- Considering diverse teams from the outset for cross-cultural products - Creating systems and measuring the impact on the end user - Ensuring design teams reflect the total audience you’re targeting - Recognizing blind spots and testing our biases "

1. helloworld
@coral_sReef

2. Coral Movasseli
A rebel.
A misfit.
An advocate.
Passionate about making an impact on
the world.
@coral_sReef

3. Product Design:
Unconscious Bias
Coral Movasseli
June 10 2010
@coral_sReef

4. What is the one thing you
hold to be absolute certain?
@coral_sReef

5. What is a Bias?
Implicit biases are pervasive.
Not always negative.
@coral_sReef
A prejudice in favor of or against one thing, person, or group compared with
another usually in a way that’s considered to be unfair. Biases may be held
by an individual, group, or institution and can have negative or positive
consequences. There are conscious and unconscious biases.
Lives deep in subconscious brain.
Good news: it’s malleable!

6. Visualizing Bias
@coral_sReef
https://implicit.harvard.edu/implicit/Study?tid=-1

7. @coral_sReef

8. What does bias look like in
the digital product world?
@coral_sReef

9. @coral_sReef

10. ...and in code too.
@coral_sReef

11. Across brands we trust.
@coral_sReef

12. It’s not just in tech, it’s everywhere
@coral_sReef

13. Why should we care?
@coral_sReef

14. For the sake of good design
Innovative
Useful
Aesthetic
Understandable
Unobtrusive
@coral_sReef
Honest
Long-lasting
Thorough - down to the last
detail
Environmentally friendly
Involves as little design as
possible - KISS

15. What measures can we
take to mitigate bias?
@coral_sReef

16. Product Development stages: Be Aware
@coral_sReef
Research/Idea
Build
Test
Launch
Maintain

17. Say NO to “cultural fit”
@coral_sReef

18. Get roasted
@coral_sReef

19. The only thing I can know
for certain is my own
ignorance.
@coral_sReef

20. Knowledge is power
@coral_sReef

21. Don’t be a stranger!
/coralmm @coral_sReef coral@copulla.com