Presentation deck from SaaStock 2019

1. 5 steps to a strategic exit
16 October 2019
Hazel Moore
@hazel_moore
www.firstcapital.co.uk

2. FirstCapital has been providing SMART mergers and
acquisitions, private equity and growth funding advice
for high-growth technology companies in Europe since
1999

3. Luck is
when
preparation
meets
opportunity
Seneca

4. What’s your strategy and who is it
important to?
STEP 1: S is for Strategic Positioning

5. STEP 2: M is for Messaging
What messages allow
you to stand out and be
noticed?

6. Do the right
people know
who you are?
STEP 3: A is for Access

7. What’s the market price?
STEP 4: R is for Rigorous
Negotiation

8. How do you make sure the deal
closes on the agreed terms?
Step 5: T is for
Transaction
Close

9. Don’t be caught
unprepared!
1. Have you identified your
target buyers and why
they would buy you?
2. Does your messaging
stand out?
3. Are you on the list?
4. Can you quickly bring in
competition if you get an
approach?
5. Could you get through
diligence?

10. Thank You
@hazel_moore
www.firstcapital.co.uk