SlideShare a Scribd company logo
1 of 16
Download to read offline
How the Product-Market-Fit saga
reveals the authentic brand story
Rory O’Connor
CEO & Founder
roryoconnor@scurri.com
The Brand Journey
The Scurri Brand
”Don’t be in a rush to get big, be in
a rush to have a great product”
Eric Reis
Build
Learn Measure
You never get a second chance
to make a first impression
Al Ries & Jack Trout
Positioning – The Battle of your Mind
Positioning
“
Mentors
Obstacles
Defining our authentic brand
Key Takeaways
Rory O’Connor
CEO & Founder
roryoconnor@scurri.com
THANK YOU!

More Related Content

More from SaaStock

Meagen Eisenburg - Marketing in times of crisis
Meagen Eisenburg - Marketing in times of crisisMeagen Eisenburg - Marketing in times of crisis
Meagen Eisenburg - Marketing in times of crisisSaaStock
 
Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...
Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...
Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...SaaStock
 
Mark Roberge - The science of re-establishing growth: When, where, and how
Mark Roberge - The science of re-establishing growth: When, where, and howMark Roberge - The science of re-establishing growth: When, where, and how
Mark Roberge - The science of re-establishing growth: When, where, and howSaaStock
 
Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...
Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...
Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...SaaStock
 
Hanno Renner - Growing in turbulent times
Hanno Renner - Growing in turbulent timesHanno Renner - Growing in turbulent times
Hanno Renner - Growing in turbulent timesSaaStock
 
Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...
Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...
Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...SaaStock
 
David Skok - How to survive and thrive in the post COVID era
David Skok - How to survive and thrive in the post COVID eraDavid Skok - How to survive and thrive in the post COVID era
David Skok - How to survive and thrive in the post COVID eraSaaStock
 
Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...
Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...
Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...SaaStock
 
Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis
Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisisTim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis
Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisisSaaStock
 
Tae Hea Nahm - Finding 'go to market fit'
Tae Hea Nahm - Finding 'go to market fit'Tae Hea Nahm - Finding 'go to market fit'
Tae Hea Nahm - Finding 'go to market fit'SaaStock
 
Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...
Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...
Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...SaaStock
 
Keith Casey - Transform the customer experience with a modern customer identi...
Keith Casey - Transform the customer experience with a modern customer identi...Keith Casey - Transform the customer experience with a modern customer identi...
Keith Casey - Transform the customer experience with a modern customer identi...SaaStock
 
April Dunford - Positioning jujitsu: How to win against powerful competitors
April Dunford - Positioning jujitsu: How to win against powerful competitorsApril Dunford - Positioning jujitsu: How to win against powerful competitors
April Dunford - Positioning jujitsu: How to win against powerful competitorsSaaStock
 
Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...
Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...
Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...SaaStock
 
Guillaume Moubeche - Searching for incremental product-market fit during a cr...
Guillaume Moubeche - Searching for incremental product-market fit during a cr...Guillaume Moubeche - Searching for incremental product-market fit during a cr...
Guillaume Moubeche - Searching for incremental product-market fit during a cr...SaaStock
 
Corey Haines - Operationalizing growth from a veteran remote company
Corey Haines - Operationalizing growth from a veteran remote companyCorey Haines - Operationalizing growth from a veteran remote company
Corey Haines - Operationalizing growth from a veteran remote companySaaStock
 
Carl Gold - Churn management in the time of coronavirus
Carl Gold - Churn management in the time of coronavirusCarl Gold - Churn management in the time of coronavirus
Carl Gold - Churn management in the time of coronavirusSaaStock
 
Bridget Harris & Jonathan Clift - Can you take over a product from its founde...
Bridget Harris & Jonathan Clift - Can you take over a product from its founde...Bridget Harris & Jonathan Clift - Can you take over a product from its founde...
Bridget Harris & Jonathan Clift - Can you take over a product from its founde...SaaStock
 
