16. You assume you know how
much work and how long
each feature is going to
take.
Assumption #1
Time
Feature A
Feature B
Feature C
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17. You assume that nothing else is
going to disrupt your timeline.
Assumption #2
Time
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18. You assume that each
feature will work
as soon as it is
launched.
Assumption #3
✔
✔
✔
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19. You assume that each of
these features actually
deserves to exist!
Assumption #4
✔
✔
✔
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21. Made up release dates
Development death marches
Mismanaged expectations
Missed market opportunities
Building the wrong thing
Sad team
What could possibly go wrong?
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50. Product Life Cycle You are here
Introduction DeclineMaturityGrowth
Salesvolume/Usage
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51. Large corporations struggle to grow
Walmart <1%
Ford <0%
Coca Cola <0%
Dow Chemical <0%
Via Janice Fraser - @clevergirl
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