For Core Marketing Strategic Brand Management

1. Strategic Brand Management

2. Compare three brands of any one
product category and apply any ten
concepts1. Levels of products
2. 7 Brand elements
3. Customer based Brand Equity model
4. David Aaker’s Brand Equity Model
5. Jennifer Aaker’s model of brand personality
6. Kaferer’s Brand Identity prism
7. Brand positioning and repositioning
8. POP and POD
9. Brand value
10. Brand Knowledge & Image
11. Brand equity
12. Brand Reinforcement and Brand Revitalization strategies
13. Brand strategy; Brand hierarchy; Brand extension etc
14. Brand imitation if any
15. Global Brands