With an abundance of devices, increasing reliance on technology, rapidly-evolving customer requirements, and higher expectations for security, privacy, and customer experience, companies who want to succeed must find ways to ensure their customers can engage with their services at any time, from any device, in a secure and safe manner. A modern CIAM solution must not only meet today’s security and compliance standards but create frictionless customer experiences to meet customers where they are in the ways they need. This webinar will focus on key trends to guide organizations as they design a ciam solution that will meet their current and future needs: ciam and iam features are increasingly overlapping; frictionless, consistent omni-channel experiences facilitated by single sign-on; improved developer support; further emphasis on security and compliance

1. D. Keith Casey, Jr.
CIAM in an Uncertain World
API Problem Solver

2. © Okta and/or its affiliates. All rights reserved. Okta Confidential 2
What is CIAM?

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Digital has redefined customer engagement

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What are the macro trends
shaping the industry?

5. Time
#ofConnectedDevices
41.6 billion devices
connected by 2025
Client Server
Distributed Processing
Laptops
High Speed Internet
Virtualization
Mobile
App Explosion
IoT
Containers
Cloud
Desktop PCs
• Growing complexity is driving risk and costs
• Enterprises carry the burden of legacy systems
• Need to innovate faster to survive disruptive shifts
• CEOs want growth and simplified operations
Mainframes
Here’s what’s happening in the world

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Software is eating the world, in all sectors
“In the future every company will
become a software company

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The “Amazon Effect” is felt across all sectors
1. Enhanced Experience
2. Raised Expectations
3. New Norm
Book stores
Entertainment industry
Grocery stores
Shipping
Banking
Travel
Lodging & hotels
Automotive
Insurance
Medicine
Space travel

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A successful digital strategy is the key to growth
8

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Websites
On Prem
Brick & Mortar
Apps &
Microservices
Cloud
Omnichannel
Digital has redefined customer engagement
Speed Skills Scale

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This is the age of the consumer
10
But if you violate my
security or privacy, I’ll
never use your company’s
products again
Read my mind, and I’ll
happily give you $$$,
loyalty, and recommend
you to friends
Give me what I want when I
want it, wherever in the world
I am, on whichever device I’m
closest to
Delete account
Targeted Ad

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Trust is the New Digital Currency

12. 12
What does CIAM
let us accomplish?

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Customer (or Consumer) Identity and Access Management is focused specifically on managing the
identities of customers who need access to consumer websites, mobile applications and devices.
The biggest differentiator between CIAM and regular (internal) IAM is that in CIAM the consumers
manage their own accounts and profile data.

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Circa 2016

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Circa 2018

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Circa 2019

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What is a modern CIAM solution?
17
Registration Progressive Profiling Authentication Account validation
Digital Identity Proofing User profile Management Password Management Strong Authentication
Consent and Privacy
Management
Identity creation and
storage
Data aggregation and
integration
Multichannel support
Marketing capabilities API protection Scale
Marketing, Security and Privacy Needs

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Digital transformation starts with identity transformation
Identity is at the
core of every
digital strategy

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How can we be
successful at CIAM?

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One identity platform for all use cases
Cloud On-Prem
Infrastructure
Cloud On-Prem
Applications
Public Private
APIs
Partners (B2B)
Employees /
Contractors (B2E)
Customers
(B2C)Approval Workflow
Identity Life Cycle
Access Certification**
Entitlement
Management
Access Request
Policy and Role
Management
Auditing
Reporting and Analytics
for Control
High Scale
Self Service
Privacy, Consent
and Preference
Progressive Profiling*
Social Identity Integ
Identity Proofing**
Integration APIs/SDKs
Marketing, CRM and
Sales Integration*
API Protection
Account Provisioning
Password Management
SSO (Federation)
Directory Services
User Experience Workflow
ERP Integration
Fine-grained AuthZ
AuthN UX
Adaptative Access
Reporting and
Analytics
for Relationships
IAM CIAM

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A secure identity platform unlocks innovation
• Deliver a consistent
experience across
apps
• Simplify registration
and authentication
• Meet project
timelines
• Maximize developer
efficiency
• Centralize access
management
company-wide
• Give security team
more control
• Prevent security
breaches
• Meet compliance
requirements
Speed-to-
market
Centralized
management
Internet-
scale security
Frictionless
experience

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MLB, Opening Day 2019
Situation:
• Spins off MLBAM, losing their
homegrown identity service
• MLB decides focus on the
business of baseball
Okta Solution:
• 7 months from purchase to
Opening Day scale
• Migrated 32M identities to Okta
• Developer tools to speed dev
• Extensive performance & load
testing

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MGM Loyalty Program - Mlife
Situation:
• 3.2M customers
• 7 different hotels, uneven
experience
Okta Solution:
• Single set of credentials
• Increased Mlife participation
• Reduced help desk requests for
account resets
• Increased security for
authentication

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MGM Loyalty Program - Mlife
2
4

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Pitney Bowes

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Okta provides one unified identity layer to connect
people, apps, and services, to the Commerce
Cloud exposed to internal and 3rd
party developers
Realized impact:
• Replaced on-prem solution for better operational
efficiency and agility
• 52 apps used by 2.8M users
• Data accessible real-time
• Improved reliability
• Better customer experience
• 4X faster time-to-market for new SaaS products
• 10X+ increase in number of 3rd
party developers
Pitney Bowes Commerce Cloud

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The data validates CIAM
29
More than two-thirds
of marketers say their
companies compete
mostly on the basis of
customer experience.
— Gartner
Customers with the
best experiences
spend 140% more
than those with the
worst experiences.
— Harvard Business Review
Expedia lost $12
million from the
addition of a simple
field on their
registration page.
— ZDNet
66% 140% $12M

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Where’s your org on the CIAM maturity curve?
SECURITY,EFFICIENCY,GROWTH
MATURITY
• Developers build security
• Developers required for any change
• Per app user stores and credentials
• Out-of-the-box authentication,
authorization and
user management
• MFA with minimal friction
• Centralized authorization
• Risk modeling
• Device state checks
• Security orchestration
• BYO consumer identity*
• Continuous authentication*
• AppSecurity-as-a-service*
Custom
experiences
Unified
identity
Fragmented
identity
Everything
integrated

31. D. Keith Casey, Jr.
CIAM in an Uncertain World
API Problem Solver