @iDonate #SM4NP #5 Add Text to Digital Ads with SMS Linking - Drive Digital Users to SMS App
- 34. @iDonate #SM4NP Key Takeaways • Mobile gifts are up 205% in the last year • Text to give is a great way to engage donors on the go • Allows people to quickly and easily give the way they want • Carrier based vs. Non-Carrier Based Why Text to Give?
- 35. @iDonate #SM4NP Key Takeaways • At events: leverage text and live goal meters to capture gifts immediately when your donors are inspired • Add text to your direct mail for an easy way to give • Market your text option through social channels • Use texting as a way to capture new donors and new data • Try SMS linking on mobile to drive donors to their text app with one click 5 Ways to supercharge year-end with Text
- 36. @iDonate #SM4NP Nobody Know More, Does More or Cares More About Growing Donations iDonate.com/schedule
Editor's Notes
- BUILDING BLOCKS Monthly Content Creation and Curation - In organizations that have a limited (or time-deficient) staff and budget, content creation often becomes an afterthought. We’re your dedicated content writers, publishing and curating consistently to keep up engagement. This takes many different forms, such as crafting newsletters, blogposts, tweets, posts, graphics, etc. Community Building and Management - We grow the size of your digital community with relevant followers, engaging with top influencers, segregating top industry influencers and cultivating relationships through a targeted multi-channel approach. Event Marketing Strategy & Event Storming - We currently produce conferences and leadership salons in 13 cities in three countries to sold out audiences, all from our SF Bay Area offices. For your events, we provide a comprehensive social media marketing strategy around event promotion leading up to, during, and after an event. Depending on the scope of our support, we include livetweeting, blogging, photojournalism, capturing instagram and YouTube content for luncheons, and donor events. We generate high quality content to be used throughout the year to further engage your community long after the event is done. Social Fundraising Campaigns - Want to participate in local giving days like SFGives or GivingTuesday? We provide a simple strategy and associated collateral to execute on the strategy in addition to staffing support on the day of the campaign to amplify the message and engage with supporters to rally them to your cause. Tweetchats - Tweetchats are a great way to build online community and maintain visibility in the digital sphere. We help design, launch and manage tweetchats so you can simply show up and engage on your Twitter party and leave the rest to us!
- I’d like to start by asking a question. What if………. Is that even possible? The answer is Yes. As we go through this presentation we’re going to show you new ways to raise funds – It’s important to note, that we’re not asking you to be do the work. We’re only asking you to tell your donors about this.
- http://socialmedia4nonprofits.org/five-ways-to-use-text-giving-this-year-end Twitter logo @iDonate Live tweet with #SM4NP
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- ADD to the big screen “TEXT 52014 to Support”
- ADD to the big screen “TEXT 52014 to Support”
- Remove the $10
- Remove the $10
- Remove the $10
- Less and less of your supporters carry cash or checks in their wallets, making giving at events challenging. With text giving, you can receive donations when your supporters are ready to give – right in the palm of their hands.
- Seamlessly integrated into your website Studies show that donors are 6x more likely to give when they're not sent to a third-party donor site as many donation forms require. That's why iDonate seamlessly embeds our solutions right on your website, with your brand's look and voice. Your donors will be confident their dollars are going solely to a cause they hold dear - your cause. "Based on our extensive research and testing of hundreds of different donation pages, we have concluded that friction in the donation process is the number one killer of online donations. By creating an embedded giving system that "honors your domain," iDonate has virtually taken this threat off of the table.” - Tim Kachuriak Founder, NextAfter