Screaming frog + xpath en

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Sabine Langmann

#SEO4Pirates Nr.6 How to crawl specific page elements using Screaming Frog and XPath English version

Marketing

Screaming Frog + Xpath
Crawl specific page elements on your own or
competitor‘s websites
@Urlaubspiraten #SEO4Pirates Nr.6
Sabine Langmann

Level 1
23.08.2018 Sabine Langmann Bit.ly/abjsd

What is this about?
23.08.2018 Sabine Langmann Bit.ly/abjsd

We‘d like: to crawl specific
elements on our own web pages
or the ones of our competition
We use: Screaming Frog‘s
Custom Search + XPath
23.08.2018 Sabine Langmann Bit.ly/abjsd

Level 2
23.08.2018 Sabine Langmann Bit.ly/abjsd

Who am I?
Geek. SEO. Kuchen.
23.08.2018 Sabine Langmann Bit.ly/abjsd

Who am I?
http://sabine-langmann.com
https://www.linkedin.com/in/sabine-langmann/
@SabTheLa
@sababeille
23.08.2018 Sabine Langmann Bit.ly/abjsd

Slides available at:
https://www.slideshare.net/SabineLangmann
23.08.2018 Sabine Langmann Bit.ly/abjsd

Level 3Level 3
23.08.2018 Sabine Langmann Bit.ly/abjsd

Xpath
23.08.2018 Sabine Langmann Bit.ly/abjsd

XPath (XML Path Language) is a
query language
for selecting nodes
from an XML document.
Wikipedia
23.08.2018 Sabine Langmann Bit.ly/abjsd

Simple Syntax
node every page element (e.g. H2, a, p, div)
// adresses a certain node
attribute attribute of a node (e.g. class, id)
@ adresses a certain attribute
count() counts addressed nodes
23.08.2018 Sabine Langmann Bit.ly/abjsd

Simple Syntax
23.08.2018 Sabine Langmann
//node[@attribute="attribute_name"]
bit.ly/2o3vJ5O

Simple Syntax
23.08.2018 Sabine Langmann
count(//node[@attribute="attribute_name"])
bit.ly/2o3vJ5O

Level 4
23.08.2018 Sabine Langmann Bit.ly/abjsd

Some use cases
23.08.2018 Sabine Langmann Bit.ly/abjsd

Urlaubspiraten
vs.
Sonnenklar TV
23.08.2018 Sabine Langmann Bit.ly/abjsd

How many images?
How many H2, H3, etc?
How many words?
How many links to which pages?
23.08.2018 Sabine Langmann Bit.ly/abjsd

23.08.2018 Sabine Langmann Bit.ly/abjsd
How many images?
How many H2, H3, etc?
How many words?
How many links to which pages?

Step #1
23.08.2018 Sabine Langmann Bit.ly/abjsd

23.08.2018 Sabine Langmann Bit.ly/abjsd
Step #1

23.08.2018 Sabine Langmann Bit.ly/abjsd
Step #2

What am I searching for?
23.08.2018 Sabine Langmann Bit.ly/abjsd
Step #3

In
<div class="htmlContent">
I‘m searching for links, which is
<a>-Tags
23.08.2018 Sabine Langmann Bit.ly/abjsd
Step #3

Suitable Xpath selector:
//div[@class ="htmlContent"]//a
23.08.2018 Sabine Langmann Bit.ly/abjsd
3. Schritt

23.08.2018 Sabine Langmann Bit.ly/abjsd
Step #4

23.08.2018 Sabine Langmann Bit.ly/abjsd
Result

Result
23.08.2018 Sabine Langmann Bit.ly/abjsd

usw.23.08.2018 Sabine Langmann Bit.ly/abjsd

In
<div class="container">
I‘m searching for
the number of H3
23.08.2018 Sabine Langmann Bit.ly/abjsd

Suitable Xpath selector:
count(//div[@class ="container"]//h3)
23.08.2018 Sabine Langmann Bit.ly/abjsd

Gutscheinsammler
vs.
Sparwelt
23.08.2018 Sabine Langmann Bit.ly/abjsd

Which star rating?
How many words in the intro?
How many active coupon codes?
23.08.2018 Sabine Langmann Bit.ly/abjsd

Suitable Xpath selector:
//button[@data-vouchertype="is__discounts"]//span
23.08.2018 Sabine Langmann Bit.ly/abjsd

