Competitive Profile Matrix of three major players of Cement Industry of Pakistan

1. Presenters: S@jid Ali Arain
F@raz Ahmed
R@o Muhammad Kamran
Class: MBA 4C
*

2. *
An Overview

3. *
*No Major Development Witnessed
*Limited Infrastructural Activity
*Total 9.4% Growth In Sales Volume
*Total Local Sales Remained 23 Million Tons
*Total Exports Remained Over 10 Million Tons
*Avg. Capacity Utilization Remained @ 76%

4. *
-
500
1,000
1,500
2,000
2,500
3,000
3,500
Lucky Attock D. g. Khan
3,137
1,017
233
Millions
Lucky Attock D. g. Khan

5. *
-
5,000
10,000
15,000
20,000
25,000 21,233
4,685
11,014
Lucky Attock D. G. Khan

6. *
0%
20%
40%
60%
80%
100%
120%
83%
100%
118%
Lucky Attock D. G. Khan

7. *
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Lucky Attock D. G. Khan
14,191
7,463
18,338
14,861
2,191
3,699
Thousands
Local Sales Exports

8. 6,629,190
19%
1,807,007
5%
4,980,004
15%
20,806,322
61%
Market Share In 2010 Sales (Tons)
Lucky Attock D. G. Khan Others

9. *
330
335
340
345
350
355
338
353
351
Lucky Attock D. G. Khan

10. *
Lucky Cement, Attock Cement & D. G. Khan Cement

11. *
CPM Weight Lucky Attock D. G. Khan
Rating Score Rating Score Rating Score
Financial Position 0.15 4 0.60 3 0.45 2 0.30
Local Sales Share 0.07 3 0.21 2 0.14 4 0.28
Exports 0.15 4 0.60 3 0.45 3 0.45
Quality 0.08 3 0.24 4 0.32 4 0.32
Sales Distribution 0.07 3 0.21 3 0.21 4 0.28
Production
Capacity 0.07 4 0.28 2 0.14 3 0.21
Utilization 0.11 2 0.22 3 0.33 4 0.44
Technology 0.18 4 0.72 3 0.54 3 0.54
Price 0.12 4 0.48 3 0.36 3 0.36
Total 1.00 3.56 2.94 3.18