Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The structure of digital agencies
1. THE REASON WHY
the structure
OF AGENCIES MUST BE REINVENTED
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2. Our agency is structured around our vision on
creativity. We believe that creativity should deliver
upon marketing objectives.
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3. Everybody knows that analog ideas like TV spots,
print and radio have their use. But that
campaigning is meaningless without
behaviour.
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4. And influencing behaviour has become
completely different in the digital age. Advertising is
just one of the factors that drives behaviour.
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5. Consumer driven marketing has
become crucial in influencing conversions.
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6. That’s why our ideas are build on the concept of
shareability. And bringing brands into the
conversation.
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7. In a connected world, you need connected ideas.
The core of the agency of the digital age should
be build on connection.
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8. That’s why we build our agency, unlike the
agencies of the past, not on creative teams.
But we build it on a flat, horizontal structure. In
which we work with a mix of disciplines
that work together as 1 team.
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9. This model is gives us flexibility. Allowing
us to shape the teams to the challenge at
hand. Allowing us to work on different brands
and marketing challenges.
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10. And allowing us to come up with ideas
that surpass communication.
Our output however is vertical: from
strategy to production.
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11. Every client team has a solid core,
which is headed by a director. Their role
is to be a marketing partner
to clients.
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12. Making sure the ideas stand in function of
creating business advantage. And
directing the brand into future opportunities.
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13. A director works at the client office for
a set period per week. To get total brand immersion
and act as a true sparring partner.
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14. SUE AMSTERDAM
@SUEAMSTERDAM
HELLO@SUEAMSTERDAM.COM
WWW.SUEAMSTERDAM.COM
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