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xDREAM CLIENT
CATCHER
How to identify, contact and close deals
with prospects that are desperate for
your SaaS solution
MY GOAL
I want to help you get lots of new paying users & decrease
CAC... without waiting months (years) for SEO to kick in - only
to bring in non-fit clients

OR 

Raising a bunch of money and giving away equity in your
company (if you don’t want to)
MY GOAL
The ONLY WAY for you to get lots of new paying users without
spending tons of money on ads, getting funding or doing year of
content marketing is through tapping into other people's
audiences…
The ONLY WAY to do that is through the Dream 100!
REACTIVE SALES
•Worked with over 500 SaaS Companies
•Largest SaaS community in the world
•Worked with Mailshake, Reply.io, IBM
•Made 100’s of mistakes across almost every SaaS
market you can imagine
•Adding hundreds of thousands of dollars to client’s
revenue
WHO AM I?
HOW I STUMBLED ONTO
THIS
SPOKANE, WA
•Logo design
•Video production
•Graphic design
•Social media management
Dream Client Catcher
• NO ads
• NO paid promotion
• NO content
• NO cold email
• NO events
• NO hiring more salespeople
YOU?
•Works no matter what your SaaS product
•There are tons of complimentary tools out there that you could
partner with
•You can leverage audiences that people are already building
•Works great if you have $1 product or a $100,000 product
•All you need is ONE
• Fastest growing non VC funded SaaS in
history
• $7MM to $100MM in 5 years
• “The foundation for our entire
business”
WHAT WE’LL COVER
1.How To Find People With Thousands of Your Ideal Clients
That Will Promote You
2.How To Instantly Bond And Get The Attention Of Key
Executives And Influencers In Any Industry, Community Or
Market
3.How To Get People To Promote Your Product to Their
Audience And Love You For It
KEY #1
How To Find People With Thousands of
Your Ideal Clients That Will Promote
You
KEY #1: FIND
Some Founders might think "I don't understand how tapping
into other people's audiences will work for me."
Let me tell you a quick story...
KEY #1: FIND
• Started calling random people
• They were desperate to CONNECT
• Wanted to grow without all the hassle
• Served them for FREE
• Sent gift card
• 2 relationships kept me PACKED
KEY #1: FIND
• Apple, Google, Amazon, Best Buy
• Hotels, Airlines, libraries
• You don’t have to solve every problem, just find someone to
compliment what you do
KEY #1 - You might be thinking…
KEY #1: What about…
•I don’t know what they want in terms of value
•I don’t want to look like an Affiliate Marketer asking people to
buy my stuff
•People will get mad at me
THE TRUTH
Smart founders know that they can't solve every pain their
customer has.
They want to help their customers have more success but don't
have the resources or time to solve every problem.
KEY #2:
How To Instantly Bond And Get The
Attention Of Key Executives And
Influencers In Any Industry, Community
Or Market
KEY #2: BONDING
“I’m not a sales person. I don’t have any
value to give them. They won’t listen to me.
Who am I??”
KEY #2: BONDING
•People are desperate for connection.
•Did you know that the opposite of addiction is connection?
• We’re DESPERATE to connect with people like us
Some Founders Might Think:
“But…”
•This won’t work for my SaaS
•Affiliate marketing is for lazy fly by night affiliate marketers
•I can’t afford to share commissions with people
•No one does this in SaaS
Make them look like the hero and you’ll
build an instant bond
THE FRAMEWORK
1. Find 20 people who’ve already built an audience of your ideal
customers
2. Like, follow and comment on their stuff
3. Read something of theirs and share it with THEIR ideal
audience (or their own group). Tag them in it.
4. Message them on 3 platforms and tell them you shared it,
why you love it, and genuinely thank them
Key #3
How To Promote Your SaaS To Your
Partner's Audience
KEY #3: But…
Even if I find someone who wanted to promote my stuff to their
audience, I have no idea how to set it all up and run the
promotion
KEY #3: PROMOTION
• Partners are LAZY.
• Do all the work for them
• Treat the referrals like royalty
• Compensate them well
50%
KEY #3: PROMOTION
• Hard to find people to trust
• Most people are in it for the money
• How many times have you been let down?
KEY #3: THE FRAMEWORK
1. Approach the influencer (email, FB, Twitter) Give them
whatever you’re offering for free
2. Make sure they use/consume it (white glove service)
3. Get them to EXPERIENCE your product
4. Tell them why it will help their audience get more success
with THEIR product. Put a time in calendar to promote it to
their audience
5. Create ALL the assets (landing page, affiliate account,
emails, posts, design)
1000’s of images designed
for making your business look
professional, ads, graphics
Booking pages to make it
easy for people to book and
pay for your products and
services
ENHANCE
• Book Like a Boss users
have a business they want to
grow
• They want to look
professional
•RelayThat let’s business
owners who aren’t graphic
designers build 1000’s of
graphics to promote their
business.
•RT: We’ll give you and everyone on
your team an account to create
graphics to promote BLAB
• We’ll create graphics for you that
you can use to promote BLAB
•BLAB loves it.
• RT: “What if we created a few
images that built graphics for your
customer’s booking page?”
• “Make their booking page look
beautiful. Plus they can use it to
grow their business.”
• “We’ll give you 40% of all recurring
revenue."
• We’ll create the promotion, emails,
graphics and materials
• RelayThatBLAB.com
BONUS SECRETS
INVITE THEM ON PODCAST
DCC 1-1
LOVE NO
INTEGRATION MARKETING
CO-BRAND
https://krallclientcatcher.com/saastock

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Aaron Krall - Dream Client Catcher: How to identify, contact and close deals with prospects that are desperate for your SaaS solution

