SlideShare a Scribd company logo
1 of 9
Digital Storytelling
for Impact
JUNE 2015
Social Media for Nonprofits
What We’ll Cover
Key Takeaways from Research with Storytelling & Digital Experts
Introduction to Hatch for Good
Discussion of Storytelling for Impact
Join the Discussion: #SM4NP
TECHNOLOGY
Storytelling Research
MEDIA ENTERTAINMENT
ACADEMIA BRANDING SOCIAL IMPACT ORGANIZATIONS
GOVERNMENT
Strategy Capacity Content Platforms Evaluation
Five Pillars of
Digital Storytelling
So We Created…
Social Impact Story Map
QUESTIONS?
8
THIS PRESENTATION, THE METHODOLOGIES AND SAMPLES CONTAINED HEREIN ARE THE INTELLECTUAL PROPERTY OF HATTAWAY COMMUNICATIONS, INC. COPYRIGHT © 2013 ALL RIGHTS
RESERVED.
QUESTIONS?
RJ Bee
Senior Vice President
9

More Related Content

What's hot

Gravity Thinking SXSW Overview
Gravity Thinking SXSW OverviewGravity Thinking SXSW Overview
Gravity Thinking SXSW Overview
Gravity Thinking
 
European Communication Monitor 2017
European Communication Monitor 2017European Communication Monitor 2017
European Communication Monitor 2017
Communication Monitor
 

What's hot (20)

Meetings Millenials Love: 4 secrets
Meetings Millenials Love: 4 secretsMeetings Millenials Love: 4 secrets
Meetings Millenials Love: 4 secrets
 
People's Insights Volume 1, Issue 44: Nike FuelBand
People's Insights Volume 1, Issue 44: Nike FuelBandPeople's Insights Volume 1, Issue 44: Nike FuelBand
People's Insights Volume 1, Issue 44: Nike FuelBand
 
30 Experts Predict The Event Trends That Will Shape Your 2015
30 Experts Predict The Event Trends That Will Shape Your 201530 Experts Predict The Event Trends That Will Shape Your 2015
30 Experts Predict The Event Trends That Will Shape Your 2015
 
Gingras
GingrasGingras
Gingras
 
30 Experts Predict The Event Trends That Will Shape Your 2015
30 Experts Predict The Event Trends That Will Shape Your 201530 Experts Predict The Event Trends That Will Shape Your 2015
30 Experts Predict The Event Trends That Will Shape Your 2015
 
Wp pr rising(2)
Wp pr rising(2)Wp pr rising(2)
Wp pr rising(2)
 
Gravity Thinking SXSW Overview
Gravity Thinking SXSW OverviewGravity Thinking SXSW Overview
Gravity Thinking SXSW Overview
 
The Big Thaw
The Big ThawThe Big Thaw
The Big Thaw
 
Dissertation topics for media and public relations students
Dissertation topics for media and public relations studentsDissertation topics for media and public relations students
Dissertation topics for media and public relations students
 
Community Management Playbook
Community Management PlaybookCommunity Management Playbook
Community Management Playbook
 
Digital Marketing And Events 2.0 Draft Ver6
Digital Marketing And Events 2.0 Draft Ver6Digital Marketing And Events 2.0 Draft Ver6
Digital Marketing And Events 2.0 Draft Ver6
 
Wp ir rising
Wp ir risingWp ir rising
Wp ir rising
 
PR 2020 The Dawn of the Augmented Influence
PR 2020 The Dawn of the Augmented InfluencePR 2020 The Dawn of the Augmented Influence
PR 2020 The Dawn of the Augmented Influence
 
European Communication Monitor 2017
European Communication Monitor 2017European Communication Monitor 2017
European Communication Monitor 2017
 
Narrative Design Canvas
Narrative Design CanvasNarrative Design Canvas
Narrative Design Canvas
 
People's Insights Quarterly Magazine Issue 3
People's Insights Quarterly Magazine Issue 3People's Insights Quarterly Magazine Issue 3
People's Insights Quarterly Magazine Issue 3
 
Optimising Digital Collaboration From the Inside Out
Optimising Digital Collaboration From the Inside OutOptimising Digital Collaboration From the Inside Out
Optimising Digital Collaboration From the Inside Out
 
170421 tmg intro_3-panel_coh_cul_tourism_11x17_v04
170421 tmg intro_3-panel_coh_cul_tourism_11x17_v04170421 tmg intro_3-panel_coh_cul_tourism_11x17_v04
170421 tmg intro_3-panel_coh_cul_tourism_11x17_v04
 
Government 2.0: Whats Your Strategy For Public Engagement?
Government 2.0: Whats Your Strategy For Public Engagement?Government 2.0: Whats Your Strategy For Public Engagement?
Government 2.0: Whats Your Strategy For Public Engagement?
 
