SaaStock 2019 -james ski

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Presentation deck from SaaStock 2019

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The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.

Meagen Eisenburg - Marketing in times of crisis

SaaStock

For most SaaS companies, now is the time to carefully protect revenue. As lockdown and shelter-in-place measures begin to lift, attention must turn to the economic recovery. SaaS has a major role to play. SaaS improves the efficiency of existing businesses, makes it cheaper and easier to start new ones, and lowers the barriers to economic access. As a result SaaS companies need to combine two modes of thinking: protecting revenue today, whilst plotting growth tomorrow.

Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...

SaaStock

Over the past few months, we have moved our operation into a virtual setting, reset budgets and revenue plans, and pivoted to target market and messaging aligned with the economic context. Now what? Are we being too aggressive? Or too conservative? What should we be tracking to understand these critical questions? Mark Roberge, managing director at Stage 2 Capital, professor at Harvard Business School, and former CRO at HubSpot, will share his frameworks to quantitatively answer when, where, and how to scale. He will present the scientific, data-driven approach he implements in companies to assess product-market-fit, go-to-market-fit, and the appropriate pace of scale. He will also illustrate front-line tactics used to accelerate companies toward re-establishing growth.

Mark Roberge - The science of re-establishing growth: When, where, and how

SaaStock

With the recent COVID-19 crisis and its massive-scale impact on shifting market trends and budgets, sales organizations are now faced with two options: sink or swim. Who is your ideal buyer? What does the new remote selling look like? How can (and should) you adapt? You’ll walk away from this session learning how our best-in-class (now remote) sales team recently blew past our 1,000 demo per day target as well as other major takeaways to help you: Identify your ideal buyer; Shift your selling strategy; Ensure sales effectiveness.

Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...

SaaStock

Personio is said to be one of Europe's next unicorns and received a Series C funding led by Accel in January and has the ambitious goal of becoming Europe's leading HR software for SMBs. As we all know, Covid-19 has turned the world upside down and has presented businesses with major, and unthinkable, challenges. Yet as many of us struggle to keep pace with the changing market, Hanno Renner, co-founder and CEO of HR software provider Personio, will share his insights on how he led his team in adapting their growth targets and current strategy to the new situation. We’ll dive into how – with the right team, products, and processes – you can continue to accelerate your growth in any situation, no matter the challenge.

Hanno Renner - Growing in turbulent times

SaaStock

Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...

SaaStock

David will start at the very high level analyzing the huge forces that are disrupted the world, and then drop down to how they will cause a major shift in the world equivalent to going through the industrial revolution in a highly compressed timetable. He will look at how the new world is going to be different to the old world. He will then look at the macroeconomic impacts, and then drop down a level to look at the impact on the tech industry, and then drop down to look at the impact this will have on your SaaS business. He will discuss how, as a SaaS entrepreneur/CEO you want to take action to reposition your business for the new world. And finally he will give tactical advice on how to minimize churn and optimize bookings.

David Skok - How to survive and thrive in the post COVID era

SaaStock

The threat of AI taking over our jobs is a belief that many still have today. But nothing can be further from the truth—as with any disruptive technology, some jobs will be replaced by machines, while many more opportunities will be created and augmented for more efficiency and value. This is evident with the current COVID-19 crisis in how organizations that are utilizing a hybrid workforce of humans and AI-powered virtual agents have been able to optimize the customer experience. While conversational AI provides 24/7 automated self-service, live agents are given more bandwidth to focus on more complex, higher-value work that requires personal interactions.

Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...

SaaStock

In this keynote, SaaSOptics CEO Tim McCormick will discuss the difficult balancing act of getting cash in the door by reducing AR balance while also maintaining a positive relationship with your customers in the process. After all, we’re all feeling the effects of COVID-19's economic impact. Attend, and you’ll learn: -How we reduced AR balance by 70% -How to automate collections communications -How to reallocate your resources to better support your customers"

Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis

SaaStock

Some companies struggle to unlock growth despite having happy customers and Product-Market-Fit. Unlocking growth requires the company to find Go-To-Market Fit. Tae Hea shares a way to find GTM Fit -- called “Surfing to GTM Fit.” Why surfing? Unlocking growth feels like the transition from paddling to surfing. Surfing is a three step process: 1) catching the wave (finding the urgent pain to get leads), 2) riding the wave (executing a playbook to find and close the same type of customers), and 3) having the right surfboard (personalizing your GTM model).

Tae Hea Nahm - Finding 'go to market fit'

SaaStock

No one likes scoring MQLs to find the best leads to follow up with, and account-based marketing has played a key role in driving revenue growth. As the conversation in SaaS turns to moving marketing’s focus further down the funnel, the sales and marketing teams must work with ever-greater synchronicity. But there's still a case for qualified leads, especially when selling to smaller companies with a high-velocity sales cycle. We explore successful lead-gen strategies that have struck the balance between account-based and high-velocity marketing to drive qualified leads into the arms of hungry salespeople.

Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...

SaaStock

With an abundance of devices, increasing reliance on technology, rapidly-evolving customer requirements, and higher expectations for security, privacy, and customer experience, companies who want to succeed must find ways to ensure their customers can engage with their services at any time, from any device, in a secure and safe manner. A modern CIAM solution must not only meet today’s security and compliance standards but create frictionless customer experiences to meet customers where they are in the ways they need. This webinar will focus on key trends to guide organizations as they design a ciam solution that will meet their current and future needs: ciam and iam features are increasingly overlapping; frictionless, consistent omni-channel experiences facilitated by single sign-on; improved developer support; further emphasis on security and compliance

Keith Casey - Transform the customer experience with a modern customer identi...

SaaStock

Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including "The Hordes" (me-too copycats that claim to do what you do), "The Giants" (established market leaders who are a "safe" choice) and "The Ghosts" (the invisible but very real option of choosing nothing and sticking to the status quo). In this session, I will teach you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and banish the Ghosts.

April Dunford - Positioning jujitsu: How to win against powerful competitors

SaaStock

Speaking to various marketers since early March their intended plans are basically screwed, but this is forcing them to do the marketing that matters. Finally! For all of us, whether we're seeing more or less demand the key is to adapt and be relevant. Three key trends I've seen in speaking to marketers are a need to: (1) adapt to your customer, (2) control the digital buyer journey and (3) own time to launch. I'll show how a number of companies like Medtronic, 3M, Wiley, and others are adapting their marketing plans to connect and support customers. This mindset will help your team and your customers through this unimaginable time.

Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...

SaaStock

As a B2B tech startup borne out of industry problems and pivoting around that pain, searching for product-market fit is an enduring task. However, PMF is a prerequisite for sustainable and profitable growth, no matter the market you’re in. Once you’ve achieved PMF, you'll see the results both in user acquisition and in user retention. Plus, it's also a critical milestone for VC-backed businesses. In this practical session, we’ll tackle: - PMF in the early stages: minimizing costs & maximizing cash - Identifying your customers and competitors - The key steps to re-find PMF as you build new features"

Guillaume Moubeche - Searching for incremental product-market fit during a cr...

SaaStock

We're an all-remote company of 11 spread across 6 timezones and essentially function as one big team. No managers, no "departments", and lots of collaboration. When I came onboard a year and a half ago I was the first marketing/sales hire and had to figure out how to operationalize and integrate everything marketing-, growth-, and sales-related into our workflow and the way that we did things. Especially since we work asynchronously, it was a challenge aligning everyone and making sure we had a really buttoned up process of moving things from idea to launch.

Corey Haines - Operationalizing growth from a veteran remote company

SaaStock

Some companies are frozen due to the CV-19 crisis, but some have benefited. Many more are challenged. So there is no evidence (yet) of a general churn crisis in SaaS. But even companies that have benefited from the crisis have to double down on churn prevention - a company thriving in the crisis has a target on it, and all the competition is coming after it. Whichever category you are in, the focus of reducing churn is (as always) providing maximum possible value to customers. But companies in every category have to adapt and update the customers "Value equation" to adapt to changing times. The session will cover some of the basics of churn prevention, feature Zuora data on what some companies are doing in the crisis, and look at how the usual strategies need to be updated in 2020

Carl Gold - Churn management in the time of coronavirus

SaaStock

Bridget Harris & Jonathan Clift - Can you take over a product from its founde...

SaaStock

Sujan Patel - ABCs of Growth

SaaStock

To win in the current market, your marketing strategy means life or death for your business. When it comes to building scalable growth, most marketers and CMOs have it wrong. They focus on content quality, channel strategy and planning, when they should be focused on one thing and one thing only -- SPEED. In this session Jaleh will share actionable strategies that any marketing team can adopt to move 10 times faster and stop wasting time building high quality campaigns that don’t work.

Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...

SaaStock

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Meagen Eisenburg - Marketing in times of crisis

Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...

Mark Roberge - The science of re-establishing growth: When, where, and how

Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...

Hanno Renner - Growing in turbulent times

Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...

David Skok - How to survive and thrive in the post COVID era

Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...

Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis

Tae Hea Nahm - Finding 'go to market fit'

Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...

Keith Casey - Transform the customer experience with a modern customer identi...

April Dunford - Positioning jujitsu: How to win against powerful competitors

Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...

Guillaume Moubeche - Searching for incremental product-market fit during a cr...

Corey Haines - Operationalizing growth from a veteran remote company

Carl Gold - Churn management in the time of coronavirus

Bridget Harris & Jonathan Clift - Can you take over a product from its founde...

Sujan Patel - ABCs of Growth

Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...

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