How to use facebook ad placement and format

1. Facebook Placement and Format
Team 9

2. Placement
Placement: where it will be displayed, the places you
run your ads
● When creating ads, you have the option of
letting Facebook show your ads in places where
they’re likely to perform best or manually
choosing where you show your ads.
● Certain guidelines such as dimensions, files
sizes, and character limits
● Placements available on FACEBOOK
○ Feeds
○ Groups
○ Right Column
○ Instant Article
○ In-Stream Video

3. Placement on
Facebook
● Feeds
○ Your ads can appear in the desktop News Feed (for
people accessing the Facebook website on their
laptops or desktops) and/or the mobile News Feed
(for people using the Facebook app or mobile
devices )
● Groups
○ Your ads can appear in groups on Facebook
● Right column
○ Your ads can appear in the right-side columns across
Facebook.
○ Right-column ads only appear to people when
browsing through Facebook via computer
● Instant Articles
○ Your ads can appear in Instant Articles within the
Facebook mobile app and Messenger
○ Tool designed for media publishers to distribute
interactive articles out to their readers within
Facebook messenger and mobile
○ Now apart of automatic placement and also
available as separate placement
● In-Stream Videos
○ Your ads can appear as short videos in both Live
video and Video Demand on Facebook

4. What Does
Facebook Offer
Instagram?
● Feeds
○ Your ads can appear in the desktop Feed (for people
accessing the Instagram website via laptop or desktop)
○ Your ads can also appear on mobile (for people accessing
Instagram via mobile devices or the app)
● Stories
○ You can use Facebook to create ads that run on Instagram
stories (up to 15 seconds) and appear between people’s
stories
○ Your ads can appear in people’s stories on Instagram
○ Ads in stories only appear to people browsing stories on
Instagram

5. What does
Facebook offer
Audience Network
and Messenger?
Audience Network:
● Network of apps and websites outside Facebook that show
Facebook ads within their content
● Helps advertisers reach more of the people they care about in the
other places where they’re spending time
● Can appear in open link in new browser, prompt someone to
install an app, or launch in an existing app
Messenger:
● Appear on the messenger app

6. Standard
Facebook Ad
Formats

7. Facebook Ad
Formats -
Business Guide

8. Facebook Ad
Formats -
Business Guide

9. Works Cited
● https://www.facebook.com/business/help/407108559393196
● https://www.facebook.com/ads/manage/powereditor/creation?act=16690775
● https://www.facebook.com/business/ads-guide/image/instagram-story
● https://www.facebook.com/business/ads-guide