The document provides a summary of Susanna Raphael's qualifications and experience. It outlines her 9+ years of experience in office management, administration, sales, marketing, recruitment, and customer service. It also lists her educational background which includes a Bachelor's degree in Literature and Psychology. Recent roles include Secretary to the Managing Director at Coral Supplies & Interiors, where she helped develop policies and legal documents, and Duty Manager and Sales Coordinator at ETA Star Hospitality, where she managed revenue reports and sales.

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Susanna Raphael
Office Management & Marketing Professional
Mobile: + 971561035326 E-mail: suz0711@gmail.com
Strengths
 Gained 9+ years’ experience within diversified industry
 Business Operations-Administration Management Skills
 Strategic Planning & Business Development Skills
 Excellent negotiations & Problem solving skills
 Goal Driven – Dynamic – Vibrant Personality
 Prowess in Office Management/Events-Media Marketing
 Policies Implementation/Training & Development Skills
 Exemplary communications & Interpersonal Skills
 Ability to Multi-task and meet tight deadlines
 Possess Integrity, Creativity, Teamwork & Leadership
Bachelors Degree of Arts (Specialized in Literature & Psychology) - Mumbai University 2008 – 2009
Secretary to MD & HR/Admin Coordinator – Coral Supplies & Interiors LLC Dec 2011 – Present
Duty Manager & Sales Coordinator – ETA Star Hospitality Feb 2011 – Nov 2011
Recruitment & Training Consultant – NADIA Recruitment Training & Management Jun 2010 – Dec 2010
Front Office Assistant – Students Aid to Foreign Education (S.A.F.E) Nov 2007 – Dec 2008
Guest Service Officer/Front Office – GRAND HYATT Santa Cruz, Mumbai, India Dec 2006 – Jun 2007
Assistant Front Office – Oberoi Hotels & Resorts, Mumbai, India Mar 2006 – Sep 2006
 Gained 9+ years’ experience within diversified industry in domains of General Administration, HR, Duty Manager, Sales
in Marketing, Recruitment & Training Consultant, Front Office and Customer Service.
 Formulated Legal documents for commencement of projects, arranging and renewing passes and forms for airport
related projects in Abu Dhabi, Dubai & Sharjah.
 Successfully developed and implemented policies on issues such as working conditions, performance management,
equal opportunities, disciplinary procedures and absence management.
 Propitiously completed one year course in Aviation, Hospitality & Travel Management and obtained various certificates
such as certificate in HACP from Dubai Government & crash course for negotiation and interpersonal skills.
 Instrumental in achieving business growth by selling 3 properties such as Hallmark, Star Metro Deira and Star Metro Al
Barsha & consistently managed revenue reports and preparing rate grids according to Season and Events. Cont’d
Profile Synopsis
Educational Background
Versatile, Dynamic and Goal-oriented Management Professional equipped with 9+ years of diverse experience in
orchestrating successful business turnaround and growth ventures within diversified industry in UAE and India.
Manifest broad experience in directing whole gamut encompassing General Administration, Recruitment & Training
Consultant, Sales & Marketing, Business Development, Training and Development & Customer Service. Significantly
delivered key contribution towards organization’s growth by managing professional development of organization's
workforce; equipping staff with knowledge, practical skills and motivation to carry out work-related tasks hence
achieve full potential and surpassing performance parameters. Strategic and innovative leader with excellent planning,
analytical, problem solving, decision making, organization, coordination, monitoring, time management,
communication and interpersonal skills. Seeks a challenging work profile to contribute and work actively where gained
knowledge, expertise and management skills will have a valuable impact.
Career Progression
Achievements

