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THIS IS A CONFIDENTIAL DOCUMENT
Leveraging the
power of virtual
community to
drive pipeline in a
remote first world
1
SAASTOCKREMOTE2020.BEVY.COM
SaaStock Remote 2020
THIS IS A CONFIDENTIAL DOCUMENT
THIS IS A CONFIDENTIAL DOCUMENT
Building community is all about the people.
SAASTOCKREMOTE2020.BEVY.COM
2
THIS IS A CONFIDENTIAL DOCUMENT
Why am I talking about community?
The best communities in the world are powered by Bevy.
SAASTOCKREMOTE2020.BEVY.COM
THIS IS A CONFIDENTIAL DOCUMENT
Mountain View, 2010
THIS IS A CONFIDENTIAL DOCUMENT© 2020 Bevy. All Rights Reserved. This is a confidential document© 2020 Bevy Labs Inc. All Rights Reserved. This is a confidential document
650
C H A P T E R S
120
C O U N T R I E S
1000
V O L U N T E E R S
500k
ATTENDEES
THIS IS A CONFIDENTIAL DOCUMENT
What is the business case for a
startup to build a community?
SAASTOCKREMOTE2020.BEVY.COM
THIS IS A CONFIDENTIAL DOCUMENT
SAASTOCKREMOTE2020.BEVY.COM
The world in which we live...
CORONAVIRUS WORKING FROM HOME SOCIAL DISTANCE
7
WHY CHANGE?
THIS IS A CONFIDENTIAL DOCUMENT
Acquire
New Customers
Drive
Customer Success
Increase
Net Dollar Retention
Reason #1: Community growth is core to
companies ability to…
SAASTOCKREMOTE2020.BEVY.COM
THIS IS A CONFIDENTIAL DOCUMENT
CLIENTCASESTUDIES
TOTAL EVENTS
CHAPTERS
MEMBERSWITHBEVY
651%
115%
162%
EVENTS
CHAPTERS
MEMBERS
BEFOREBEVY
594
650
39412
35%
2020 goal to double growth YoY
*Trailblazer Community participants versus non-participants
x3
2x
9
Higher platform adoption
Reduction in churn
Increase in ACV
* Since Aug 2018
"We're thrilled with the success
that our platform and our
Trailblazer Community have
achieved over the years.
When a customer buys
Salesforce they aren't just
buying products. They're joining
a Community of Trailblazers.”
- Erica Kuhl,
Fmr VP of Community at Salesforce
THIS IS A CONFIDENTIAL DOCUMENT
Reason #2:
40% of SaaS
pipeline is
driven from
events!
- Jason Lemkin (SaaStr)
10
SAASTOCKREMOTE2020.BEVY.COM
THIS IS A CONFIDENTIAL DOCUMENT
SAASTOCKREMOTE2020.BEVY.COM
Reason #3: Community is the new moat.
First Round Capital
Nearly 80% of founders reported building a community of users
as important to their business.
11
THIS IS A CONFIDENTIAL DOCUMENT
SAASTOCKREMOTE2020.BEVY.COM
Community is a
defensible asset
for
CASE STUDY
650+ virtual events with 20,000+ attendees in 2 months12
THIS IS A CONFIDENTIAL DOCUMENT
Reason #4:
Massive scale, small headcount.
SAASTOCKREMOTE2020.BEVY.COM
THIS IS A CONFIDENTIAL DOCUMENT14 Community: invert your marketing funnel and drive scale
SAASTOCKREMOTE2020.BEVY.COM
THIS IS A CONFIDENTIAL DOCUMENT
Community
drives marketing
for
CASE STUDY
SAASTOCKREMOTE2020.BEVY.COM
15
THIS IS A CONFIDENTIAL DOCUMENT© 2020 Bevy. All Rights Reserved. This is a confidential document
Acquired Feb 2019
10,000 brands educated
THIS IS A CONFIDENTIAL DOCUMENT
How can I leverage the power of
virtual events to build a community?
SAASTOCKREMOTE2020.BEVY.COM
THIS IS A CONFIDENTIAL DOCUMENT
Why a Virtual Community?
Because you can check so many boxes with one program!
18
SAASTOCKREMOTE2020.BEVY.COM
PURPOSE BUILT FOR
🥳 • Community Builders 🌱 • Field Marketing 🎟 • Developer Relations
🤝 • Cultivating
Relationships
🖥 • Customer Experience 🛋 • Learn Something New
💡 • Sharing Ideas 👋 • Meet New People 🍔 • Expansion Revenue
THIS IS A CONFIDENTIAL DOCUMENT
VIP access to CMX, the
world’s largest network of
Community Professionals
Education and Training
Prove the ROI early! Follow
the data!
Threaded Data
What do you need to create a virtual community?
MODEL FOR COMMUNITY
White labeled destination
where all your events live
Community Hub
Deep permissions system to
empower your local advocates
Local Ambassadors
19
SAASTOCKREMOTE2020.BEVY.COM
THIS IS A CONFIDENTIAL DOCUMENT© 2020 Bevy. All Rights Reserved. This is a confidential document
Post Covid-19 Virtual Event Explosion
THIS IS A CONFIDENTIAL DOCUMENT
Don’t just host
a virtual event
Build a
Community.
