1. @BeckyMcCray
Small Town Rules

2. tweet it out
@beckymccray
@smalltownrules
#SMTulsa

3. Barry
Moltz
Becky
McCray

5. Remember when …

7. For small towns, this is not news

8. Wrong assumptions contributed to the Dust Bowl

9. We learned to question assumptions

10. It’s just like a small town

11. I. The Economy changed

12. One small town got caught

13. Plan for
Zero
Rule
1:

14. Take a long term perspective
Survive 5 years of
ups and downs
Plan ahead for
fuel costs

15. Spend
Brainpower
Before
Dollars
Rule
2:

16. Be frugal
Use creative
financing
Spend your creativity first

17. Multiply
Your Lines
of Income
Rule
3:

18. Diversify to reduce risk
Plant multiple
crops
Build multiple
brands

19. II. Technology changed

20. Containerized shipping smashed
geographic advantage

21. Work
Anywhere,
Anywhen
Rule
4:

22. Rethink geography
Use technology
to defeat distance
Try rural sourcing

23. Learn
customer-
driven
communication
Rule
5:

24. Communication with customers is 2-way
Use a variety of
methods
Because
customers do, too

25. III. Society is changing

26. The local movement is big

27. Be Proud
of Being
Small
Rule
6:

28. Stay small while building big
Keep small work
groups
Hive off separate
business units

29. Be
Local
Rule
7:

30. Hold on to your
local culture
Strengthen your
local community
Build local engagement

31. 7 Small Town Rules #STRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communications
6. Be Proud of Being Small
7. Be Local

32. Due out in early April
@BeckyMcCray
www.beckymccray.com

33. If you want to succeed.
How to act like a small town business

34. If you want to succeed.
How to act like a small town business

35. If you want to succeed.
How to act like a small town business

36. Photo Credits
Creative Commons (Flickr) and
Public Domain photos:
5: Bull Market: (CC) James & Vilija
8: Dust Bowl: (PD) Dorothea Lange
11: Foreclosure: (CC) TaberAndrew
12: Cornelia: (CC) JimmyWayne
18: Multiple crops: (PD) USDA-NRCS
19: Workshifting: (CC) Citrix Online
Thank you!
Becky McCray:
3: Chicago and Hopeton
7: Alva, Okla.
9: Wheat field
10: Oklahoma City Rooftop
14: Harvest, Southwest Logo
16: Wine Shelves
20: Intermodals
25: Local Proud
26: Buy Fresh
33: Watermelon Feed
34: Boy on Rooftop
35: Parade

37. Due out in early April
@BeckyMcCray
www.beckymccray.com