How many active coupon codes?
23.08.2018 Sabine Langmann Bit.ly/abjsd

Suitable Xpath selector:
count(
//div[@class="media-list vouchers-active"]
//div[@class="col-xs-12 col-sm-5"]
//span[@class="text"]
)
23.08.2018 Sabine Langmann Bit.ly/abjsd

Kino.de
vs.
Serienjunkies
23.08.2018 Sabine Langmann Bit.ly/abjsd

How many words in the description?
23.08.2018 Sabine Langmann Bit.ly/abjsd

Suitable Xpath selector:
//section[@class="smb-post-body"]//p
23.08.2018 Sabine Langmann Bit.ly/abjsd

Suitable Xpath selector:
//section//p
23.08.2018 Sabine Langmann Bit.ly/abjsd

Level 5
23.08.2018 Sabine Langmann Bit.ly/abjsd

Recap:
Which data do I need?
Can I crawl the respective elements?
What is the right Xpath selector?
That‘s it!
23.08.2018 Sabine Langmann Bit.ly/abjsd

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Screaming frog + xpath en

1. Screaming Frog + Xpath Crawl specific page elements on your own or competitor‘s websites @Urlaubspiraten #SEO4Pirates Nr.6 Sabine Langmann

2. Level 1 23.08.2018 Sabine Langmann Bit.ly/abjsd

3. What is this about? 23.08.2018 Sabine Langmann Bit.ly/abjsd

4. We‘d like: to crawl specific elements on our own web pages or the ones of our competition We use: Screaming Frog‘s Custom Search + XPath 23.08.2018 Sabine Langmann Bit.ly/abjsd

5. 23.08.2018 Sabine Langmann Bit.ly/abjsd

6. 23.08.2018 Sabine Langmann Bit.ly/abjsd

7. 23.08.2018 Sabine Langmann Bit.ly/abjsd

8. 23.08.2018 Sabine Langmann Bit.ly/abjsd

9. Level 2 23.08.2018 Sabine Langmann Bit.ly/abjsd

10. Who am I? Geek. SEO. Kuchen. 23.08.2018 Sabine Langmann Bit.ly/abjsd

11. Who am I? http://sabine-langmann.com https://www.linkedin.com/in/sabine-langmann/ @SabTheLa @sababeille 23.08.2018 Sabine Langmann Bit.ly/abjsd

12. Slides available at: https://www.slideshare.net/SabineLangmann 23.08.2018 Sabine Langmann Bit.ly/abjsd

13. Level 3Level 3 23.08.2018 Sabine Langmann Bit.ly/abjsd

14. Xpath 23.08.2018 Sabine Langmann Bit.ly/abjsd

15. XPath (XML Path Language) is a query language for selecting nodes from an XML document. Wikipedia 23.08.2018 Sabine Langmann Bit.ly/abjsd

16. Simple Syntax node every page element (e.g. H2, a, p, div) // adresses a certain node attribute attribute of a node (e.g. class, id) @ adresses a certain attribute count() counts addressed nodes 23.08.2018 Sabine Langmann Bit.ly/abjsd

17. Simple Syntax 23.08.2018 Sabine Langmann //node[@attribute="attribute_name"] bit.ly/2o3vJ5O

18. Simple Syntax 23.08.2018 Sabine Langmann count(//node[@attribute="attribute_name"]) bit.ly/2o3vJ5O

19. Level 4 23.08.2018 Sabine Langmann Bit.ly/abjsd

20. Some use cases 23.08.2018 Sabine Langmann Bit.ly/abjsd

21. Urlaubspiraten vs. Sonnenklar TV 23.08.2018 Sabine Langmann Bit.ly/abjsd

22. 23.08.2018 Sabine Langmann Bit.ly/abjsd

23. How many images? How many H2, H3, etc? How many words? How many links to which pages? 23.08.2018 Sabine Langmann Bit.ly/abjsd

24. 23.08.2018 Sabine Langmann Bit.ly/abjsd

25. 23.08.2018 Sabine Langmann Bit.ly/abjsd How many images? How many H2, H3, etc? How many words? How many links to which pages?

