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InsurTech & The Sharing Economy:
An Insurance Market Perspective
Sabine VanderLinden
Managing Director
Startupbootcamp InsurTech
@SabineVdL
@sbcInsurTech
Sabine VanderLinden
Berlin
Singapore
Mexico
New York
Barcelona
Internet of Things &
Data
FinTech
Eindhoven
FoodTech
Amsterdam
E-Commerce, Smart Cities
Fintech & Cyber Security
Copenhagen
Mobile
Smart Transportation &
Digital Health
FinTech
London
FinTech, InsurTech
& Internet of Things
Miami
Digital Health
Mumbai
FinTech
FinTech
Istanbul
MENA Region
Melbourne
Chengdu
Digital Health
We accelerate Startups & Corporates too
FinTech + InsurTech IoT (data)EcommerceTransportationSmart Cities+ Mobility Digital Health
…
ioT
§ 17 programs globally
§ 11 cities
§ 140+ corporate partners
§ 400 startups
§ $850k av. funding
§ $240m raised
§ $1Bn- valuation
Bringing together OLD & NEW worlds
CORPORATES STARTUPSTHE NEXUS
Spinlister
100+ countries
(2012)
Kickstarter
+US$ 1.7 billion
pledges
(Latest Available
Data)
DogVacay
+20,000 listed
pet sitters
(2011)
Uber
260 cities
Served
(2010)
TaskRabbit
1.25 million
joiners 2013
(2008)RelayRides
+2,300 cities
served
(2010)
Streetbank
+61,700 things
shared
(2010)
Skillshare
+1,000 classes
(2010)
xx
(xx)
Company
Year Founded
Vinted
+14 million
clothes listings
(2008)
Netflix
57.4 million
subscribers
(1997)
Elance
2.5 million
employments
(1999)
LiquidSpace
+16,000 user
companies
(2010)
Airbnb
+37 million
nights stayed
(2008)
Leading Sharing Economy Enterprises Impacting Traditional Business
(2014 or Latest Available Data)
Source: Looking Ahead (research 2014)
These ventures are challenging traditional business models
Peer 2 Peer CollaborativeOn-Demand
Accommodation FinanceHousehold Services
Transportation Professional Services
Segments of the Sharing Economy
Revenues & transaction values facilitated
by sharing economy platforms in Europe
(£Bn, 2015)
Transaction Values
Revenues
£ 3Bn (UK: £0.9Bn) £ 24Bn (UK: £7.4Bn)
P2P Accommodation
P2P Transportation
On-Demand Household Services
On-Demand Professional Services
Collaborative Finance
Source: PwC	UK,	Sharing	Economy	Study,	2016
The sector is
expected by 30%
per year over the
next 10 years,
generating £18Bn of
platform revenues
and £140Bn of
transactions
revenues in Europe
by 2025
Source: PwC	UK,	Sharing	Economy	Study,	2016
Revenues & transaction values facilitated
by sharing economy platforms in Europe
(£Bn, 2015)
Transaction Values
Revenues
£ 3Bn (UK: £0.9Bn) £ 24Bn (UK: £7.4Bn)
P2P Accommodation
P2P Transportation
On-Demand Household Services
On-Demand Professional Services
Collaborative Finance
Source: PwC	UK,	Sharing	Economy	Study,	2016
$335Bn 2025
In revenues generated
By capturing opportunities within consumer and business
environments that are being missed by incumbent players
Source: PwC	UK,	Sharing	Economy	Study,	2016
“The sharing economy is the value realized in
taking under-utilized assets and making them
accessible/ re-usable online to a community,
leading to a reduced need for ownership of those
assets.”
Alex Stephany – The Business of Sharing
What is the sharing economy
“The sharing economy is the value realized in
taking under-utilized assets and making them
accessible/ re-usable online to a community,
leading to a reduced need for ownership of those
assets.”
Alex Stephany – The Business of Sharing
What is the sharing economy
The sharing economy involves a marketplace
Buyers Sellers
A Digital
Platform
Business-to-Consumer
Business-to-Business
Peer-to-Peer
Business-to-Crowd
Consumers
Riders
Renters
Guests
Suppliers
Drivers
Providers
Hosts
For the participants, this means:
§ more flexibility
§ the ability to access products and services whenever the
supplier desires
§ efficient use of resources, reducing scarcity and
§ a more sustainable way to consume products
§ Digital literacy
§ Easy access to digital technologies
§ Entrepreneurial spirit
§ Acceptance for emerging creative skills
§ Ability to incubate young businesses
§ Accelerating acceptance for sharing economy ventures
WHY?
