Sales teams are the revenue engine for SaaS companies. They look for, book, and close revenue. Different countries have different strategies on how to get new customers. It is never more important to adapt your sales model and messaging than now. But when you’re just starting out in the traction stage, how do get sales and leads when companies are cautious to spend? This session breaks down the playbook you need to create dependable and scalable ways to reach customers through different sales channels, despite the ongoing turmoil. Learn robust processes to deliver high quality leads to meet your constantly adjusting targets and timelines. Identify the nuances of outbound and inbound sales strategies, and how they’re shifted right now, along with calculating your sales efficiency for the immediate term.

1. Selling in a Crisis
Steli Efti, CEO of Close

2. With contributions from:
And 30+ other leading SaaS and sales brands.
“Leading Sales Teams
Through Crisis”
Download at close.com/resources

3. DON’T ASSUME PEOPLE
AREN’T BUYING
Never stop selling

4. Use energetic empathy
DON’T BE ANXIOUS

5. SHORTEN THE CYCLES
Planning & communication in 2 week cycles

6. CASH IS KING
Forget about contracts, get the money now

7. SPEED KILLS
Time to close over total deal value

8. TAKE NEW RISKS
Now is the opportunity to develop new channels

9. FILL THE TOP OF THE
FUNNEL
What steps can you take today?

10. INVEST IN RELATIONSHIPS
Now is the time to build your reputation

11. With contributions from:
And 30+ other leading SaaS and sales brands.
“Leading Sales Teams
Through Crisis”
Download at close.com/resources