Presentation deck from SaaStock 2019

1. A Playbook For International Expansion
Dave Grow
Lucidchart President & COO

2. 4 500
15K 15M
$1000
$
millions
MRR

3. See more. Know more. Do more.
Lucidchart is a visual workspace that combines diagramming,
data visualization, and collaboration to accelerate
understanding and drive innovation.

4. Of the Fortune 500
rely on Lucidchart
99%15M
Lucidchart users
7
languages
100K
companies
180+
countries
500+
employees

5. Why When Where How

6. Why expand internationally?

7. 63%
22%
5% 3% 3% 4%
0%
20%
40%
60%
80%
100%
North America Western Europe APAC
(excluding
Japan)
Japan LATAM Other
SaaS Revenue By Region

8. When should you consider
expansion?

9. Product-Market Fit
Dependencies

10. Product-Market Fit
Go-To-Market Fit
Dependencies

11. Product-Market Fit
Go-To-Market Fit
Strategic Imperative
Dependencies

12. Not an initiative. . .
. . .an entire company
transformation

13. Where is the right place to establish
operations?

14. Talent
Cost
Ease of Operations
Key Decision Factors

15. Secondary research. . .
. . .and initial conversations to
develop shortlist.

16. Boots-on-the-ground
visits. . .
. . .and final proposal to
move forward.

17. How to maintain company culture?

18. Landing team
HQ training
Live company update
Local country manager
Local training
Recorded

21. Thank you
dave@lucidchart.com