The document provides 5 tips for nonprofits to leverage LinkedIn: 1) Build your brand by adding a volunteer/causes field to profiles. 2) Grow your community on Company pages. 3) Find free talent for volunteering and boards through advanced search. 4) Share knowledge through Groups and LinkedIn Today. 5) Make connections to fill structural holes in the network. It encourages nonprofits to take advantage of the 3.7 million nonprofit professionals and 130,000 organizations on LinkedIn to connect talent with opportunities to make a positive impact.

1. Leveraging LinkedIn for Good
Social Media for Nonprofits
Conference
Mountain View
July, 2012
Recruiting Solutions

2. 5 Tips
 Build your brand (Profile page)
 Grow your community (Company pages)
 Find talent for free – Volunteers & Board (Advanced search)
 Share knowledge and insights (LinkedIn Today, Groups)
 Fill the structural hole (InMaps)

3. LinkedIn’s mission
Connect the world’s professionals to make
them more productive and successful
Connect Talent with Opportunity

4. LinkedIn for Good’s Mission
Connect the talent and passion of
professionals with opportunities to use their
skills to make a positive impact on the world

5. Did you know…..
 78% of professionals would like to join a nonprofit board*
 70% of LinkedIn members agree that it is really important for
volunteer opportunities to match their skills and interest**
 75% of LinkedIn members would be open to virtual volunteering

opportunities that use their specific skills and talents**
THEY ARE JUST WAITING TO
BE FOUND ON LINKEDIN
Sources:
*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research
**2011 LinkedIn Volunteer Survey

6. Are Nonprofits on LinkedIn?
 There are over 3.7mm nonprofit professionals
 From over 130,000 nonprofit organization
 Representing 205 countries

7. Build Your Brand

8. Use the network to build your brand
 Share the causes you care
about
 Encourage your board
members/donors/volunteers
and employees to add the
field to their profile

9. Adding the Volunteer/Causes Field
http://www.linkedin.com/profile/edit-volunteering-combined

10. Grow your community

11. Create a presence on Company Pages

12. Send and track updates to your followers

13. Leverage “Products and Services” section for
recommendations

14. Find (free) talent for free

15. Magic of Advanced Search
Find (free) Talent

18. Share knowledge and
insights

19. Thought Leadership through LinkedIn Groups

20. LinkedIn Today: Nonprofit Section
 Information you need to
know
 From your trusted
network (share and
comment)
 To make you better at
your job

21. Be the connector

22. Why connections matter
4,000,000 3rd Degree
110,000 2nd Degree
645
1st Degree

23. Redundant connections

24. Be the Broker in the Structural Hole
InMap (http://inmaps.linkedinlabs.com/)

25. Recap of 5 Tips
1. Add the Volunteer/Causes field to your profile (Brand)
2. Tell your story on Company pages (Community)
3. Find a skilled volunteer or board member (Talent)
4. Participate in a Group and take advantage of LinkedIn Today
(Knowledge and Insights)
5. Invest in the network that we have benefited from (Connect)