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Hollywood Storytelling for Nonprofit Crowdfunding

You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, Rob Wu, CEO of CauseVox, walked through three storylines that you can use for nonprofit fundraising, and to help you understand how to repurpose storylines for your nonprofit at #SM4NP Silicon Valley.

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Hollywood Storytelling for Nonprofit Crowdfunding

  1. 1. #SM4NP Hollywood Storytelling for Nonprofit Crowdfunding Rob WU, CEO OF CAUSEVOX Twitter: @robjwu
  2. 2. #SM4NP ROB WU CHIEF EXECUTIVE OFFICER
  3. 3. #SM4NP CAUSEVOX IS CROWDFUNDING FOR SOCIAL CAUSES
  4. 4. #SM4NP WE HELP GOOD THIN GS Photo from World Bicycle Relief in Sri Lanka
  5. 5. @robjwu / @causevox Why does storytelling matter?
  6. 6. #SM4NP NEUROS CIENCE
  7. 7. #SM4NP Ubiquitos SOCIAL WEB
  8. 8. #SM4NP DONATIO NS
  9. 9. #SM4NP THE CHALLENGE
  10. 10. @robjwu / @causevox “I’m in the arts; it’s not as sexy as digging wells in Africa”–You
  11. 11. @robjwu / @causevox –You “I don’t know how to tell a good story”
  12. 12. @robjwu / @causevox “I have a mission statement – isn’t that my story?” –You
  13. 13. #SM4NP “The stories we tell literally make the world. If you want to change the world, you need to change your story.”
  14. 14. #SM4NP THREE HOLLYWOOD INSPIRED STORYLINES FOR YOUR NONPROFIT FUNDRAISING CLASSIC STORYLINES
  15. 15. #SM4NP STORYLINE FRAMEWORK
  16. 16. #SM4NP PROTAGONI ST STORYLINE FRAMEWORK
  17. 17. #SM4NP PROTAGONI ST STORYLINE FRAMEWORK ANTAGONIS T
  18. 18. #SM4NP PROTAGONI ST STORYLINE FRAMEWORK CALL TO ACTION ANTAGONIS T
  19. 19. #SM4NP OVERCOMING THE MONSTER
  20. 20. @robjwu / @causevox Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home and community.
  21. 21. #SM4NP
  22. 22. #SM4NP VIDEO FOR AVENGERS
  23. 23. #SM4NP PROTAGONI ST STORYLINE CONCEPT CALL TO ACTION ANTAGONIS T
  24. 24. #SM4NP Good Guys STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  25. 25. #SM4NP Good Guys STORYLINE CONCEPT LOKI & CHITAURI PROTAGONI ST CALL TO ACTION ANTAGONIS T
  26. 26. #SM4NP Good Guys STORYLINE CONCEPT DEFEAT LOKI & CHITAURI PROTAGONI ST CALL TO ACTION ANTAGONIS T
  27. 27. #SM4NP ORLEAN S PUBLIC DEFEND ERS RAISES $24,000+
  28. 28. #SM4NP VIDEO FOR OPD
  29. 29. #SM4NP STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  30. 30. #SM4NP ORLEANS PUBLIC DEFENDERS STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  31. 31. #SM4NP ORLEANS PUBLIC DEFENDERS STORYLINE CONCEPT LEGAL SYSTEM PROTAGONI ST CALL TO ACTION ANTAGONIS T
  32. 32. #SM4NP ORLEANS PUBLIC DEFENDERS STORYLINE CONCEPT FIGHT INJUSTICE LEGAL SYSTEM PROTAGONI ST CALL TO ACTION ANTAGONIS T
  33. 33. #SM4NP IDEAS IN ACTION
  34. 34. #SM4NP RAGS TO RICHES / REBIRTH
  35. 35. @robjwu / @causevox Protagonist starts out as poor and downtrodden, but rises in the world through wealth, status, love, and more. May include momentary loss of it all and grows up because of it.
  36. 36. #SM4NP
  37. 37. #SM4NP VIDEO FOR PURSUIT OF HAPPYNESS
  38. 38. #SM4NP STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  39. 39. #SM4NP CHRIS GARDNER STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  40. 40. #SM4NP CHRIS GARDNER STORYLINE CONCEPT LIFE’s CRAPPY CARDSPROTAGONI ST CALL TO ACTION ANTAGONIS T
  41. 41. #SM4NP CHRIS GARDNER STORYLINE CONCEPT GET THE JOB LIFE’s CRAPPY CARDSPROTAGONI ST CALL TO ACTION ANTAGONIS T
  42. 42. #SM4NP PROJEC T RENEWA L RAISES $73,000
  43. 43. #SM4NP VIDEO FOR PROJECT RENEWAL
  44. 44. #SM4NP STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  45. 45. #SM4NP HARRY STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  46. 46. #SM4NP HARRY STORYLINE CONCEPT POVERTY PROTAGONI ST CALL TO ACTION ANTAGONIS T
  47. 47. #SM4NP HARRY STORYLINE CONCEPT OVERCOME POVERTY PROTAGONI ST CALL TO ACTION ANTAGONIS T
  48. 48. #SM4NP IDEAS IN ACTION
  49. 49. #SM4NP THE QUEST
  50. 50. @robjwu / @causevox Protagonist and companions set out to acquire an important object or reach a destination, encountering perils and obstacles along the way.
  51. 51. #SM4NP
  52. 52. #SM4NP VIDEO FOR WIZARD OF OZ
  53. 53. #SM4NP STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  54. 54. #SM4NP DOROTHY + FRIENDS STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  55. 55. #SM4NP DOROTHY + FRIENDS STORYLINE CONCEPT EVIL WITCH PROTAGONI ST CALL TO ACTION ANTAGONIS T
  56. 56. #SM4NP DOROTHY + FRIENDS STORYLINE CONCEPT GO HOME EVIL WITCH PROTAGONI ST CALL TO ACTION ANTAGONIS T
  57. 57. #SM4NP THE GAUNTL ET RAISES $90,000
  58. 58. #SM4NP VIDEO OF THE GAUNTLET
  59. 59. #SM4NP STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  60. 60. #SM4NP YOU STORYLINE CONCEPT PROTAGONI ST CALL TO ACTION ANTAGONIS T
  61. 61. #SM4NP YOU STORYLINE CONCEPT POVERTY PROTAGONI ST CALL TO ACTION ANTAGONIS T
  62. 62. #SM4NP YOU STORYLINE CONCEPT PLAY GAMES POVERTY PROTAGONI ST CALL TO ACTION ANTAGONIS T
  63. 63. #SM4NP IDEAS IN ACTION
  64. 64. #SM4NP Once upon a time, there was ____________. Every day, _____________. Then one day, __________. Because of that, _________. Because of that, __________. Until finally, ________________. THE PIXAR FRAMEWORK
  65. 65. #SM4NP Once upon a time, there was ____________. Every day, _____________. Then one day, __________. Because of that, _________. Because of that, __________. Until finally, ________________. THE PIXAR FRAMEWORK
  66. 66. #SM4NP FREE EBOOK ON STORYTELLING http://causevox.com/resources/learning -center
  67. 67. #SM4NP “I truly believe that people are looking for stories that really mean something–stories that are redemptive, inspiring, and bigger than an individual.” -Scott Harrison
  68. 68. #SM4NP ROB@causevox.com Facebook/causevo x twıtter/causevox CONTA CT US Photo from Well Aware World

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