SaaStock 2019 - kevin kimber

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Presentation deck from SaaStock 2019

Managing the Executive Committee
Kevin Kimber – Chief Executive Officer

Respectfully demanding,
simple and transparent
- Kevin Kimber
My Mantra

in funding to
achieve
ARR
$7.5m
$100m
businesses
people
12
1500
in funding to
achieve
$250m
ARR
$100m
Fast growth B2B
SaaS Fintech
funding to date
£24mFund B2B SaaS
Growth Investor
EMEA
$400m
Introduction

VP Finance
VP
Engineering/
CTO
(typically
CTO if a
founder)
Post Series
A ($1m
ARR+)
Chief Customer Officer
(Customer Support,
Customer Success,
Consulting and PMOVP
Marketing
vs Chief
Marketing
Officer
VP Sales vs
Chief
Revenue
OfficerChief
Financial
Officer
Post Series
B ($5m
ARR+)
At what stage should you
hire execs?
Hiring an ExecTeam Other
Considerations:
Compensation
Strategy
Headhunters vs
Personal Network
Location

Clear communication of key
metrics that the business will be
built around.
Agree desired culture as a group
and ensure both buy in and daily
manifestations.
Be prepared to coach and mentor
but also make changes quickly to
demonstrate expectations have
consequences.
Building a Culture and Cadence of High Performance and High Expectation

How to Lead the LeadershipTeam – Measurements andTeamwork
Clear understanding across the
leadership team of how each
member is measured.
Weekly deep dive with focus each
week on one area to ensure
alignment, discussion and
challenge.
Ensure enough time is spent as a group
socially to build strong bonds and
understanding – very easy to make
excuses not to do this!

What are the Right Metrics for the LeadershipTeam – KPI vs OKR
KPI (Key Performance Indicator)
KPI
OKR (Objectives and Key Results)
OKR

rimilia.com @rimilia /rimilia-ltd

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Speaking to various marketers since early March their intended plans are basically screwed, but this is forcing them to do the marketing that matters. Finally! For all of us, whether we're seeing more or less demand the key is to adapt and be relevant. Three key trends I've seen in speaking to marketers are a need to: (1) adapt to your customer, (2) control the digital buyer journey and (3) own time to launch. I'll show how a number of companies like Medtronic, 3M, Wiley, and others are adapting their marketing plans to connect and support customers. This mindset will help your team and your customers through this unimaginable time.

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1. Managing the Executive Committee Kevin Kimber – Chief Executive Officer

2. Respectfully demanding, simple and transparent - Kevin Kimber My Mantra

3. in funding to achieve ARR $7.5m $100m businesses people 12 1500 in funding to achieve $250m ARR $100m Fast growth B2B SaaS Fintech funding to date £24mFund B2B SaaS Growth Investor EMEA $400m Introduction

4. VP Finance VP Engineering/ CTO (typically CTO if a founder) Post Series A ($1m ARR+) Chief Customer Officer (Customer Support, Customer Success, Consulting and PMOVP Marketing vs Chief Marketing Officer VP Sales vs Chief Revenue OfficerChief Financial Officer Post Series B ($5m ARR+) At what stage should you hire execs? Hiring an ExecTeam Other Considerations: Compensation Strategy Headhunters vs Personal Network Location

5. Clear communication of key metrics that the business will be built around. Agree desired culture as a group and ensure both buy in and daily manifestations. Be prepared to coach and mentor but also make changes quickly to demonstrate expectations have consequences. Building a Culture and Cadence of High Performance and High Expectation

6. How to Lead the LeadershipTeam – Measurements andTeamwork Clear understanding across the leadership team of how each member is measured. Weekly deep dive with focus each week on one area to ensure alignment, discussion and challenge. Ensure enough time is spent as a group socially to build strong bonds and understanding – very easy to make excuses not to do this!

7. What are the Right Metrics for the LeadershipTeam – KPI vs OKR KPI (Key Performance Indicator) KPI OKR (Objectives and Key Results) OKR

8. rimilia.com @rimilia /rimilia-ltd