Micromax India: Promotional strategy By Sambit Biswal
Experienced Sales Professional Sajeev Abraham Seeks New Opportunity
1. SAJEEV ABRAHAM
Email: sajeev_abraham@yahoo.com, sajeev121212@gmail.com
Objective: Managerial assignments in Sales &Marketing, Business Development and
Channel Development with a leading organisation.
Summary
About 23 years’ experience in Sales & Marketing, Business Development, Direct
customer management, Retail Management and Channel Development with
Fujifilm India Pvt Ltd, Ingram Micro India Pvt Ltd, Computer Graphics(Nippon
Enterprises South)and Phil Corporation (Photo phone Industries). Currently
working as Area Sales Manager, Photo Imaging Division, Fujifilm, Kerala, India.
A dynamic go-getter with proven track record of effectively managing and
expanding the dealer/distributor network, retail outlets, customer base, and
achieving record growth in profitability and volumes with Fujifilm India Pvt Ltd,
Ingram Micro India Pvt Ltd, Computer Graphics and Phil Corporation.
An out-of-the-box thinker officially introduced and developed channel sales for
many products like SanDisk Memory cards, Kingston Memory cards, Nikon
digital cameras, Olympus digital cameras, Panasonic Digital Camera; when the
Kerala market was dominated by grey channel for these products.
Maintains the Best National Sales performance for Epson Large Format printers
consistently for 4 years (2012-2016), as Area Sales Manager, Fujifilm India Pvt
Ltd.
An effective leader and communicator with exceptional relationship management
skills.
Education
Ex. MBA (Marketing) from Kuvempu University, Karnataka.
BSc (Botany) from Calicut University.
Organisational Experience
From December 2010 to present- working as Area sales Manager, Fujifilm India
Pvt Ltd, Kerala State.
Chief Responsibilities Handled:
Driving business operations in the allotted region for the Sales and Marketing of
Fujifilm Thermal Printers (ASK 2500/ASK 300), Frontier Color Lab Equipments,
Color paper and Color Chemicals sales, Fujifilm Frontier Dry Lab Machines
(Frontier-S & Frontier-DL600/650), Dry Lab Inkjet papers, Epson Large Format
Printers (Epson Stylus 3885 /7890/ 9890/ 9860/ 7900/ 9900/ P6000/ P8000/
P7000/ P9000) etc.
Involve in the development of strategic plans aimed at increasing profitability of
operations. Overseeing effective implementation of corporate plans, Inventory
Management, Organizing marketing and other promotional activities
Establishing and managing business relations with dealers and distributors for
furthering business and profit prospects.
2. Responsible for appointing distributors, meet targets, creating new market
opportunities.
Guiding sustained efforts for expanding the market share under highly competitive
conditions
Strengthening after-sales service network for ensuring prompt services to the
customers and attaining high customer satisfaction levels.
Providing training & support to the sales staff at retailer, dealer and distributor
locations.
From May 17, 2010 -September 30, 2010 as Area Sales Manager in India Digital
Life Style Pvt Ltd, Kerala (National Distributor of Panasonic Digital Cameras
(LUMIX), Panasonic AV Accessories etc.)
Chief Responsibilities Handled:
Managing channel for Digital Cameras, Camcorders, AV accessories, Portable
DVD’s, Digital Photo Frames etc.
Responsible for All Kerala Operations for all products.
Responsible for Vendor Relationship, appointing distributors, partners.
Developing channels to meet targets, creating new market opportunities.
Responsible for payment collection.
Inventory Management, Organizing marketing and other promotional activities.
February 1, 2010– May15, 2010- Area Sales Manager in Maxx Mobile
Communications Ltd, Kerala.
Chief Responsibilities Handled:
Managing channel for Mobile accessories i.e., Bluetooth, All Mobile batteries etc.
Responsible for All Kerala Operations for all products.
Responsible for super Stockiest Relationship, appointing distributors.
Responsible for payment collection.
Inventory Management, Organizing marketing and other promotional activities.
December 15, 2008 – July 31, 2009- Area Sales Manager-Cochin in JSK
MARKETING PVT LTD (National Distributor of Olympus Digital Cameras)
Chief Responsibilities Handled:
Managing channel for Photographic products.
Responsible for All Kerala Operations for all products.
Responsible for Vendor Relationship, appointing distributors, partners.
Developing channels to meet targets, creating new market opportunities.
Responsible for payment collection.
September 1, 2006 to December 13, 2008 - Sr. Associate Sales in INGRAM
MICRO INDIA PVT LTD, Kerala.
Chief Responsibilities Handled:
Managed channel sales for SanDisk Memory cards, Sony Ericsson Mobile phone
Accessories, Apple I pods, Nikon Cameras, Philips MP3 players, Zicom
Electronics Security System & Moser Baer MP4 players etc.
Organizing seminars, market analysis presales analysis, product demonstrations.
Responsible for Vendor Relationship, appointing distributors, partners.
Developing channels to meet vendor targets, creating new market opportunities.
Data analysis with respect to market share, competition, opportunities and threats.
Managing product life cycles and Channel Management, developed the partner
width for specific product lines
3. From March 2003 to August 2006 as Sales Executive, in COMPUTER GRAPHICS
LTD.,
(National Distributor of Konica Corporation, Japan) Headquartered at Chennai and
having branches all over India, including four factories.
Chief Responsibilities Handled:
To interact with Lab customers and photographic dealers for the promotion of
Konica photographic consumable products (Color Paper & Chemicals), Cameras,
Graphic Arts films & Digital Color Lab Equipments.
To Co-ordinate and monitor the sales activities of dealers in the State and to train
and motivate their Sales Personnel in marketing Konica Color Imaging products,
and also to do necessary groundwork for them.
Introduced Konica Centuria 20 Film Cameras, Konica Inkjet Paper, DNP Color
Paper and developed market for these products In Kerala Market.
From March 1993 to March 2003, Sales Officer - PHIL CORPORATION LTD,
(Formerly known as Photophone Industries India Ltd) (National Distributor of
Konica Corporation, Japan, Polaroid Corporation, UK & Minolta Corporation,
Singapore) Headquartered at Mumbai and having branches all over India,
including two factories.
Chief Responsibilities Handled:
To interact with dealers and Color Lab owners direct and to promote Konica
Color Lab Photo Equipments, Color Paper, Color Chemicals, Film Cameras,
Color Films, Polaroid Cameras, Polaroid Films and Photo Albums etc.
To Co-ordinate and monitor the sales activities of dealers in the State and to train
and motivate their Sales Personnel in marketing Konica Imaging Products, and
also to do necessary groundwork for them
To cater to the needs and requirements of more than 210 Color Labs and also to
supervise and monitor the sales activities of two Distributors.
Introduced Konica Golden Dragon Color Paper, Polaroid Cameras, Polaroid
Films, Hot Shot Cameras, Konica 808 Printer Processor and film Processors in
Kerala market and exceeded the sales target consecutively.
Became No.1 Branch in South India in selling Color Lab equipments & Color
Paper.
Provided channel development for wide range of products ranging from instant
photography to the state of art digital imaging and allied accessories.
Personal Details
Date of Birth : 25th
April 1970
Contact Details : Flat No. 1 D, Chaitanya Apartments,
New Kalavath Road, Palarivattom P.O
Cochin – 682 025, Kerala, India
Phone: +91 484 2341411(Resi)
+91 9995802311(Mobile)
Passport Details : K 5973526
Date of Expiry : 01/11/2022
Driving License No : F/TN/43Z/001328/1999.
References : To be furnished upon request