“The vast majority of insurers have made little
headway in delivering solutions for the sharing
economy: just 10 % already have an offer in the
marketplace and another 35 % are only at the pilot or
strategy stage. 55 % have taken no steps towards
meeting these new insurance needs, potentially
missing out on a significant new line of business.”
Marketforce, The Future of General Insurance 2016, special report
Leading Sharing Economy Insurance Brands
This snapshot is not meant to provide an exhaustive list
Example: MAIF – Investing Euro 125m
“By supporting their
development and ambitions,
MAIF intends to be the
insurer of reference of the
young actors of this new
economy with which we
share the foundations.”
Pascal Demurger, Director,
MAIF group
Being successful in the sharing economy
means building a business model that's
based on trust, authenticity and
transparency with your customers.
“
”
Trust mechanisms promote buyer & seller satisfaction
Why
• Buyers are prepared to buy
goods and services from
strangers
• Reduce the number of low-
quality sellers
• Reduce the risk of fraud
How
• ID check
• Reputational rating
• Rate the experience
• Messaging
• Feedback scores
• Incentives
• Personalized services
Once trust is in place, people share and collaborate
mostly for:
Social reasons “I want to meet new people”
Economic reasons “I want to save money”
Practical reasons “I want to save time”
Sustainability reasons “I want to protect the environment”
Accessibility reasons “I want to access new ways of ownership"
“The model only works when individuals and
businesses are willing to collaborate”
Through genuine collaboration you can drive authenticity
“Technology is a key enabler used to empower users to
make connections and eventually share”
The success of sharing economy models depends on the online
platform which eases transparency amongst strangers
THE	SHARING	ECONOMY	IS	ALSO	ABOUT	
DESIGNING	UNIQUE	EXPERIENCES/	NOT	
PRODUCTS
“The stuff that matters in life, is no longer
stuff: It is other people. It is the
relationships. It is the experience.”
Brian Chesky, CEO, AirBnB
THIS	ALSO	MEANS	THAT	THE	REGULATORS	
WILL	NEED	TO	CATCH
Sabine VanderLinden
18 years of expertise in Insurance
Managing Director of
@SabineVdL
@sbcInsurTech
Sabine VanderLinden
Top Global Influencer
THANK	YOU
For	more	information,	you	can	reach	me	
on:	sabine@startupbootcamp.org
@SabineVdL
@sbcInsurTech
Sabine VanderLinden

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InsurTech & The Sharing Economy - An Insurance Market Perspective

  • 1. InsurTech & The Sharing Economy: An Insurance Market Perspective Sabine VanderLinden Managing Director Startupbootcamp InsurTech @SabineVdL @sbcInsurTech Sabine VanderLinden
  • 2. Berlin Singapore Mexico New York Barcelona Internet of Things & Data FinTech Eindhoven FoodTech Amsterdam E-Commerce, Smart Cities Fintech & Cyber Security Copenhagen Mobile Smart Transportation & Digital Health FinTech London FinTech, InsurTech & Internet of Things Miami Digital Health Mumbai FinTech FinTech Istanbul MENA Region Melbourne Chengdu Digital Health We accelerate Startups & Corporates too FinTech + InsurTech IoT (data)EcommerceTransportationSmart Cities+ Mobility Digital Health … ioT § 17 programs globally § 11 cities § 140+ corporate partners § 400 startups § $850k av. funding § $240m raised § $1Bn- valuation
  • 3. Bringing together OLD & NEW worlds CORPORATES STARTUPSTHE NEXUS
  • 4. Spinlister 100+ countries (2012) Kickstarter +US$ 1.7 billion pledges (Latest Available Data) DogVacay +20,000 listed pet sitters (2011) Uber 260 cities Served (2010) TaskRabbit 1.25 million joiners 2013 (2008)RelayRides +2,300 cities served (2010) Streetbank +61,700 things shared (2010) Skillshare +1,000 classes (2010) xx (xx) Company Year Founded Vinted +14 million clothes listings (2008) Netflix 57.4 million subscribers (1997) Elance 2.5 million employments (1999) LiquidSpace +16,000 user companies (2010) Airbnb +37 million nights stayed (2008) Leading Sharing Economy Enterprises Impacting Traditional Business (2014 or Latest Available Data) Source: Looking Ahead (research 2014) These ventures are challenging traditional business models
  • 5. Peer 2 Peer CollaborativeOn-Demand Accommodation FinanceHousehold Services Transportation Professional Services Segments of the Sharing Economy