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 Excellent negotiation, presentation, relationship building, team management and interpersonal skills.
 Possess capabilities in providing solutions to complex natured operations issues plus strong commitment to deliver
excellent work performance even in difficult and pressurized environment.
 Enthusiastic & effective leader managing an organization that has short and long term vision, mission, energetic and
result oriented.
Office Management
 Extensive experience in office management and administrative support to management.
 Maintain administrative staff by recruiting, selecting, orienting, and training employees; maintaining a safe and secure
work environment; developing personal growth opportunities.
 Accomplish staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching,
counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures.
 Handle complete facilities and office infrastructure set up and upkeep; ensure enough quantity of supplies and
equipment to support operations, devise an extensive filing system to organize & update company files.
 Achieve financial objectives by anticipating requirements; submitting information for budget preparation; scheduling
expenditures; monitoring costs; analyzing variances.
 Carry out administrative duties efficiently including correspondence, logistics coordination, bookkeeping, customer
relations, supplier dealings as well as IT support.
 Develop budget recommendations for operating expenditures and/or capital outlay, personal services, equipment and
materials, and maintains revenue as high as possible.
 Supervise such management planning activities as job analysis, organization studies, workflow, and simplification of
systems and procedures for food service, warehouse, accounting and finance.
 Prepare relevant documents such as business correspondence, memorandum, appointments or termination documents.
 Review & proof documents/records & forms for accuracy, completeness & conformance to applicable rules & regulations.
 Handle and maintain confidentiality in all official company correspondence, quotations, inquiries, contracts, and other
legal documents.
 Liaise with government and different departments to coordinate activities, exchange information, and resolve issues as
well as to ensure timely implementation of objectives.
Marketing Management – Events
 Plan and execute events targeting Business Process Management (BPM) stakeholders and IT decision makers.
 Responsible as tradeshow/event will include working closely with marketing and product marketing managers to identify
goals, content, and promotion strategy, manage budgets, and coordinate all logistics.
 Utilize exceptional project management skills to manage pre-event reviews, communication, and post-event follow-up to
optimize lead generation opportunities and determine event for Return of Investment (ROI), and ensuring all
stakeholders are working together to deliver a high-quality event.
 Conduct event market research, gather information, provide event recommendations and negotiate vendor contracts with
Legal support. Manage event calendars and drive cross functional collaboration and orchestrate communication.
 Organize facilities for company’s participation footprint and all event details such as décor, catering, entertainment,
transportation, location, invitee lists, and special guests.
 Formulate event meeting schedules, equipment, promotional materials and demos. Ensure compliance with insurance,
legal, health and safety obligations. Specify staff requirements and coordinate their activities.
 Cooperate cross functionally with marketing and PR to promote and publicize events.
 Proactively handle any arising issues and troubleshoot any emerging problems before and during event day.
 Conduct pre and post event evaluations and report on outcomes and lead generation.
Marketing Management – Media
 Responsible for developing and implementing a marketing strategy and related communications including use of social
media to support campaigns.
 Deliver marketing campaigns for all business areas in partnership with Programme Managers and ensure relevant
coordination in line with corporate plan.
 Facilitate effective management of the marketing budget including seeking opportunities for increased external support
 Develop marketing collateral, including for recruitment, tendering opportunities & brands awareness.
 Work with vendors such as show service providers, shipping companies, swag manufacturers, distributors, printing
companies, musicians, and event production companies. Oversee all related quotes, contracts, orders & shipments.
 Take responsibility for external PR & Marketing events and maximizing opportunities for communications activity.
 Monitor member and partner satisfaction through market research and feedback and identify actions and campaigns to
enhance wherever possible.
Secretary to MD & HR/Admin Coordinator – Coral Supplies & Interiors LLC
 Responsible for recruiting staff as well as developing job descriptions and person specifications, preparing job
advertisements, checking application forms, shortlisting, interviewing and selecting candidates.
 Provided training and supervising junior and new employee and delegating work as required. Attended meetings, taking
minutes and keeping notes. Used content management systems to maintain & update websites and internal databases.
 Worked closely with various departments, moreover in a consultancy role, assisting line managers to understand and
implement policies and procedures. Liaised with staff in other departments and with external contacts. Cont’d
Areas of Expertise
Proven Job Role

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 Sorted and distribute incoming post and organizing and sending outgoing post. Organized and storing paperwork,
documents and computer-based information.
 Developed and implement policies on issues such as working conditions, performance management, equal
opportunities, disciplinary procedures and absence management.
 Facilitated planning and furthermore delivering training including inductions for new staff.
 Organized Legal Documents for commencement of projects, arranging and renewing passes and forms for airport
related projects in Abu Dhabi, Dubai & Sharjah.
 Coordinated with clients and subcontractors to execute and acquire work to be done on site.
 Administered issuing LPOs to Sub-contractors and work orders.
Duty Manager & Sales Coordinator – ETA Star Hospitality
 Responsible for selling 3 properties such as Hallmark, Star Metro Deira and Star Metro Al Barsha.
 Effectively managed revenue reports and preparing rate grids according to Season and Events.
 Prepared tenders and quotations, organizing show around for guests and clients in all the three properties.
 Handled banquet and restaurant sales, preparing database of all the GCC Countries.
 Managed rosters for employee, preparing Business Summary Reports and Competition Analysis Report.
 Carried out arranging airport transfers and tours for guests and preparing DTCM reports.
Recruitment & Training Consultant – NADIA Recruitment Training & Management
 Managed incoming calls, greeting and assisting visitors. Assisted clients in order to discuss the terms and conditions for
recruitment process.
 Helped candidates and clients corning for interviews and arranging recruitment enquiries and training.
 Assisted recruitment consultants in their duties, filing and maintaining invoices and terms and conditions.
 Maintained and follow-up clients, candidates and students. Scheduling interviews for candidates and scheduling classes
for students coming for framing. Provided assistance in solving problems of candidates applying for jobs online.
 Handled opening and closing of departments, preparing daily reports and possess database knowledge.
Front Office Assistant – Students Aid to Foreign Education (S.A.F.E)
 Oversee office administration, guiding & explaining to students the procedure / formalities with regard to education
abroad. Conducted organizing Seminars for students and Parents.
 Responsible for daily monitoring of the tasks performed regularly in the office, assisting the manager in drafting letters
and mails and arranging meeting schedule for the manager.
Guest Service Officer/Front Office – GRAND HYATT Santa Cruz, Mumbai, India
 Effectively managed front desk, accepting bookings and organizing conference.
 Managed emails and correspondences, updates, fax and photocopying.
 Conducted scheduling daily meetings and interviews for in-house guest.
 Training in “Customer Service Program” from Dubai Institute of Business Management.
 One Year Diploma Course in Aviation, Hospitality & Travel Management - Frankfinn Institute of Air Hostess Training.
 Obtained Certificate for successfully completing the Galileo CRS Training (Level I and II on GIFT 1.0).
 Completed crash course for Negotiation and Interpersonal skills.
 Completed Training in HACP obtained certificate from Government of Dubai.
 Seize Certificate for swimming from renaissance federation club, Andheri.
 Proficient in MS Office application (Word, Excel, PowerPoint, Email application & Internet).
Nationality : Indian
Date of Birth : 07
th
Nov 1987
Marital Status : Single
Visa Status : Employment
Languages : English, Hindi, Tamil, Marathi , & Gujarati
Driving License : UAE Driving License
Reference : Available upon request
Declaration: I hereby declare that all the above information is correct to the best of my knowledge and belief.
Date: 10.09.2015 Susanna Raphael
IT Proficiency
Personal Details
Professional Development