21
SAASTOCKREMOTE2020.BEVY.COM
Derek@bevyhq.com

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Derek Andersen - Leveraging the power of virtual community to drive pipeline in a remote first world

  • 1. THIS IS A CONFIDENTIAL DOCUMENT Leveraging the power of virtual community to drive pipeline in a remote first world 1 SAASTOCKREMOTE2020.BEVY.COM SaaStock Remote 2020 THIS IS A CONFIDENTIAL DOCUMENT
  • 2. THIS IS A CONFIDENTIAL DOCUMENT Building community is all about the people. SAASTOCKREMOTE2020.BEVY.COM 2
  • 3. THIS IS A CONFIDENTIAL DOCUMENT Why am I talking about community? The best communities in the world are powered by Bevy. SAASTOCKREMOTE2020.BEVY.COM
  • 4. THIS IS A CONFIDENTIAL DOCUMENT Mountain View, 2010
  • 5. THIS IS A CONFIDENTIAL DOCUMENT© 2020 Bevy. All Rights Reserved. This is a confidential document© 2020 Bevy Labs Inc. All Rights Reserved. This is a confidential document 650 C H A P T E R S 120 C O U N T R I E S 1000 V O L U N T E E R S 500k ATTENDEES
  • 6. THIS IS A CONFIDENTIAL DOCUMENT What is the business case for a startup to build a community? SAASTOCKREMOTE2020.BEVY.COM
  • 7. THIS IS A CONFIDENTIAL DOCUMENT SAASTOCKREMOTE2020.BEVY.COM The world in which we live... CORONAVIRUS WORKING FROM HOME SOCIAL DISTANCE 7 WHY CHANGE?
  • 8. THIS IS A CONFIDENTIAL DOCUMENT Acquire New Customers Drive Customer Success Increase Net Dollar Retention Reason #1: Community growth is core to companies ability to… SAASTOCKREMOTE2020.BEVY.COM
  • 9. THIS IS A CONFIDENTIAL DOCUMENT CLIENTCASESTUDIES TOTAL EVENTS CHAPTERS MEMBERSWITHBEVY 651% 115% 162% EVENTS CHAPTERS MEMBERS BEFOREBEVY 594 650 39412 35% 2020 goal to double growth YoY *Trailblazer Community participants versus non-participants x3 2x 9 Higher platform adoption Reduction in churn Increase in ACV * Since Aug 2018 "We're thrilled with the success that our platform and our Trailblazer Community have achieved over the years. When a customer buys Salesforce they aren't just buying products. They're joining a Community of Trailblazers.” - Erica Kuhl, Fmr VP of Community at Salesforce
  • 10. THIS IS A CONFIDENTIAL DOCUMENT Reason #2: 40% of SaaS pipeline is driven from events! - Jason Lemkin (SaaStr) 10 SAASTOCKREMOTE2020.BEVY.COM
  • 11. THIS IS A CONFIDENTIAL DOCUMENT SAASTOCKREMOTE2020.BEVY.COM Reason #3: Community is the new moat. First Round Capital Nearly 80% of founders reported building a community of users as important to their business. 11
  • 12. THIS IS A CONFIDENTIAL DOCUMENT SAASTOCKREMOTE2020.BEVY.COM Community is a defensible asset for CASE STUDY 650+ virtual events with 20,000+ attendees in 2 months12
  • 13. THIS IS A CONFIDENTIAL DOCUMENT Reason #4: Massive scale, small headcount. SAASTOCKREMOTE2020.BEVY.COM
  • 14. THIS IS A CONFIDENTIAL DOCUMENT14 Community: invert your marketing funnel and drive scale SAASTOCKREMOTE2020.BEVY.COM
  • 15. THIS IS A CONFIDENTIAL DOCUMENT Community drives marketing for CASE STUDY SAASTOCKREMOTE2020.BEVY.COM 15
  • 16. THIS IS A CONFIDENTIAL DOCUMENT© 2020 Bevy. All Rights Reserved. This is a confidential document Acquired Feb 2019 10,000 brands educated
  • 17. THIS IS A CONFIDENTIAL DOCUMENT How can I leverage the power of virtual events to build a community? SAASTOCKREMOTE2020.BEVY.COM
  • 18. THIS IS A CONFIDENTIAL DOCUMENT Why a Virtual Community? Because you can check so many boxes with one program! 18 SAASTOCKREMOTE2020.BEVY.COM PURPOSE BUILT FOR 🥳 • Community Builders 🌱 • Field Marketing 🎟 • Developer Relations 🤝 • Cultivating Relationships 🖥 • Customer Experience 🛋 • Learn Something New 💡 • Sharing Ideas 👋 • Meet New People 🍔 • Expansion Revenue
  • 19. THIS IS A CONFIDENTIAL DOCUMENT VIP access to CMX, the world’s largest network of Community Professionals Education and Training Prove the ROI early! Follow the data! Threaded Data What do you need to create a virtual community? MODEL FOR COMMUNITY White labeled destination where all your events live Community Hub Deep permissions system to empower your local advocates Local Ambassadors 19 SAASTOCKREMOTE2020.BEVY.COM
  • 20. THIS IS A CONFIDENTIAL DOCUMENT© 2020 Bevy. All Rights Reserved. This is a confidential document Post Covid-19 Virtual Event Explosion
  • 21. THIS IS A CONFIDENTIAL DOCUMENT Don’t just host a virtual event Build a Community. 21 SAASTOCKREMOTE2020.BEVY.COM Derek@bevyhq.com