  • 6. Revenues & transaction values facilitated by sharing economy platforms in Europe (£Bn, 2015) Transaction Values Revenues £ 3Bn (UK: £0.9Bn) £ 24Bn (UK: £7.4Bn) P2P Accommodation P2P Transportation On-Demand Household Services On-Demand Professional Services Collaborative Finance Source: PwC UK, Sharing Economy Study, 2016
  • 7. The sector is expected by 30% per year over the next 10 years, generating £18Bn of platform revenues and £140Bn of transactions revenues in Europe by 2025 Source: PwC UK, Sharing Economy Study, 2016 Revenues & transaction values facilitated by sharing economy platforms in Europe (£Bn, 2015) Transaction Values Revenues £ 3Bn (UK: £0.9Bn) £ 24Bn (UK: £7.4Bn) P2P Accommodation P2P Transportation On-Demand Household Services On-Demand Professional Services Collaborative Finance Source: PwC UK, Sharing Economy Study, 2016
  • 8. $335Bn 2025 In revenues generated By capturing opportunities within consumer and business environments that are being missed by incumbent players Source: PwC UK, Sharing Economy Study, 2016
  • 9. “The sharing economy is the value realized in taking under-utilized assets and making them accessible/ re-usable online to a community, leading to a reduced need for ownership of those assets.” Alex Stephany – The Business of Sharing What is the sharing economy
  • 10. “The sharing economy is the value realized in taking under-utilized assets and making them accessible/ re-usable online to a community, leading to a reduced need for ownership of those assets.” Alex Stephany – The Business of Sharing What is the sharing economy
  • 11. The sharing economy involves a marketplace Buyers Sellers A Digital Platform Business-to-Consumer Business-to-Business Peer-to-Peer Business-to-Crowd Consumers Riders Renters Guests Suppliers Drivers Providers Hosts
  • 12. For the participants, this means: § more flexibility § the ability to access products and services whenever the supplier desires § efficient use of resources, reducing scarcity and § a more sustainable way to consume products
  • 13. § Digital literacy § Easy access to digital technologies § Entrepreneurial spirit § Acceptance for emerging creative skills § Ability to incubate young businesses § Accelerating acceptance for sharing economy ventures WHY?
  • 14. “The vast majority of insurers have made little headway in delivering solutions for the sharing economy: just 10 % already have an offer in the marketplace and another 35 % are only at the pilot or strategy stage. 55 % have taken no steps towards meeting these new insurance needs, potentially missing out on a significant new line of business.” Marketforce, The Future of General Insurance 2016, special report
  • 15. Leading Sharing Economy Insurance Brands This snapshot is not meant to provide an exhaustive list
  • 16. Example: MAIF – Investing Euro 125m “By supporting their development and ambitions, MAIF intends to be the insurer of reference of the young actors of this new economy with which we share the foundations.” Pascal Demurger, Director, MAIF group
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  • 21. Being successful in the sharing economy means building a business model that's based on trust, authenticity and transparency with your customers. “ ”
  • 22. Trust mechanisms promote buyer & seller satisfaction Why • Buyers are prepared to buy goods and services from strangers • Reduce the number of low- quality sellers • Reduce the risk of fraud How • ID check • Reputational rating • Rate the experience • Messaging • Feedback scores • Incentives • Personalized services
  • 23. Once trust is in place, people share and collaborate mostly for: Social reasons “I want to meet new people” Economic reasons “I want to save money” Practical reasons “I want to save time” Sustainability reasons “I want to protect the environment” Accessibility reasons “I want to access new ways of ownership"
  • 24. “The model only works when individuals and businesses are willing to collaborate” Through genuine collaboration you can drive authenticity “Technology is a key enabler used to empower users to make connections and eventually share” The success of sharing economy models depends on the online platform which eases transparency amongst strangers
  • 26. “The stuff that matters in life, is no longer stuff: It is other people. It is the relationships. It is the experience.” Brian Chesky, CEO, AirBnB
  • 28. Sabine VanderLinden 18 years of expertise in Insurance Managing Director of @SabineVdL @sbcInsurTech Sabine VanderLinden Top Global Influencer