Penny Sansevieri 's talk during SMTULSA Conference 2014. Amazon is a great place to sell books, but most authors don't realize that Amazon has an internal sales machine that will actually help you market your book, for free, if you trigger it? It's called their internal algorithm and, not that dissimilar from ranking on Google, once Amazon's algorithm kicks in, you could see a boatload of free promotion come your way from Amazon. During Penny's talk we learned: • How to optimize your book title, subtitle and keywords on Amazon. • Making your Author Central page work for you. • Amazon hacks: fun tricks you can to do spruce up your Amazon page. • Amazon reviews: simple ways to find more reviewers for your book and get more reviews. Learn about future social business conferences in Tulsa and connect with the #SMTULSA community. http://smtulsa.com http://Twitter.com/smtulsa http://facebook.com/socialmediatulsa

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Selling Books by the Truckload on Amazon.com
Author Marketing Experts Inc
Get your book marketing
on the express train to
success!
Turning authors into Success Stories
http://www.amarketingexpert.com

3. Benefits of Being an Author
• More speaking gigs
• More media
• More business
• Widen your market
• No advertising

4. You Are Already an Author If You…
• Have a blog
• Have published a white paper
• Have written articles
• Do webinars or speaking

5. Short is the New Long

6. Own a Narrow Market
• Find a narrow area within a broader market.
• Publish exclusively to that niche.
• Publish consistently.

7. Quick Steps to Publishing
• Format your book
• Great book cover
• eBook only – publish on Amazon in 10 minutes

9. Amazon by the Numbers
• 3,500 books published daily in the US
• 4 million books on Amazon
• No way to track number of eBooks
@bookgal

10. The Long Tail of Interest

13. Why Amazon?
• 95% of all books and eBooks are sold on
Amazon.
• The more sales you get, the more visibility you
get.
• Amazon is its own search engine.
@bookgal

14. How the Algorithms Work
• Title popularity
• Matching search term
• Reviews (aka social proof)

15. Keyword Tools
1. Ubersuggest.org
2. https://freekeywords.wordtracker.com

18. Amazon Search Suggestions

20. Where to Use Keywords
• Title
• Subtitle
• Book Description
• Back-end of Amazon
@bookgal

21. Amazon Keyword Secrets

22. Book Description

23. Keyword How-to’s
• Use your keyword string up 7 times in your book
description.
• Swap out keywords.
@bookgal

24. The Importance of Amazon Categories
• Narrow categories are the best.
• Getting to #1 in your category will help trigger more
Amazon promotion.

27. Categories
• http://www.amazon.com/-/b/?node=1000

29. Category Tips
• Category flipping.
• Find a narrow market within two broad categories.

30. Amazon Author Central

33. Pitching Amazon Reviewers
http://www.amazon.com/review/top-reviewers
• Find the right reviewers, even if they aren’t in the top
20 or top 50.
• Personalize your pitch to them, perhaps mention
other books they’ve reviewed.

35. Another Way to Find Reviewers
Search string (in Google):
• http://www.amazon.com/review/top-reviewers
“Top 500 reviewer” “Business”
Or you can also use:
• http://www.amazon.com/review/top-reviewers
“Top 1000 reviewer” “Business”

36. How to Enhance Your Headline
• Bolding: <b>The text you want bolded</b>
• Italics: <i>The text you want italicized</i>
• Headline: <h1>The text you want for a headline</h1>
• Amazon Orange Headline: <h2>The text you want
bolded</h2>

37. Fun Amazon Hacks
• SellMoreBooksonAmazon.com – get your own URL using
your keywords!
• Add photo’s to your book page!
• Ask for reader help.
• Price jumping.
• Kindle countdown.

43. Cross Selling
• Link all your books.
• Offer something exclusive in your book.

46. How to Bundle
• Three to four books in a similar market/topic.
• Same author or different author or authors.
• Old titles = New book!

47. Want a copy of these slides?
Email me:
penny@amarketingexpert.com

48. Need marketing help?
Call us today for a free 30-minute
consultation!
(866) 713-2318
Email: penny@amarketingexpert.com

49. Click My New to edit Books!
Master title style
Author Marketing Experts Inc www.amarketingexpert.com

50. Click About to AME
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Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized
campaigns and Internet Marketing.
AME was the first book publicity firm to successfully implement the use of blogs, ezines, web sites, social
networking platforms, social bookmarking, and book video to promote authors.
AME has developed and implemented countless marketing and publicity strategies and has worked
numerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for No
Reason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clients
have sought their expertise as well: John Assaraf (contributor to The Secret), Sloan Barnett, renowned
psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of the
original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess
Diana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The
Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio,
Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’s
Digest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine,
The Bridal Guide, Entertainment Weekly, MSNBC… and many others.
AME has offices in San Diego, Chicago, Seattle, and New York.
Author Marketing Experts Inc www.amarketingexpert.com

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Author Marketing Experts Inc
Contact:
(858) 560-0121
penny@amarketingexpert.com
Is your book marketing campaign
just peddling along?
Call us today for a free consultation!
www.amarketingexpert.com/