Third sector fundraising 2020 slides rhodri davies
Third sector fundraising 2020 slides  rhodri daviesThird sector fundraising 2020 slides  rhodri davies
Third sector fundraising 2020 slides rhodri davies
 

More from Social Media for Nonprofits

More from Social Media for Nonprofits (20)

It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingIt's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
 
Community-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of CommunityCommunity-Driven Programming: Creating a Culture of Community
Community-Driven Programming: Creating a Culture of Community
 
SMS for Success
SMS for SuccessSMS for Success
SMS for Success
 
Fundraising in 2016: A Millennial’s Voice
Fundraising in 2016: A Millennial’s VoiceFundraising in 2016: A Millennial’s Voice
Fundraising in 2016: A Millennial’s Voice
 
Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!Breaking Through: Get Parents and Other Busy People To Take Action!
Breaking Through: Get Parents and Other Busy People To Take Action!
 
The Power of Social Proof
The Power of Social ProofThe Power of Social Proof
The Power of Social Proof
 
5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And Mobilization5 Paths To Success With Mobile For Fundraising And Mobilization
5 Paths To Success With Mobile For Fundraising And Mobilization
 
Fundraise with the King of Content: Video!
Fundraise with the King of Content: Video!Fundraise with the King of Content: Video!
Fundraise with the King of Content: Video!
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged Group
 
5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love
 
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy
 
Developing Online Engagement Campaigns
Developing Online Engagement CampaignsDeveloping Online Engagement Campaigns
Developing Online Engagement Campaigns
 
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesdayThe Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
The Dog Ate My Grant Application! Crowdfunding for #GivingTuesday
 
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature ConservancyGet Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
Get Mobile or Get Stuck! A Mobile Adoption Roadmap from the Nature Conservancy
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact Webinar
 
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
Increasing Your Impact Through Social Media Collaboration with Peer Organizat...
 
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your MessagesWWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
WWFD – What Would Facebook Do: Using Facebook Ads to Test Your Messages
 
Hollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit CrowdfundingHollywood Storytelling for Nonprofit Crowdfunding
Hollywood Storytelling for Nonprofit Crowdfunding
 
Leverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media EngagementLeverage Your Influencers to Drive Social Media Engagement
Leverage Your Influencers to Drive Social Media Engagement
 

Recently uploaded

+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
Health
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
eliklein8
 

Recently uploaded (20)

Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpoint
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
 
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
 
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot ModelInternational Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
International Airport Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan -  Social Media. The Sparks FoundationMarketing Plan -  Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundation
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for site
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the site
 
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedKarol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for site
 
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfFinance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdf
 

Digital Storytelling for Impact

Editor's Notes

  1. So we started this project because Rockefeller wanted to elevate the practice of digital storytelling. So we executed over 100 interviews and roundtable discussions with experts in (read groups)
  2. We found that a great deal of work has been done to capture best practices and create how-to guides for telling stories, and for using existing technological tools. However, we identified consistent gaps in how organizations create, promote and sustain storytelling cultures. First, we found out that there are “supply-side” issues in digital storytelling: a need for comprehensive strategic and tactical guidance on how to tell, store, share and curate compelling and motivating stories on a consistent basis. Secondly, there are also “demand-side” issues in digital storytelling: a need for incentives and requirements that foundations, businesses and the nonprofit community could embrace to ensure that social impact organizations are truly becoming storytelling organizations.
  3. Through the research, we found that a great deal of work has been done to capture best practices and create how to guides for telling stories. However, we identified 5 major needs (PILLARS) for creating, promoting and sustaining storytelling organizations, which we build the platform on. 1. The first one is Strategy We found out that social impact organizations often dive into storytelling without articulating clear goals, understanding the interests and motivations of target audiences, or setting measurable objectives. Q: WHO HERE IDENTIFIES THEIR ORGANIZATION WITH THIS? 2. Second one is CAPACITY In effective storytelling organizations, everyone understands why stories are important to share and what makes a compelling, strategic story. In addition, senior managers need to understand the importance of dedicating time, talent and resources strategic storytelling. However, few organizations have skilled storytellers on staff or the resources to hire consultants to create content for storytelling. Q: WHO IS STRUGGLING WITH CAPACITY FOR STORYTELLING? Third one is CONTENT In today’s competitive media environment, only the most compelling content gets noticed and shared. Stories for social impact must show people as active agents of change, who play a central role in creating solutions to the problems they face. And we’ll show you what this means in few minutes by showing you a vide of an organization that does this well. Q: WHO HAS TROUBLE GETTING THE RIGHT CONTENT? Forth one is PLATFORM With the large number of tools and platforms in existence, social impact organizations struggle to understand which to use in order to most effectively engage the right audiences. And there’s no one-size-fits-all solution. Social impact organizations need guidance on best practices for using common platforms for storytelling—and access to data that can help them target the right audiences. Q: WHO NEEDS GUIDANCE ON USING SOCIAL MEDIA PLATFORMS FOR STORYTELLING? The last, fifth one, is Evaluation Organizations that evaluate accurately the impact of their storytelling can learn what’s working and strengthen their storytelling. People charged with evaluating the impact of strategic storytelling need guidance on how to set metrics for digital storytelling. They also need training on already available tools, such as Google Analytics, Facebook Insights and metrics available on YouTube. Q: WHO NEEDS MORE TOOLS FOR EVALUATING THEIR STORYTELLING EFFORTS?