In a world where technology is king but in-person interactions are your bread and butter, what do you do? You build. The mantra of community will forever and always be around building in-person but in the meantime, using technology to scale and grow virtual communities is the way of the future. With a recent Series B funding of $15 million in our back pocket and a brand new virtual community building platform, the community industry has been given a new virtual way of life. Let’s head to the future intersection of technology and community building to see what it has in store.
Derek Andersen - Leveraging the power of virtual community to drive pipeline in a remote first world
1. THIS IS A CONFIDENTIAL DOCUMENT
Leveraging the
power of virtual
community to
drive pipeline in a
remote first world
1
SAASTOCKREMOTE2020.BEVY.COM
SaaStock Remote 2020
THIS IS A CONFIDENTIAL DOCUMENT
2. THIS IS A CONFIDENTIAL DOCUMENT
Building community is all about the people.
SAASTOCKREMOTE2020.BEVY.COM
2
3. THIS IS A CONFIDENTIAL DOCUMENT
Why am I talking about community?
The best communities in the world are powered by Bevy.
SAASTOCKREMOTE2020.BEVY.COM
4. THIS IS A CONFIDENTIAL DOCUMENT
Mountain View, 2010
6. THIS IS A CONFIDENTIAL DOCUMENT
What is the business case for a
startup to build a community?
SAASTOCKREMOTE2020.BEVY.COM
7. THIS IS A CONFIDENTIAL DOCUMENT
SAASTOCKREMOTE2020.BEVY.COM
The world in which we live...
CORONAVIRUS WORKING FROM HOME SOCIAL DISTANCE
7
WHY CHANGE?
8. THIS IS A CONFIDENTIAL DOCUMENT
Acquire
New Customers
Drive
Customer Success
Increase
Net Dollar Retention
Reason #1: Community growth is core to
companies ability to…
SAASTOCKREMOTE2020.BEVY.COM
9. THIS IS A CONFIDENTIAL DOCUMENT
CLIENTCASESTUDIES
TOTAL EVENTS
CHAPTERS
MEMBERSWITHBEVY
651%
115%
162%
EVENTS
CHAPTERS
MEMBERS
BEFOREBEVY
594
650
39412
35%
2020 goal to double growth YoY
*Trailblazer Community participants versus non-participants
x3
2x
9
Higher platform adoption
Reduction in churn
Increase in ACV
* Since Aug 2018
"We're thrilled with the success
that our platform and our
Trailblazer Community have
achieved over the years.
When a customer buys
Salesforce they aren't just
buying products. They're joining
a Community of Trailblazers.”
- Erica Kuhl,
Fmr VP of Community at Salesforce
10. THIS IS A CONFIDENTIAL DOCUMENT
Reason #2:
40% of SaaS
pipeline is
driven from
events!
- Jason Lemkin (SaaStr)
10
SAASTOCKREMOTE2020.BEVY.COM
11. THIS IS A CONFIDENTIAL DOCUMENT
SAASTOCKREMOTE2020.BEVY.COM
Reason #3: Community is the new moat.
First Round Capital
Nearly 80% of founders reported building a community of users
as important to their business.
11
12. THIS IS A CONFIDENTIAL DOCUMENT
SAASTOCKREMOTE2020.BEVY.COM
Community is a
defensible asset
for
CASE STUDY
650+ virtual events with 20,000+ attendees in 2 months12
13. THIS IS A CONFIDENTIAL DOCUMENT
Reason #4:
Massive scale, small headcount.
SAASTOCKREMOTE2020.BEVY.COM
14. THIS IS A CONFIDENTIAL DOCUMENT14 Community: invert your marketing funnel and drive scale
SAASTOCKREMOTE2020.BEVY.COM
15. THIS IS A CONFIDENTIAL DOCUMENT
Community
drives marketing
for
CASE STUDY
SAASTOCKREMOTE2020.BEVY.COM
15
17. THIS IS A CONFIDENTIAL DOCUMENT
How can I leverage the power of
virtual events to build a community?
SAASTOCKREMOTE2020.BEVY.COM
18. THIS IS A CONFIDENTIAL DOCUMENT
Why a Virtual Community?
Because you can check so many boxes with one program!
18
SAASTOCKREMOTE2020.BEVY.COM
PURPOSE BUILT FOR
🥳 • Community Builders 🌱 • Field Marketing 🎟 • Developer Relations
🤝 • Cultivating
Relationships
🖥 • Customer Experience 🛋 • Learn Something New
💡 • Sharing Ideas 👋 • Meet New People 🍔 • Expansion Revenue
19. THIS IS A CONFIDENTIAL DOCUMENT
VIP access to CMX, the
world’s largest network of
Community Professionals
Education and Training
Prove the ROI early! Follow
the data!
Threaded Data
What do you need to create a virtual community?
MODEL FOR COMMUNITY
White labeled destination
where all your events live
Community Hub
Deep permissions system to
empower your local advocates
Local Ambassadors
19
SAASTOCKREMOTE2020.BEVY.COM