This is my slidedeck for Brighton SEO, taking place on April 27th 2018. It covers my three most important learnings about international SEO and how to set up websites in an international context. Have fun :) Ps: All images were taken from Pexels.com or Pixabay.com.

1. Sabine Langmann
Webgears GmbH
How to expand to different markets
@SabTheLa
https://www.slideshare.net/SabineLangmann

2. All slides + more:
sabine-langmann.com

3. The Topic & Your Speaker

4. Learning #1

5. “The more realistic you are,
the less it will cost”

6. Hopes and Expectations

7. Your New Market

8. Market Numbers: Example
https://marketfinder.thinkwithgoogle.com/

9. Your SEO/SEM Market: Very first steps

10. Resources and Workload

11. Planning

12. Learning #2

13. “Plan your localisation before
you roll out”

14. Localisation

15. TLD Strategy

16. Server Structure

17. ccTLD:

18. Server Structure: Solution for ccTLD
zalando.co.uk zalando.com
GET /
200 OK
zalando.co.uk
IP: 123…

19. Subdomain + gTLD

20. Server Structure: Solution for ccTLD
uk.hotels.com us.hotels.com
GET /
200 OK
uk.hotels.com
IP: 123…

21. Subdirectory+ gTLD

22. Server Structure: Solution for gTLD + Subdirectory
GET /
302 /gb
ikea.com
IP: 123…x
ikea.com
IP: 123…y
GET /gb
200 OK
GET /
302 /us
ikea.com
GET /us
200 OK
GET /us
200 OK
GET /gb
200 OK
Reverse Proxy

23. TLD Strategy:
Domain Consolidation

24. gTLD/Subdirectory
ccTLD
Domain Consolidation: Best Case

25. gTLD/Subdirectory
ccTLD
Domain Consolidation: Worst Case

26. Learning #3

27. “Accept failure – focus on
countries that are worth it”

28. Testing and Reasoning

31. Thank you!
… Questions?
All slides + more  sabine-langmann.com