26. Step #1 23.08.2018 Sabine Langmann Bit.ly/abjsd

27. 23.08.2018 Sabine Langmann Bit.ly/abjsd Step #1

28. 23.08.2018 Sabine Langmann Bit.ly/abjsd Step #2

29. 23.08.2018 Sabine Langmann Bit.ly/abjsd Step #2

30. What am I searching for? 23.08.2018 Sabine Langmann Bit.ly/abjsd Step #3

31. In <div class="htmlContent"> I‘m searching for links, which is <a>-Tags 23.08.2018 Sabine Langmann Bit.ly/abjsd Step #3

32. Suitable Xpath selector: //div[@class ="htmlContent"]//a 23.08.2018 Sabine Langmann Bit.ly/abjsd 3. Schritt

33. 23.08.2018 Sabine Langmann Bit.ly/abjsd Step #4

34. 23.08.2018 Sabine Langmann Bit.ly/abjsd Step #4

35. 23.08.2018 Sabine Langmann Bit.ly/abjsd

36. 23.08.2018 Sabine Langmann Bit.ly/abjsd Result

37. Result 23.08.2018 Sabine Langmann Bit.ly/abjsd

38. 23.08.2018 Sabine Langmann Bit.ly/abjsd

39. 23.08.2018 Sabine Langmann Bit.ly/abjsd

40. usw.23.08.2018 Sabine Langmann Bit.ly/abjsd

41. 23.08.2018 Sabine Langmann Bit.ly/abjsd

42. 23.08.2018 Sabine Langmann Bit.ly/abjsd

43. In <div class="container"> I‘m searching for the number of H3 23.08.2018 Sabine Langmann Bit.ly/abjsd

44. Suitable Xpath selector: count(//div[@class ="container"]//h3) 23.08.2018 Sabine Langmann Bit.ly/abjsd

45. 23.08.2018 Sabine Langmann Bit.ly/abjsd

46. 23.08.2018 Sabine Langmann Bit.ly/abjsd Result

47. Result 23.08.2018 Sabine Langmann Bit.ly/abjsd

48. Gutscheinsammler vs. Sparwelt 23.08.2018 Sabine Langmann Bit.ly/abjsd

49. 23.08.2018 Sabine Langmann Bit.ly/abjsd

50. Which star rating? How many words in the intro? How many active coupon codes? 23.08.2018 Sabine Langmann Bit.ly/abjsd

51. 23.08.2018 Sabine Langmann Bit.ly/abjsd

52. Suitable Xpath selector: //button[@data-vouchertype="is__discounts"]//span 23.08.2018 Sabine Langmann Bit.ly/abjsd

53. Result 23.08.2018 Sabine Langmann Bit.ly/abjsd

54. 23.08.2018 Sabine Langmann Bit.ly/abjsd

55. How many active coupon codes? 23.08.2018 Sabine Langmann Bit.ly/abjsd

56. 23.08.2018 Sabine Langmann Bit.ly/abjsd

57. 23.08.2018 Sabine Langmann Bit.ly/abjsd

58. Suitable Xpath selector: count( //div[@class="media-list vouchers-active"] //div[@class="col-xs-12 col-sm-5"] //span[@class="text"] ) 23.08.2018 Sabine Langmann Bit.ly/abjsd

59. Result 23.08.2018 Sabine Langmann Bit.ly/abjsd

60. Kino.de vs. Serienjunkies 23.08.2018 Sabine Langmann Bit.ly/abjsd

61. 23.08.2018 Sabine Langmann Bit.ly/abjsd

62. How many words in the description? 23.08.2018 Sabine Langmann Bit.ly/abjsd

63. Suitable Xpath selector: //section[@class="smb-post-body"]//p 23.08.2018 Sabine Langmann Bit.ly/abjsd

64. 23.08.2018 Sabine Langmann Bit.ly/abjsd

65. Result 23.08.2018 Sabine Langmann Bit.ly/abjsd

66. 23.08.2018 Sabine Langmann Bit.ly/abjsd

67. How many words in the description? 23.08.2018 Sabine Langmann Bit.ly/abjsd

68. Suitable Xpath selector: //section//p 23.08.2018 Sabine Langmann Bit.ly/abjsd

69. 23.08.2018 Sabine Langmann Bit.ly/abjsd

70. Result 23.08.2018 Sabine Langmann Bit.ly/abjsd

71. Level 5 23.08.2018 Sabine Langmann Bit.ly/abjsd

72. Recap: Which data do I need? Can I crawl the respective elements? What is the right Xpath selector? That‘s it! 23.08.2018 Sabine Langmann Bit.ly/abjsd

Screaming frog + xpath en

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