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Ebay-Connecting buyers and sellers globally

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These slides cover basic marketing operations for eBay and its future aspects.

Published in: Marketing
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Ebay-Connecting buyers and sellers globally

  1. 1. THE MARKETING GIANT SWAPNIL GOYAL IIT KANPUR
  2. 2. WHAT IS FOR
  3. 3. ONLINE PLATFORM FOR AUCTIONING AND SHOPPING ’s BUSINESS MODEL IS BROKER MODEL
  4. 4. WHAT IS SOLD ON
  5. 5. WHY WOULD SOMEBODY PURCHASE A BROKEN PRODUCT
  6. 6. THE ANSWER IS SIMPLE ONE MAN’S TRASH IS ANOTHER MAN’S TREASURE
  7. 7. THEN NOW
  8. 8. WHAT CAN NOT BE SOLD ON
  9. 9. …. And other illegal things
  10. 10. VALUE PROPOSITION BY
  11. 11. WHAT’S FOR CUSTOMERES
  12. 12. CONVINIENT PURCHASING FACILITY
  13. 13. CONVINIENT PAYMENT OPTIONS
  14. 14. ACCEPTED VS NOT ACCEPTED
  15. 15. WHAT’S FOR SELLERS
  16. 16. Sellers with highest ranking appears on top
  17. 17. HOW MAKES MONEY
  18. 18. CHALLENGES
  19. 19. TOO MANY COMPETITORS IN THE BUSINESS
  20. 20. OTHER CHALLENGES TO ADDRESS Dynamic market placing Need to speed up R&D Changing consumer trend from auction to fixed price model Need to address issues like :
  21. 21. WHAT’S NEXT FOR HOW IT CONTINUES TO GROW
  22. 22. Mobile Applications
  23. 23. Increasing connectivity with social media
  24. 24. OVERVIEW
  25. 25. These slides were created by SWAPNIL GOYAL (IIT KANPUR) as part of an internship under the guidance of Prof. SAMEER MATHUR (IIM Lucknow)

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