Beth Kanter, Co-Author, The Networked Nonprofit Twitter Handle: @kanter “Content curation” is the organizing, filtering, and presentation of information on the Web, and then sharing cherry picked pieces of content with your network. Content curation with tools like Pinterest, Scoop.it, and Storify can help establish your nonprofit as a thought leader, support your marketing efforts, and build staff expertise. This session will cover the practice, tips, and tools of content curation and will feature a guest Skype appearance from Robin Good, a recognized expert in the space.

1. Robin Good
What Can
Nonprofits
Learn from the
Best Content
Curator on the
Planet?
Beth Kanter, Beth’s Blog and Co-Author – Networked Nonprofit
Robin Good via SKYPE Photo by Kevharb

2. Content curation is the organizing, filtering and
“making sense of” information on the web and
sharing the very best with your network.

3. The Content Curator is a Sommelier . . .

6. The exabyte is a unit of information or computer storage equal to
one quintillion bytes

7. 800 million users on Facebook
Average user creates 90 pieces of content each month
Flickr photo by dkalo

9. And there are some benefits for
your nonprofit too!

12. The Base of your Integrated Content Strategy!
Tweets,
Facebook
Blog, Web Site,
Email Newsletter,
YouTube, Photos,
Webinars,
E-books
Coordination
Creativity
Curation

13. Extended Shelf Life for Social Content

14. Content Curation: The Practice
SEEK SENSE SHARE
Framework: Harold Jarche
Networked Learning Is Working Smarter

15. Seek
• Define objective, audience, and topics
• Organize sources
• Use discovery tools
• Scan more than you capture
• Don’t share unless it adds great value
• Discipline

16. Sense
• Product: Blog
post, report, memo, prese
ntation
• Annotate, Archive, Apply
• Add values to your
nonprofit

17. Share
• Feed your network a
steady diet of good stuff
• Comment on other
people’s stuff
• Collaborative sense-
making

18. Content Curation in the Nonprofit World

19. Tweets links related to organization’s mission
and work as a bipartisan advocacy organization
dedicated to making children and families a
priority in federal policy and budget decisions.

20. SEEK SENSE SHARE
Identified key blogs and Summarizes article in a Engages with aligned
Twitter users in each issue tweet partners
area
Writes for Huffington Post Tweets best of best
Scans and reads every
morning and picks out best

28. What can nonprofits learn
from the best curator on the
planet? Robin Good
http://masternewmedia.org

30. Thank you
Beth’s Blog: http://www.bethkanter.org
Twitter: @kanter
Facebook: http://www.facebook.com/beth.kanter
Content Curation for Nonprofits: http://bit.ly/beth-curation