  • 2. How to identify, contact and close deals with prospects that are desperate for your SaaS solution
  • 3. MY GOAL I want to help you get lots of new paying users & decrease CAC... without waiting months (years) for SEO to kick in - only to bring in non-fit clients
 OR 
 Raising a bunch of money and giving away equity in your company (if you don’t want to)
  • 4. MY GOAL The ONLY WAY for you to get lots of new paying users without spending tons of money on ads, getting funding or doing year of content marketing is through tapping into other people's audiences… The ONLY WAY to do that is through the Dream 100!
  • 5. REACTIVE SALES •Worked with over 500 SaaS Companies •Largest SaaS community in the world •Worked with Mailshake, Reply.io, IBM •Made 100’s of mistakes across almost every SaaS market you can imagine •Adding hundreds of thousands of dollars to client’s revenue WHO AM I?
  • 6. HOW I STUMBLED ONTO THIS
  • 8.
  • 9.
  • 10.
  • 11. •Logo design •Video production •Graphic design •Social media management
  • 12.
  • 13.
  • 14. Dream Client Catcher • NO ads • NO paid promotion • NO content • NO cold email • NO events • NO hiring more salespeople
  • 15. YOU? •Works no matter what your SaaS product •There are tons of complimentary tools out there that you could partner with •You can leverage audiences that people are already building •Works great if you have $1 product or a $100,000 product •All you need is ONE
  • 16. • Fastest growing non VC funded SaaS in history • $7MM to $100MM in 5 years • “The foundation for our entire business”
  • 17. WHAT WE’LL COVER 1.How To Find People With Thousands of Your Ideal Clients That Will Promote You 2.How To Instantly Bond And Get The Attention Of Key Executives And Influencers In Any Industry, Community Or Market 3.How To Get People To Promote Your Product to Their Audience And Love You For It
  • 18. KEY #1 How To Find People With Thousands of Your Ideal Clients That Will Promote You
  • 19. KEY #1: FIND Some Founders might think "I don't understand how tapping into other people's audiences will work for me." Let me tell you a quick story...
  • 20. KEY #1: FIND • Started calling random people • They were desperate to CONNECT • Wanted to grow without all the hassle • Served them for FREE • Sent gift card • 2 relationships kept me PACKED
  • 21. KEY #1: FIND • Apple, Google, Amazon, Best Buy • Hotels, Airlines, libraries • You don’t have to solve every problem, just find someone to compliment what you do
  • 22. KEY #1 - You might be thinking…
  • 23. KEY #1: What about… •I don’t know what they want in terms of value •I don’t want to look like an Affiliate Marketer asking people to buy my stuff •People will get mad at me
  • 24. THE TRUTH Smart founders know that they can't solve every pain their customer has. They want to help their customers have more success but don't have the resources or time to solve every problem.
  • 25. KEY #2: How To Instantly Bond And Get The Attention Of Key Executives And Influencers In Any Industry, Community Or Market
  • 26. KEY #2: BONDING “I’m not a sales person. I don’t have any value to give them. They won’t listen to me. Who am I??”
  • 27.
  • 28.
  • 29.
  • 30. KEY #2: BONDING •People are desperate for connection. •Did you know that the opposite of addiction is connection? • We’re DESPERATE to connect with people like us
  • 31.
  • 32.
  • 34. “But…” •This won’t work for my SaaS •Affiliate marketing is for lazy fly by night affiliate marketers •I can’t afford to share commissions with people •No one does this in SaaS
  • 35. Make them look like the hero and you’ll build an instant bond
  • 36.
  • 37. THE FRAMEWORK 1. Find 20 people who’ve already built an audience of your ideal customers 2. Like, follow and comment on their stuff 3. Read something of theirs and share it with THEIR ideal audience (or their own group). Tag them in it. 4. Message them on 3 platforms and tell them you shared it, why you love it, and genuinely thank them
  • 38. Key #3 How To Promote Your SaaS To Your Partner's Audience
  • 39. KEY #3: But… Even if I find someone who wanted to promote my stuff to their audience, I have no idea how to set it all up and run the promotion
  • 40. KEY #3: PROMOTION • Partners are LAZY. • Do all the work for them • Treat the referrals like royalty • Compensate them well
  • 41. 50%
  • 42. KEY #3: PROMOTION • Hard to find people to trust • Most people are in it for the money • How many times have you been let down?
  • 43. KEY #3: THE FRAMEWORK 1. Approach the influencer (email, FB, Twitter) Give them whatever you’re offering for free 2. Make sure they use/consume it (white glove service) 3. Get them to EXPERIENCE your product 4. Tell them why it will help their audience get more success with THEIR product. Put a time in calendar to promote it to their audience 5. Create ALL the assets (landing page, affiliate account, emails, posts, design)
  • 44. 1000’s of images designed for making your business look professional, ads, graphics Booking pages to make it easy for people to book and pay for your products and services
  • 46. • Book Like a Boss users have a business they want to grow • They want to look professional •RelayThat let’s business owners who aren’t graphic designers build 1000’s of graphics to promote their business.
  • 47. •RT: We’ll give you and everyone on your team an account to create graphics to promote BLAB • We’ll create graphics for you that you can use to promote BLAB •BLAB loves it.
  • 48. • RT: “What if we created a few images that built graphics for your customer’s booking page?” • “Make their booking page look beautiful. Plus they can use it to grow their business.” • “We’ll give you 40% of all recurring revenue." • We’ll create the promotion, emails, graphics and materials • RelayThatBLAB.com
  • 50. INVITE THEM ON PODCAST