A custom measurement dashboard in Google Analytics developed by Sally Falkow (APR) and Tinu Abayomi-Paul to help PR, marketing and social media pros measure the results of their work and show ROI.

2. A Custom Dashboard in
Google Analytics

3. Custom PR Dashboard
developed by
Tinu Abayomi-Paul
Google Analytics
Specialist
Sally Falkow APR
PR Measurement

4. PR Measurement Dashboard
• Make it simple to get started with
measurement
• Track the relevant stats for PR
• See only the reports you need
• One glance snapshot
• Easy to drill down for more granular numbers

5. DOWNLOAD THE DASHBOARD
http://bitly.com/googleprdash
It’s FREE

6. What’s in the
Dashboard

7. Social Sessions

8. Social Referrals

9. Real Time Visitors

10. Real Time Visitors

15. Measuring a Specific Campaign
SET THE GOAL

16. Start with the Goals
SMART GOALS
– Specific – Measurable – Agreed Upon and
Attainable – Realistic & Relevant – Time based
SMARTER GOALS
– Specific – Measurable – Agreed Upon and
Attainable – Realistic & Relevant – Time based
– Evaluate – Revise

17. GOALS
Reach women in New York Connecticut, New Jersey
and Florida with an interest in:
• Personal finance
• Savings
• Investment
• Retirement planning
Raise awareness of the topic of Financial Literacy
Increase awareness of the company as a thought
leader on this topic
Increase clients from this demographic

18. NATIONAL FINANCIAL LITERACY MONTH
• Media attention on women’s issues
• National Financial Capability Quiz shows
dismal literacy rates in the US
• Women lag far behind men
• Only 22.8% of US women can answer all 5
questions correctly

23. Placement
• Newsroom
• Facebook Post
• Facebook Ad (targeted)
• Pinterest (infog)
• Outreach to social media influencers
– Stumble Upon

24. First Two Days of Campaign

25. Referral Traffic

26. 1.38% to landing page – 34
8 downloads after two days

27. Conversion Rate
Across industries, the average landing page
conversion rate was 2.35%, yet the top 25% are
converting at 5.31% or higher.
Ideally though, you want to break into the top
10% — these are the landing pages with
conversion rates of 11.45% or higher.
Search Engine Land

28. 7 Days 13.8% conversion

29. 7 Days 13.8% conversion

30. Referrers

31. Social Referrers

32. 14 Days

33. Referrers

34. Social Network Referrers

35. Facebook Ads Manager
AUDIENCE:
WOMEN OVER 35 IN NEW YORK, NEW JERSEY, CONNECTICUT
AND FLORIDA
Interests:
Financial Literacy, person al finance, saving, investment.

37. 45 Downloads
9% conversion rate

38. Request the Cheat Sheet
sally@meritusmedia.com

39. DOWNLOAD THE DASHBOARD
http://bitly.com/googleprdash

40. QUESTIONS?
Sally Falkow APR
sally@meritusmedia.com
888 243 3470