The document provides tips and guidance for building an effective HR team and processes as a company grows. It discusses: 1) When an HR team becomes important, typically around 30-40 employees, to avoid issues like politics, inconsistent roles and processes, and productivity drops. 2) Action items for getting an HR team organized like setting up HR platforms and defining job roles and an org chart. 3) The importance of quality onboarding for new hires through structured processes, buddy systems, and regular communications to improve retention, satisfaction and performance.

1. Mark McDermott, CEO, ScreenCloud
@mr_mcd @screencloud
15 October 2019
It's the HR department,
stupid

2. Overview
• Why you should start building your HR team
• Actionable tips toward getting organised
• Building a kick ass onboarding workflow
!

3. ScreenCloud
State of the Nation
SaaS platform for
Digital Signage
Helping businesses manage their
screens
Serving mostly SMB but increasingly Enterprise
8500 customers
Mostly USA

4. Retail
Hospitality Education
Corp Comms Healthcare
Popular
verticals
ScreenCloud
State of the Nation

5. Los Angeles
Belfast
London
Bangkok
Founded in 2015 80 people
ScreenCloud
State of the Nation

6. • To begin with, it isn’t
• Product fit with customers & an
inspiring vision recruits initial team
• Around 30/40 people HR becomes a thing
• (That said, early culture will stick)
When is HR Important?

7. What goes wrong?
Wheels come off
• Politics & factions can manifest
• Inconsistent onboarding of new team members
• Confusion around titles & roles
• Flat structure emerges
• Lack of founder delegation
• Recruitment inconsistencies & inefficiencies
• Productivity drop

8. An HR team will enable...
• Larger, more efficient recruitment funnel
• Build end to end processes for employee life cycle
• Tighten up org structure & codify job roles
• Act as confidante & help progress careers
• Help with the hard conversations

9. Bonus features
Security accreditation
(SOC2 / ISO) much easier
Minimise due diligence
nightmares
Build your brand as a great
place to work
Keeping the main thing
the main thing

10. Head of People vs
Head of Recruitment
These are very different roles!
Performance marketer vs
Content creator
Bias towards your weakness
One will recruit the other anyway...
1
2
3
4

11. Tips for Recruiting
Head of People
• Focus on your key issues & score responses
- Experience scaling teams rapidly
- HR challenges from 50 to 100 & beyond
- HR challenges with a distributed team
- Why is ScreenCloud the right company for you?
• Look for experience as close to startup
environment as possible e.g agency
• Give candidates time to talk to your wider team

12. • Set up HR management platform
• Implement applicant tracking platform
• Build & populate an intranet
• Listening tour / define values
• Org chart - today & tomorrow
• Regular HR management meeting -
new roles & issues discussed
Get the House in Order

13. Let’s talk about Onboarding
improved by strong
onboarding &
productivity by over
70%
- Glassdoor
82%
new hire
retention
strongly agree their
organisation does a
great job of onboarding
- Gallup
are twice as likely to
look for other career
opportunities
- Digitate
Employees who
had a negative
onboarding
that assign a buddy
during onboarding say
it speeds up new hire
proficiency
- HCI
87%
organisations
12%
employees

14. Quality Onboarding
• Be structured & strategic, not administrative
• Focus on people, not paperwork
• Lean on tech for consistency & quality
• Done correctly, good onboarding leads to:
- Higher job satisfaction
- Organisational commitment
- Decreased turnover
- Better performance levels
- Lowered stress

15. Maintain regular comms
Consistent experience
Soft landing to day 1
HR onboarding like a marketing funnel
4 onboarding emails
before they start from:
The founders, their manager,
their buddy and HR
Invites to events
in calendar
Order PC & provision
software accounts
Personalised card and
mug sent to their home

16. • Start early: From ‘Yes to Desk’
• Align person with company culture fast
• Get the team involved
• Create a clear roadmap
• Embrace training & development during
ramp up
Onboarding Tips

17. • 1-2-1s
• 6 month pay reviews - salary calculator
• Regular HR & line manager checkins
• Internal training - e.g. “The ScreenCloud
Guide to Being a Great Boss”
• Culture Club
• “ScreenCloud Together” Offsite
Finally, Retain & Nurture Talent

18. Now you are ready to start
scaling fast

19. Thank you
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saastock19 “Behind the Screens”