Are you the best-kept secret in your organization? What does it take to be recognized as an outstanding expert or leader? Uncover the three essential elements of an effective leadership brand and the key steps to making your value visible. Learn how to attract high-profile roles and solidify your reputation as an influencer in your field.

1. Build Your Leadership Brand
with Jo Miller

2. Copyright 2015, Women’s Leadership Coaching, Inc.
Elizabeth Bierman
• President, Society of Women Engineers
• Senior Project Engineer, Honeywell Aerospace

3. Copyright 2015, Women’s Leadership Coaching, Inc.
Jo Miller
• Founding Editor of BeLeaderly.com and CEO of
Women’s Leadership Coaching, Inc.
• Helps emerging women leaders create a roadmap for
their career advancement.
• Has traveled widely in Europe, Asia Pacific, and the
Middle East to deliver keynotes and teach workshops
for conferences, professional associations, and
corporate employee initiatives.
• A leading authority on women’s leadership, Jo
delivers more than 60 speaking presentations
annually to audiences of up to 1,200 women.

4. Copyright 2015, Women’s Leadership Coaching, Inc.
I HAVE SOME UNIQUE
KOALAFICATIONS

5. Copyright 2015, Women’s Leadership Coaching, Inc.
The emerging leader’s quandary
You can’t get a higher-level job without
leadership experience…
But you can’t get the experience
without the job.

6. Copyright 2015, Women’s Leadership Coaching, Inc.
You can’t afford to wait…
Don’t wait for
permission
or an
invitation to
lead.
Don’t wait for
someone to
promote
you.
Take charge
of your own
career
trajectory!

7. Copyright 2015, Women’s Leadership Coaching, Inc.
Are you the best kept secret
in your organization?

8. BUILD YOUR BRAND AS AN
EMERGING LEADER
• Your ideal career niche
• Your leadership brand
• Making your brand visible

9. —GENERAL MANAGER, SOFTWARE INDUSTRY
“Be famous for
something!
Know what is your
claim to fame.”

10. Copyright 2015, Women’s Leadership Coaching, Inc.
Exercise
• Who do you know who has branded
themself well?

11. YOUR IDEAL
CAREER NICHE

12. Copyright 2015, Women’s Leadership Coaching, Inc.
3 essential elements for a
great personal brand

13. Copyright 2015, Women’s Leadership Coaching, Inc.
Your ideal career niche
What are you
passionate
about?
What does
your
company/
industry need
and value?
What are your
skills and
talents?

14. Copyright 2015, Women’s Leadership Coaching, Inc.
Exercise
• What is your ideal career niche?

15. LEADERSHIP
BRAND

16. “Be authentic about your own
leadership style. Don’t try to
change it.
Own it. Communicate it. Put a
value on it. Put a brand on it.”
— DR. ROHINI ANAND, SVP, GLOBAL
CHIEF DIVERSITY OFFICER, SODEXO

17. “I'd like to believe that I'm known
as one who identifies, nurtures,
and catalyzes talent, that gets
things done with both courage
and compassion.”
— CLAIRE BABINEAUX-FONTENOT,
SVP & CHIEF TAX OFFICER,
WAL-MART

18. Copyright 2015, Women’s Leadership Coaching, Inc.
Analyst
The change agent
Program Director
Go-to person for corporate strategy

19. “Make your brand
scalable.”
— KRISTA THOMAS, VP MARKETING,
FAN APPZ

20. Copyright 2015, Women’s Leadership Coaching, Inc.
Ask yourself
• Where do I want to be in 5 years?
• What brand do I need to become
known for now, in order to get there?

21. Copyright 2015, Women’s Leadership Coaching, Inc.
Your brand must evolve as
you develop your career
Entry-level brands
Valuable contributor. Team-player. Specialist. Go-to person.
Mid-level brands
Strategist. Innovator. Subject matter expert. Change agent.
People motivator. Project leader. Fixer. Turnaround architect.
Senior-level brands
Visionary. Thought leader. Leader who develops leaders.
Charismatic leader. Rainmaker. Quiet leader.
Delivers results.

22. Copyright 2015, Women’s Leadership Coaching, Inc.
Exercise
• What is your personal brand statement?

23. “When I'm in the throes of a difficult decision, I often
go back to that (brand) statement, and test my
reaction to the situation by the statement. Does my
reaction measure up to who it is that I represent
myself to be?
There have been moments in which I was going to
pursue a course that was not particularly
courageous but was expedient; and I realized that
that was not what I stand for. I regrouped and
refocused and proceeded in a way that was more
courageous.”
—CLAIRE BABINEAUX-FONTENOT, SVP &
CHIEF TAX OFFICER, WAL-MART

24. MAKE YOUR
BRAND VISIBLE

25. Results = Reward + Recognition
Results = Reward + Recognition

26. Copyright 2015, Women’s Leadership Coaching, Inc.
3 steps for making your
brand visible
1. Work Less
2. Work hard on the right projects

27. Copyright 2015, Women’s Leadership Coaching, Inc.
Women who have
outstanding careers get
there with a reputation for
delivering results.

28. — NINA BHATTI,
FORMER PRINCIPAL SCIENTIST, HP LABS
(NOW FOUNDER OF KOKKO, INC.)
“Make something great happen.
No one tells you to do it, but
they appreciate the results.”

29. Copyright 2015, Women’s Leadership Coaching, Inc.
Criteria for a Career-
Enhancing Project
Showcase your brand
Demonstrate your ability to deliver valuable results
• Directly support your organization’s strategic plan & goals
• Improve the “bottom line”
• Solve a big problem
• Perform a specific, not general role (technical track)
• Expose you to a new role or area of the business (management track)
• At the cutting edge in your field of expertise
• Special projects sponsored by key executives
• Sharpen business acumen & leadership skills
• Participate on special task forces and committees.

30. Copyright 2015, Women’s Leadership Coaching, Inc.
Exercise
• Identify possible career-enhancing projects.

31. Copyright 2015, Women’s Leadership Coaching, Inc.
3 steps for making your
brand visible
1. Work Less
2. Work hard on the right projects
3. Promote your accomplishments

32. Copyright 2015, Women’s Leadership Coaching, Inc.
Ways to promote
accomplishments
• Present in meetings. Invite leaders.
• Send out a newsletter or regular status updates
• Submit article to your organization’s newsletter
• Write a blog, or paper for publication
• Ask to be nominated for an award
• Ask a colleague to “toot your horn”, and reciprocate
• Speak on panels, and at conferences
• Forward “thank you” emails.

33. Copyright 2015, Women’s Leadership Coaching, Inc.
3 steps for making your
brand visible
1. Work Less
2. Work hard on the right projects
3. Promote your accomplishments

34. BUILD YOUR BRAND AS AN
EMERGING LEADER
• Your ideal career niche
• Your leadership brand
• Making your brand visible

35. Copyright 2015, Women’s Leadership Coaching, Inc.
This presentation is available
BeLeaderly.com/weeurope

36. “There is nothing untoward about being
honest about what you do well.
Your company cannot fully appreciate how
to leverage you as a resource if the
company does not have visibility into what
your unique talents are. So, don't deny that
of your company.
Get out there. Make sure that people see
you. Make certain that they know what you
do well. And while you're doing that, make
sure that you're lifting some other people up
as you climb.”