Leveraging Video to Turbocharge Your Fundraising
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Bridgett Colling, Director of Content Marketing, See3 Communications Twitter Handle: @BridgettColling Video is a powerful medium of communication. It can convey a thousand words, emotions and impact in under a minute, which, written word can take pages to communicate. This presentation goes over the best practices of incorporation video in your overall messaging and specifically fundraising with the year-end fundraising upon us.
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Leveraging Video to Turbocharge Your Fundraising
- 1. Leveraging Video to Turbocharge Your Fundraising #SM4NP | @BridgettColling | @See3 #SM4NP Chicago | October 2014
- 2. BRIDGETT COLLING Director of Content Marketing, See3 #SM4NP Chicago | October 2014 Get in touch: bcolling@see3.com @bridgettcolling
- 3. See3 works with nonprofits and social causes, activating people to change the world. We develop strategies and create media to deliver on goals like fundraising, advocacy, awareness, recruitment and more. Our clients include: #SM4NP Chicago | October 2014
- 4. Subscribe to the DoGooder Dispatches, our weekly email with tips for do-gooders: http://bit.ly/DoGooderDispatches #SM4NP Chicago | October 2014
- 5. Let’s talk about the video elephant in the room full of nonprofit communications professionals. #SM4NP Chicago | October 2014
- 6. #SM4NP Chicago | October 2014
- 7. “Most giving is 80% emotion and 20% rational. And the best way to get to someone’s emotions is to tell #SM4NP Chicago | October 2014 a story.”
- 8. There’s no formula for the next Ice Bucket Challenge. But there is a formula for good storytelling. #SM4NP Chicago | October 2014
- 9. MAKING YOUR STORY WORK WHAT ARE YOU SAYING? A clear message – you know exactly what you’re trying to say to them. You are saying it in the clearest way possible WHO ARE YOU TRYING TO REACH? Clear understanding of who you’re trying to reach – your audience is specific, there’s no such thing as a general public WHAT DO YOU WANT THEM TO DO? A clear call to action – you know exactly what you want them to do #SM4NP Chicago | October 2014
- 10. keep it SIMPLE #SM4NP Chicago | October 2014
- 11. #SM4NP Chicago | October 2014 connect TO THE ZEITGEIST
- 12. UNICEF Salvation Army Canada, Tunnel #SM4NP Chicago | October 2014
- 13. #SM4NP Chicago | October 2014 MAKE ‘EM LAUGH. MAKE ‘EM CRY. Oh no?! Hahaha!
- 14. CREATE IDENTIFICATION #SM4NP Chicago | October 2014 + ASPIRATION
- 15. Rainforest Alliance, Follow the Frog #SM4NP Chicago | October 2014
- 16. INSPIRE ACTION #SM4NP Chicago | October 2014
- 17. MAKE IT PERSONAL #SM4NP Chicago | October 2014
- 18. The American Cancer Society #SM4NP Chicago | October 2014
- 19. BE THE MOON #SM4NP Chicago | October 2014
- 20. Take the audience someplace they can’t go on their own . . . and bring them back changed. #SM4NP Chicago | October 2014
- 21. Foundation Fighting Blindness #SM4NP Chicago | October 2014
- 22. A story that invites the viewer to open a door to new awareness, insight and responsiveness is a story worth telling. #SM4NP Chicago | October 2014
- 23. Questions? Need help with your next video, strategy or web project? #SM4NP Chicago | October 2014 Get in touch: bcolling@see3.com
- 24. Subscribe to the DoGooder Dispatches, our weekly email with tips for do-gooders: http://bit.ly/DoGooderDispatches #SM4NP Chicago | October 2014