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Crowdfunding for Impact

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Alisa Cordesius, Cause Manager, Indiegogo
Twitter Handle: @GogoAlisa

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Crowdfunding for Impact

  1. 1. Crowdfunding for Impact Alisa Cordesius Cause Manager @indiegogo | @gogoalisa
  2. 2. The collective effort of individuals who network and pool their money, usually via the internet, to support efforts initiated by other people or organizations.
  3. 3. What makes a successful campaign?
  4. 4. What makes a successful campaign? • Attainable Goal • Compelling Pitch • Unique Perks • Proactive Communication
  5. 5. GOAL
  6. 6. Higher Goal More Money
  7. 7. PITCH
  8. 8. Pitch Text • Plan your pitch real estate • Show your project or product • Provide infographics / stats • The more you tell, the more you sell
  9. 9. Pitch Video • Raise almost 4x more • Answer the who, what when, where, why, and how • Keep it under 3 minutes • Include a strong call to action • Express gratitude
  10. 10. PERKS
  11. 11. Why do people contribute? • Person • Passion • Participation • Perks
  12. 12. What Are Perks? Unit of impact Physical object Experience Digital good Anything you can (legally) imagine
  13. 13. Create Unique Perks • Campaigns with perks raise 143% more money • 70% of successful campaigns offer 5–8 perks • Create demand with limited quantities • $25 perk is the most popular! • Keep fulfillment in mind 17 35 | Indiegogo |
  14. 14. PROMOTION
  15. 15. Utilizing Updates Basics • Sent all funders and “favorites” • Recommend sending 1–2 a week • Treat it like a blog • Engage your community What To Talk About • Perk promotion • Milestones • Media coverage • Organizational developments • New/unique content • Make funders feel special, part of an exclusive community 19
  16. 16. Update, Update, Update Campaigns with updates raise 286% on average more than campaigns with no updates. 2000% 1800% 1600% 1400% 1200% 1000% 800% 600% 400% 200% 0% % RAISED WITH UPDATES 1 to 5 6 to 10 11 to 20 More than 20 20
  17. 17. 39
  18. 18. • Start planning for #GivingTuesday 2014 NOW • Know your messages and audience! • Use ALL means of communication to spread the word about your #GivingTuesday plans • Use #hashtags and images! • Variations on a theme
  19. 19. Why Crowdfund? Amplify existing donors Demonstrate interest Spread a message Engage your Community
  20. 20. Changing philanthropy, for good.
  21. 21. Thank you. Together do anything. © Copyright Indiegogo. All rights reserved. Confidential & proprietary. Alisa Cordesius Cause Manager for Social Innovation @indiegogo | @gogoalisa

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