Sujan Patel - ABCs of Growth
Sujan Patel - ABCs of GrowthSujan Patel - ABCs of Growth
Sujan Patel - ABCs of GrowthSaaStock
 
Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...
Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...
Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...SaaStock
 

More from SaaStock (20)

Meagen Eisenburg - Marketing in times of crisis
Meagen Eisenburg - Marketing in times of crisisMeagen Eisenburg - Marketing in times of crisis
Meagen Eisenburg - Marketing in times of crisis
 
Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...
Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...
Matt Henderson - Walking the SaaS tightrope: Protecting revenue whilst plotti...
 
Mark Roberge - The science of re-establishing growth: When, where, and how
Mark Roberge - The science of re-establishing growth: When, where, and howMark Roberge - The science of re-establishing growth: When, where, and how
Mark Roberge - The science of re-establishing growth: When, where, and how
 
Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...
Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...
Henry Schuck - Hit Your Number: How ZoomInfo Developed a Winning (and Leading...
 
Hanno Renner - Growing in turbulent times
Hanno Renner - Growing in turbulent timesHanno Renner - Growing in turbulent times
Hanno Renner - Growing in turbulent times
 
Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...
Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...
Eric Santos - Revenue plays to preserve MRR, gain efficiency and build a pipe...
 
David Skok - How to survive and thrive in the post COVID era
David Skok - How to survive and thrive in the post COVID eraDavid Skok - How to survive and thrive in the post COVID era
David Skok - How to survive and thrive in the post COVID era
 
Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...
Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...
Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...
 
Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis
Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisisTim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis
Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis
 
Tae Hea Nahm - Finding 'go to market fit'
Tae Hea Nahm - Finding 'go to market fit'Tae Hea Nahm - Finding 'go to market fit'
Tae Hea Nahm - Finding 'go to market fit'
 
Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...
Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...
Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...
 
Keith Casey - Transform the customer experience with a modern customer identi...
Keith Casey - Transform the customer experience with a modern customer identi...Keith Casey - Transform the customer experience with a modern customer identi...
Keith Casey - Transform the customer experience with a modern customer identi...
 
April Dunford - Positioning jujitsu: How to win against powerful competitors
April Dunford - Positioning jujitsu: How to win against powerful competitorsApril Dunford - Positioning jujitsu: How to win against powerful competitors
April Dunford - Positioning jujitsu: How to win against powerful competitors
 
Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...
Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...
Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...
 
Guillaume Moubeche - Searching for incremental product-market fit during a cr...
Guillaume Moubeche - Searching for incremental product-market fit during a cr...Guillaume Moubeche - Searching for incremental product-market fit during a cr...
Guillaume Moubeche - Searching for incremental product-market fit during a cr...
 
Corey Haines - Operationalizing growth from a veteran remote company
Corey Haines - Operationalizing growth from a veteran remote companyCorey Haines - Operationalizing growth from a veteran remote company
Corey Haines - Operationalizing growth from a veteran remote company
 
Carl Gold - Churn management in the time of coronavirus
Carl Gold - Churn management in the time of coronavirusCarl Gold - Churn management in the time of coronavirus
Carl Gold - Churn management in the time of coronavirus
 
Bridget Harris & Jonathan Clift - Can you take over a product from its founde...
Bridget Harris & Jonathan Clift - Can you take over a product from its founde...Bridget Harris & Jonathan Clift - Can you take over a product from its founde...
Bridget Harris & Jonathan Clift - Can you take over a product from its founde...
 
Sujan Patel - ABCs of Growth
Sujan Patel - ABCs of GrowthSujan Patel - ABCs of Growth
Sujan Patel - ABCs of Growth
 
Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...
Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...
Jaleh Rezaei - How to build a scalable growth engine through speed: 5 actiona...
 

Recently uploaded

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 

Recently uploaded (20)

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 

SaaStock 2019 - rory o'connor